Job Application for Growth Marketing Lead at Method Co.

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Role Overview
We are seeking a Growth Marketing Lead to develop and execute data-driven growth strategies across a portfolio of design-forward hospitality brands. This is a senior-level freelance or fractional opportunity for an experienced marketer who understands how to blend performance marketing, customer acquisition, and digital strategy to drive sustainable business growth.
This role goes well beyond campaign management. The ideal candidate is a strategic thinker who can identify growth opportunities, optimize the customer journey, and leverage paid media, analytics, and experimentation to improve performance across multiple hotel and hospitality concepts.
Experience working with boutique, luxury, lifestyle, extended-stay, or mixed-use hospitality brands is highly preferred.
Key Responsibilities

Growth Strategy

Develop and execute multi-channel growth strategies aligned with occupancy and business objectives.
Identify new customer acquisition opportunities through data, testing, and market insights.
Develop strategies to increase direct bookings while optimizing channel mix across brand.com, OTAs, metasearch, and partner channels.
Partner with internal marketing, revenue management, and analytics teams to align growth initiatives across the portfolio.
Build and maintain quarterly testing and optimization roadmaps.

Performance Marketing
Own strategy and optimization across paid acquisition channels, including:

Google Ads (Search, Display, Performance Max)
Metasearch / Google Hotel Finder
Meta Ads
Audience Segmentation & Retargeting
Budget Allocation and Forecasting

Coordinate with internal teams to optimize landing pages, conversion paths, and overall campaign performance.
Analytics & Optimization

Monitor key growth and acquisition metrics.
Measure incremental revenue and marketing contribution across channels.
Analyze customer behavior and attribution data.
Deliver actionable reporting and strategic recommendations.
Identify opportunities to improve campaign efficiency and conversion performance.
Continuously test messaging, audiences, creative, and channel strategy.

Cross-Functional Collaboration
Work closely with:

Marketing & Creative Team
Executive Leadership
Revenue Management
External partners and agencies as needed

What We're Looking For
We're looking for someone who combines strategic thinking with hands-on execution.
Ideal candidates will have experience with:

Multi-property hospitality marketing
Boutique or luxury hotel brands
Growth marketing strategy
Customer acquisition
Paid media management
Performance analytics
Conversion rate optimization
Experimentation frameworks
Marketing attribution
Hospitality demand generation

The ability to translate business objectives into measurable marketing strategies is essential.

Preferred Qualifications

5+ years of experience in growth marketing, performance marketing, or digital acquisition.
Hospitality industry experience strongly preferred.
Experience managing paid media budgets ranging from $10K–$100K+ per month.
Deep understanding of Google Ads, Meta Ads, GA4, and marketing analytics.
Experience collaborating with revenue management teams.
Familiarity with hotel booking funnels, direct booking strategies, and hotel metasearch platforms.
Strong analytical and reporting skills.
Agency experience managing multiple hospitality clients is a plus.

Success Metrics
Performance will be measured through meaningful business outcomes, including:

Growth in direct bookings
Customer acquisition efficiency
Campaign performance improvements
Conversion rate optimization
Return on advertising investment (ROAS)
Brand search growth
Occupancy support during key demand periods
Execution of structured testing initiatives
Clear reporting and strategic recommendations

This role focuses on sustainable, measurable growth rather than vanity metrics.

Working Model

Freelance / Fractional
Approximately20–40 hours per monthinitially
3–6 month engagementwith the opportunity to extend
Remote with regular collaboration with internal stakeholders

Our Approach
We value marketers who are:

Strategic and analytical
Curious and data-driven
Organized and accountable
Comfortable owning projects from strategy through execution
Focused on continuous testing and optimization
Collaborative across teams

We are looking for someone who brings thoughtful insights, challenges assumptions with data, and helps identify new opportunities for long-term growth.
Compensation

Hourly or monthly retainer based on experience
Opportunity for performance-based incentives tied to mutually agreed-upon objectives

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Method Co., along with its affiliates, is an equal opportunity employer and is committed to an inclusive workplace free from unlawful discrimination based on race, color, ancestry, nationality, religion, age, marital status, physical or mental disability, sexual orientation, gender, gender identity or any other protected characteristic under federal, state or local law. We believe in diversity and encourage any qualified individual to apply.

Disclaimer: The preceding job description has been designed to indicate the general nature and level of work performed by employees within this job. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job.

Growth Marketing Lead

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