Back to jobs
tags.new

Director, Marketing

Hong Kong

About Us

MoneyHero Group (Nasdaq: MNY) is a market leading financial products platform in Greater Southeast Asia, reaching over 7.4m monthly unique users and working with more than 270 commercial partners across four markets including Singapore, Hong Kong S.A.R., The Philippines, and Taiwan.

What We Offer 

You will be entitled to a competitive salary and attractive benefits, including:

  • Annual leave, birthday leave, tenure leave, international remote work leave, and more
  • Professional trainings, career advancement and internal mobility opportunities
  • Competitive benefits including insurance and mental wellness program

About the Job

This role is part of our Leadership team and helps to support the growth of - MoneyHero Group by leading the overall marketing function and managing various cross-functional marketing programmes, initiatives and platforms.You will be working collaboratively with leaders across our businesses to identify strategic market opportunities, including but not limited to commercial and technology teams to deliver solutions which create meaningful value for our consumers and ROI for our business.

As the Director, Marketing, you will be the primary driver of growth across four key markets: Singapore, Hong Kong, Taiwan, and the Philippines. You are responsible for the full marketing P&L, driving customer acquisition, demand generation efforts while maintaining sustainable unit economics.

This is a high-stakes role where success is measured by top-line revenue, bottom-line profitability (GP), and the efficiency of every dollar spent (CAC). You will lead regional strategy while ensuring local execution is nuanced enough to win in culturally distinct markets.You will also be involved in strategic decisions as - MoneyHero Group continues to grow and consolidate its market leadership position.

The Director, Marketing will be responsible for:

Reporting to the CEO, your key responsibilities would include but are not limited to:

  • Lead the MoneyHero Group overall marketing function both in terms of setting overall strategy in alignment with other C-suite members and managing the execution of this strategy by the entire marketing function within the group
  • Direct management of a team of 20+ marketing professionals across our key marketing functions (including performance marketing, SEO, Acquisition & Retention, MarTech and Marketing Platforms, Brand & Content and Corporate Communications)
  • Set, own and track marketing OKRs for the business which are aligned with MoneyHero Group’s overall business objectives and include both long term strategic projects and immediate term executional focus
  • Build an AI first marketing organisation, to improve marketing output and testing cycles without exponentially increasing headcount.
  • Lead and grow the MoneyHero Group marketing team by recruiting and developing high performing employees, and creating a culture which fosters a high-level ownership and performance
  • Partner with country teams to build aligned go-to-market strategies across priority product verticals and oversee key metrics and KPIs.
  • Maintain a deep knowledge of the markets in which MoneyHero operates and the latest industry trends
  • Motivate a high performance, innovative and results-driven organization
  • Develop and implement operational best practices to maintain high performance levels, support rapid revenue growth and expansion objectives
  • Establish an entrepreneurial and agile culture within the business, visibly leading by example and inspiring all within MoneyHero Group to go above and beyond in order to grow the business

In this role, we are looking for someone with:

You would be ideal for this role if you have:

  • 10-15 years experience in marketing leadership, including senior or CMO roles within fast-growing, digital-native, or e-commerce companies
  • Proven leadership track record of managing regional, creative marketing teams of more than 10 members
  • Competent in both high-level strategic team-building and direct, hands-on operational management
  • Relevant degree qualifications
  • Deep understanding of P&L management, unit economics, and performance-based marketing.
  • Demonstrated track record of delivering on growth metrics, such as traffic, leads, conversions, and revenue generation
  • Understanding of how to manage a complex portfolio of products with multiple brands, customer audiences, and conversion funnels
  • Experience managing to a budget and making trade-off decisions between marketing programs, based on quantitative analysis and business outcomes
  • An AI first mindset to build a scalable marketing organisation
  • Experience with indirect management of a team across geographies - including a strong ability to manage through influence, communication and collaboration across
  • Strong interpersonal and communication skills, and ability to build good relationships with all key business stakeholders in the region
  • Proven expertise in leading comprehensive marketing strategies to establish and accelerate brand growth within startup and scale-up environments
  • Understanding of market research and data analysis methods
  • Creative with analytical capabilities

What’s in it for you:

  • Gain valuable experience working in a complex, growth stage, digital business that is at the forefront of driving growth in consumer financial services in Asia.
  • Co-ownership with commercial team of P&L / budget for each of our consumer brands
  • Be a critical member of a closely knit and well established team that is critical to the success of the organization.
  • Work with all senior leaders at MoneyHero Group, many of whom are global leaders in their fields.
  • Opportunity to lead a team of 20+ marketing professionals  across our key marketing functions (including performance marketing, SEO, Analytics & Automation, MarTech and Marketing Platforms, Brand & Content and Corporate Communications)
  • Opportunity to participate in the RSU programme.
What can you expect from us?
 
Impact: We are actively empowering and connecting people to a better financial future. Join us if you want to help us achieve our mission.
Work: We have a team of over 350 talented individuals in 4 markets who are hyper passionate about building innovative financial solutions and making an impact on people’s lives.
Culture: We take our work seriously but don’t hesitate to keep things light. We can only create magic when we have a little bit of fun.
Thrive: We launched in 2014, and now help over 10 million monthly users make the best financial decisions. Accelerate your career and become a pioneer in your field with a leading fintech company that seeks to push the boundaries of your imagination and is committed to growing your career.
Reputation: We are backed by world-class organizations and companies and have raised over US$110 million from investors including Experian, Pacific Century Group, IFC - a member of the World Bank Group
 
EEO Statement
MoneyHero Group is an equal opportunity employer. We value, support and respect all individuals and is committed to maintaining an inclusive and diverse working environment. Decisions in hiring are based on business needs, requirements of the job and individual qualifications and shall not be influenced by any consideration of race, ethnic or national origin, religion, sex (including gender identity and/or expression), age, sexual orientation, marital status, parental status, disability, genetic information, political affiliation or other applicable legally protected characteristics.
 
Important Information for Job Applicants
Recruitment fraud and fake job postings have become increasingly common and sophisticated. At MoneyHero Group, we are committed to maintaining a fair, transparent, and secure hiring process, and we take candidate trust and safety seriously.
Most legitimate opportunities at MoneyHero Group are published on our official careers portals, and our Talent Acquisition team will contact candidates only through authorized channels and official MoneyHero Group email addresses. For selected executive-level or confidential searches, we may partner with trusted recruitment firms, and candidates may be contacted by authorized recruitment partners engaged by MoneyHero Group.
MoneyHero Group will never request payment or ask candidates to share sensitive personal or financial information, such as banking details, during the recruitment process.
If you are contacted by someone claiming to represent MoneyHero Group and are unsure whether the communication is genuine, or if you receive a message about a MoneyHero Group opportunity that is not listed on our official careers portals, please contact us directly at recruitment@moneyherogroup.com to verify.
 

Create a Job Alert

Interested in building your career at MoneyHero Group? Get future opportunities sent straight to your email.

Apply for this job

*

indicates a required field

Resume/CV*

Accepted file types: pdf, doc, docx, txt, rtf

Cover Letter

Accepted file types: pdf, doc, docx, txt, rtf

Select...
Select...
Select...

When you apply for a job on this site, the personal data contained in your application will be collected by MoneyHero Group (“MoneyHero Group” or “we”), a company registered and incorporated in Hong Kong and which can be contacted by emailing jobs@moneyherogroup.com. MoneyHero Group (the “Group”), is a group of companies that provide price comparison services as well as financial services, insurance products, communications and other products and services across Asia.

Your data is stored in a range of systems and formats. These include in your recruitment file, in the Group’s HR management system and in other IT systems, including the Group’s email system.

MoneyHero Group processes a range of information collected from you. Subject to applicable law, this may include:

  • your name, address and contact details, including email address and telephone number;
  • your gender and date of birth;
  • details of your qualifications, skills, experience and employment history;
  • information about your current level of remuneration, including benefit entitlements;
  • details of your marital status and dependents;
  • candidate photographs;
  • details of your bank account;
  • Passport or other identification information; and/or
  • Information from compliance background checks.

Your personal data will be processed for the purposes of managing MoneyHero Group’s recruitment related activities, which include setting up and conducting interviews and tests for applicants, evaluating and assessing the results thereto, responding to and defending against legal claims, maintaining and promoting equal opportunities within the workplace and as is otherwise needed in the recruitment and hiring processes. Such processing is legally permissible under applicable Data Protection Laws as necessary for the purposes of the legitimate interests pursued by the MoneyHero Group, which are the solicitation, evaluation, and selection of applicants for employment.

Who may have access to personal data?

Your information will be shared internally within the Group for the purposes of the recruitment exercise. This includes with members of the HR and recruitment team, interviewers involved in the recruitment process, managers in the business area with a vacancy, internal and external auditors and IT staff if access to the data is necessary for the performance of their roles.

Your personal data will be shared with Greenhouse Software, Inc., a cloud services provider located in the United States of America and engaged by MoneyHero Group to help manage its recruitment and hiring process on MoneyHero Group’s behalf.

MoneyHero Group may share your personal data with third parties in order to, obtain pre-employment references from other employers, obtain employment background checks from third party providers and to obtain necessary criminal record checks.

How long do we hold your personal data?

Your personal data will be retained by the Group for so long as the Group determines it is reasonably necessary to evaluate your application for employment. If your application for employment is successful, personal data gathered during the recruitment process will be transferred to your personnel file and retained during your employment in accordance with the contract of employment and our internal privacy policy.

For unsuccessful candidates, we will retain the personal data provided during the application process for a period of two (2) years. This is to maintain accurate recruitment records, prevent duplicate applications, and to allow us to consider you for future opportunities that may match your profile. After this period, your data will be securely deleted from our systems. Should you wish to request the deletion of your data before the end of this retention period, you may contact us at legal-team@moneyherogroup.com.

What if you do not supply your personal data?

You are under no statutory or contractual obligation to provide data to the us during the recruitment process. However, if you do not provide the information, we may not be able to process your application properly or at all.