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Senior Social Media Manager

New York, New York

Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences. 

As a part of The Brandtech Group, we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results. 

Role: Senior Social Media Manager 

Location: New York, New York

 

About the role: 

You'll be the digital voice behind our ice cream brands' social presence, contributing to the development of in-house content that stops scrolls and starts conversations. Working at the intersection of content creation, community management, and performance analytics, you'll lead the development of platform-specific strategies that grow followers, engagement, and conversion. We're looking for someone who lives and breathes social trends and platform nuances, finding innovative ways to insert our brands into cultural moments while building loyal communities. Success means developing thriving social Senior Social Media Manager channels that not only drive engagement and brand love but deliver measurable business impact through innovative, AI-enhanced approaches. 

The ideal candidate will have experience in social media, video, imagery, strategy, data analytics, and marketing campaigns. Exceptional oral and written communication skills are a must, along with the ability to develop engaging content. You should be a natural communicator with excellent customer service capabilities and the ability to moderate both online and offline interactions with our community. This position will be based in the NY/NJ area as in-person participation is required. 

 

What you will be doing: 

  • Develop social media content calendars and campaigns for well-known brands in the ice cream space    
  • Work with our in-house creative teams to create engaging video, copy and photography assets for social media channels    
  • Design social assets using Canva, CapCut (design work is light)   
  • Ability to interpret comprehensive analytical reports with recommendations for owned channels and campaigns  
  • Increased knowledge on how to navigate controversial topics responsibly. Knowledge of the PR risks and opportunities associated with these types of stances 
  • Interpret partnership briefs and legal documents as it relates to channel assets and usage 
  • Track record of increasing brand affinity through social led opportunities and trends     
  • Experience working with high profile legacy brands with a focus on engagement more than awareness
  • Ability to work with the larger IAT to effectively represent social and how it ladders up to the larger brand strategies  
  • Spearhead social planning for the following year, as well as the ability to be nimble as brand priorities change and shift 
  • Basic creative background and knowledge that allows for successful planning and ideation of content and big ideas. Lead creatives to deliver work that aligns with the client goals and expectations
  • Assessing available creative assets and proactively making recommendations of when new creative or assets are needed 
  • Serve as liaison for day-to-day management of social accounts, championing social best practices and expertise 
  • Receive and interrogate briefs from clients while supporting brief development for creative teams and influencer partners 
  • Help craft Tone of Voice guidance and FAQ copy for brand's social channels 
  • Support development of social channel strategy workstreams 
  • Present content ideas and brand social strategies to clients with confidence and clarity 
  • Champion the integration of AI technologies in social media planning, listening, ideation, execution, and reporting 
  • Explore and implement new ways to leverage AI for content creation, planning, and execution 
  • Stay ahead of platform changes and emerging features to maximize brand opportunities 
  • Work closely with social media leads, strategists, influencer specialists, and content creators to ensure execution is driven by strategy 
  • Monitor industry trends and best practices in both influencer marketing and AI-powered social media 
  • Provide cultural guidance to ensure campaign strategies and approaches resonate with US audiences 

 

What you need to be great in this role: 

  • You’ve got 5-6 years of experience in social media management with demonstrated success in developing effective social media campaigns, particularly on TikTok and Instagram 
  • You’re deeply online — TikTok, Pinterest, YouTube, Reddit, Twitter, niche forums — and you know the difference between a moment and a movement. 
  • You’re fluent in campaign development and content ecosystems — from Super Bowl-scale to scrappy UGC-style
  • You’re AI-curious (if not AI-fluent) — and you’ve started integrating tools into how you think, brief, and ideate  
  • You’re a strong presenter, a natural collaborator, and the kind of person who makes clients feel both inspired and understood with a data-driven approach to social media planning 
  • Experience in client relations and the ability to adapt to different personalities and work styles
  • Proven track record of contributing to organic social channel growth at scale, experience managing a social community 
  • Experience working with high profile legacy brands with a focus on engagement more than awareness
  • Deep understanding of the influencer landscape and social media platforms in the US market 
  • Natural ability to identify what makes good social content with knowledge of content creation processes. Experience creating and managing social content calendars
  • Excellent stakeholder management and communication skills 
  • Experience launching community initiatives (e.g. building an online forum, launching an ambassador program, creating an event series and writing an email newsletter)   
  • Ability to perform light design work and caption copywriting across current social media platforms 
  • Experience with social analytics tools and performance measurement 
  • A passion for food and beverages, particularly ice cream 
  • Understanding of US cultural trends and how they influence social media engagement 
  • Experience with ice cream brands preferred 
  • At the time of this posting, the base salary for this position may range from $97,750.00 to $109,250.00. Individual compensation varies based on job related factors, including location, business needs, level of responsibility, experience, and qualifications. The range listed is just one component of OLIVER’s total compensation package. 

 

Req ID: 17111
#LI-midsenior  

Our values shape everything we do: 

Be Ambitious to succeed   

Be Imaginative to push the boundaries of what’s possible   

Be Inspirational to do groundbreaking work   

Be always learning and listening to understand   

Be Results-focused  to exceed expectations   

Be actively pro-inclusive and anti-racist across our community, clients and creations  

 

OLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.   

 OLIVER has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle.

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