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Associate Producer, Experiential Marketing

New York, NY OR Los Angeles, CA

Small Girls PR is looking for an Associate Producer to support the Experiential service line. You’ll help us grow SGPR’s reputation as the go-to agency for exciting and out-of-the-box experiential production. This role will support production from concept, to client sell-in, pre-production, and onsite production.

At SGPR, experiential casts a wide net. Events, press and influencer trips, mailers, consumer hotlines, and brand partnerships are just some of the ideas that you will help us bring off of the page and into the real world. While we focus on events and mailers, anything that the SGPR team can dream, the experiential department can find a way to build.

Note: This role can be based in either our NYC or LA office, working two days a week in the office on a hybrid schedule.

How you’ll make an impact:

  • Work collaboratively on experiential production with internal press and influencer marketing teams 
  • Produce programs for clients across multiple verticals, primarily focusing on beauty clients, but also may include fashion, hospitality, tech, food & beverage, retail, and more.
  • Manage small production programs independently, including client management; experience concept and design; briefing and overseeing designers and art directors; budget management and financial processes; timeline development and management; vendor sourcing, hiring, and management; etc. Experiences may include intimate dinners, hospitality suites at concerts and sporting events, mobile trucks, press mailers, and more.
  • Work with senior level colleagues to contribute to large scale productions with tasks such as concepting onsite activations, vendor sourcing, permitting, etc. Experiences may include 100 person private product previews, influencer trips, consumer pop ups, and more.
  • Furnish original, thoughtful experiential concepts that successfully ladder back to client and agency goals. Develop ideas, decor, and fabrication that results in irresistibly shareable moments and lasting memories.
  • Role includes responsibilities for visuals and design for pitches and activation decks. AI tools are welcome. 3D rendering ability is a plus. 
  • Facilitate and contribute to business development by supporting colleagues in cross-selling experiential work to existing clients. Responsibilities include reviewing ideas from colleagues and providing expertise from a production perspective, advising on feasibility (budget, timeline, etc.), joining brainstorms and developing your own ideas, building client decks structured to sell, and presenting to clients.
  • Pitch new business opportunities, including fielding initial introductory calls, developing proposals, and presenting to prospects. New business may be for standalone experiential projects or for integrated work with the agency’s press and influencer teams.
  • Develop an understanding of the agency’s various service lines in order to implement strong integrated ways of working and to strengthen your strategic recommendations to clients. This role requires an ability to understand the event needs of a press and influencer audience, and to design experiences specific to these groups.

Why we’ll love you:

  • You have 2+ years of experiential production experience and are skilled at overseeing and producing events and with budgets of $50k. You understand how to allocate client budgets to create maximum impact and are adept at working with finance teams.
  • You understand what makes an experience enticing, shareable, and memorable.
  • You know about trends, communities, partnerships and events before others, generating campaign suggestions that connect these emerging concepts to client initiatives.
  • You can collaborate with peers of different specialties to develop integrated programs.
  • You communicate professionally with clients and are able to drive and contribute at client meetings. You have experience working directly with clients & their partners regarding strategy, event logistics, budgets, and more.
  • You create decks that effectively communicate original event ideas relevant to client goals. You are able to independently create floor plans and creative mockups. You’re a visual thinker who can whip up a design, mockup, and moodboards to communicate your vision to others.
  • You have a proven track record of working on multiple projects at once, and are detail oriented with a creative flare.
  • You adjust quickly to changing client priorities; you cope and respond supportively to complexity and thrive on tackling new challenges.
  • You have the ability to travel regularly for site visits and event days as needed, sometimes outside of normal business hours. 
  • You have a list of your favorite vendors, venues, and freelancers to tap for different types of projects.
  • You’re willing to get your hands dirty (literally...painting, cleaning, decaling, whatever needs to get done to make the event perfect), knowing no task is too small or menial including lifting and moving physical objects and supplies up to 50lbs in weight. 
  • You’re comfortable with all setup & strike logistics / overnight installs etc.
  • You ideally have a driver’s license as there may be occasional local transportation responsibilities including rental car use for event load-ins / production.

Why You'll Love Us:

  • Atypical Time Off - Generous PTO that scales with tenure, in addition to Summer Fridays, Day of Rests for mental health, Caregiving days, and time off for Unsick Days dedicated to preventative care
  • Deep Work Focus - Our Smalls In Sync program ensures you have dedicated time for collaboration and strategic solo work
  • Comprehensive Benefits - A 100% employer-covered medical plan, 401k match up to 4%, dental, vision, and more
  • Innovation Leadership - Our agency was amongst the first to offer client brand campaigns on TikTok (back when it was still called Musical.ly), has been recognized for pioneering unique HR policies live on The Today Show, and our AI Leadership committee has been training our employees at the intersection of PR and AI for over two years (not two months!) 
  • Vibrant Culture - Employee-led committees shape company policy and organize team celebrations from book clubs to outings

At Small Girls PR, fairness and equity are incredibly important factors throughout our hiring process. As a result, we have a set salary threshold for each role to ensure our teams are compensated equitably. At the Associate Producer level, the salary threshold is $64,000 - $64,000. 

If you feel strongly that we are not aligned in terms of compensation, we highly recommend applying and discussing further with our Talent Acquisition team should we determine there could be a mutual fit! 

Don’t meet every single requirement for this role? Studies have shown that women and BIPOC are less likely to apply to jobs if they don’t meet every single qualification listed. At SGPR we are dedicated to building a diverse, inclusive and authentic workplace, so if you’re excited about this role, but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.

We are a diverse and high performing company that is dedicated to creating an inspiring workplace for all. It is the policy of Small Girls PR to provide equal opportunities to all qualified 

 

 

Orchestra is the first communications company built for today’s media landscape. Since 2022, it’s acquired nine firms, including: BerlinRosen, Civitas Public Affairs Group, Derris, Glen Echo Group, Inkhouse, M18, Message Lab, Onward and Small Girls PR. It also launched Brightmode, a talent acquisition firm for your communication professionals. Learn more at: www.orchestraco.com.

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Note: This role can be based in our NYC or LA office and is two days in office per week. 

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