Senior Account Executive, Food & Beverage

ABOUT M18

M18 is a leading public relations company specializing in the intersecting fields of hospitality, real estate and design. With a unique understanding of today's cultural, business and media landscapes, our mission is to develop and execute strategic, high-impact public relations campaigns that engage the public with compelling and meaningful storytelling. We represent a high profile group of the most innovative companies, projects and people within our areas of focus. While our projects are diverse in concept, scale and location, each of our clients has a distinct vision that influences and inspires, shaping their industry and the culture at large. From pioneering hotels with award-winning food and beverage to sky-grazing residential towers that have transformed the urban fabric, we are committed to bringing their stories to the forefront.

People of color, people with disabilities and women are strongly encouraged to apply. M18 is committed to building and maintaining a diverse staff, and recognizes that its continued success depends on hiring and retaining high-quality creative professionals with a variety of backgrounds and experiences. Opportunities for advancement exist, and we are committed to helping all staff develop and grow.

 

ABOUT THIS ROLE

Our growing Food & Beverage team works on some of the most forward-looking projects in New York City and around the country. Our clients, including, Daniel Boulud’s Dinex, Jungsik, Singapore Airlines, Tao Group Hospitality, CityPickle, Cafe Commerce, Baha Mar, Beekman a Thompson Hotel, LA Tourism, and more, trust us with critical strategic communications plans for shaping brands, opening new restaurants, hotels, attractions and driving consumers to high end establishments.

Role location: This role is based in our New York, N.Y. office on a hybrid basis, in-person at least two days per week.

 

ACCOUNTABILITIES

As a Senior Account Executive you will:

• Develop and implement strategy and campaign planning for multiple high-profile client accounts, for both earned media and influencer strategy
• Serve as a day-to-day point of contact for clients
• Engage with key reporters and editors
• Lead outreach and maintain influencer/creator relationships to ensure smooth collaborations with clients
• Use your knowledge of the media landscape to develop creative, interesting opportunities to promote clients and generate earned media coverage
• Write and edit persuasive external and internal documents such as press releases, op-eds, fact sheets, talking points and communications plans
• Draft and develop content that can be leveraged for both earned media and owned-channels, including LinkedIn, Instagram and other online platforms
• Secure and supervise media interviews and shoots
• Concept, secure and assist with execution of events and partnerships
• Assist with the planning and execution of influencer-facing events such as property tours, curated dinners, and launch events
• Participate in business development opportunities
• Manage internal client teams and mentor junior staff

Essential skills: 

• A minimum of 3-4 years of strategic communications experience
• Experience in media relations for clients in the food and beverage, hospitality and culinary industries
• Outstanding project management skills, with the ability to prioritize work streams and track progress across multiple teams
• Ability to multitask, handle multiple projects at once, work quickly and meet deadlines in a fast-paced environment with high attention to detail
• Demonstrated relationships with reporters and strong news sense
• Able to communicate clearly and effectively, both verbally and in writing, with varying levels of staff, clients, the media, etc.
• Ability to work with a team to meet group objectives
• Confident communications skills to support with direct client communications via phone, email, video call and in-person meetings
• A positive attitude and willingness to experiment with new tactics or platforms that support client objectives backgrounds and can assess role leveling on an individual basis.

 

COMPENSATION

M18 offers competitive industry rate salary with the goal of retaining and growing talented individuals. 

The salary for this role is $80,000

 

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Orchestra is the first communications company built for today’s media landscape. Since 2022, it’s acquired nine firms, including: BerlinRosen, Civitas Public Affairs Group, Derris, Glen Echo Group, Inkhouse, M18, Message Lab, Onward and Small Girls PR. It also launched Brightmode, a talent acquisition firm for your communication professionals. Learn more at: www.orchestraco.com.

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