Social Media Specialist

 

Job Title: Social Media Specialist
Location: Bangalore, India
Experience: 4-5 years

About the Company:

Share.Market by PhonePe is an innovative stock broking platform that prioritizes
consumer-first technology and financial services. We aim to make finance and the
stock market exciting, relevant, and accessible to India’s millennial and aspirational
audience.
We’re on the lookout for a Social Media Specialist who can bring creativity,
strategy, and execution together to grow and engage our online community. This is a
dynamic opportunity to work at the intersection of finance, technology, and
marketing.

Role & Responsibilities:
 Content Management & Execution:
o Oversee the development, curation, and posting of content across
various social media platforms (Instagram, Twitter, LinkedIn, YouTube,
etc.) aligned with the brand's voice and goals.
o Plan and maintain social media content calendars, ensuring a
consistent flow of high-quality posts, stories, and other engagement
formats.
o Collaborate with internal teams to understand the product and services,
turning insights into compelling social media content.

 Campaign Planning & Creative Brainstorming:
o Ideate and contribute to brand and social media campaigns that
resonate with target audiences.
o Develop creative approaches to make finance, investing, and market
trends interesting and relatable for younger audiences.
o Actively contribute ideas for marketing campaigns across both brand
and acquisition channels.
 Analytics & Optimization:
o Track, analyze, and report performance metrics (engagement rates,
reach, follower growth, etc.) for various platforms.
o Use data insights to inform strategy, optimizing content formats and
schedules to improve performance.

o Stay updated on platform algorithm changes and trends, making timely
adjustments to content strategies.
 Competitive Research & Trend Spotting:
o Monitor competitor social media activities to identify best practices and
areas for improvement.
o Stay ahead of emerging trends, cultural moments, and opportunities for
brand participation on social media.

 Cross-Team Collaboration:
o Work closely with internal teams (brand, product, content, design, and
video teams) to ensure social media deliverables align with broader
business objectives.
o Provide creative inputs during brand discussions and assist in shaping
messaging for acquisition efforts.

Skills & Qualifications:
 4-5 years of experience in social media management, preferably in a brand or
agency setting.
 Strong understanding of various social media platforms and their unique
content strategies.
 Excellent communication skills with the ability to craft platform-specific
engaging ideas.
 Creativity and a knack for storytelling, with a passion for making complex
topics (like finance and investing) easy to understand and entertaining.
 Prior experience managing vendors/agencies, from onboarding to project
delivery.
 A pulse on emerging social trends, digital marketing innovations, and platform
updates.
 Strong organizational skills with the ability to multitask and manage multiple
priorities in a fast-paced environment.

Why Join Us?

 Be part of a high-impact and innovative platform shaping the way India’s
millennial consumers engage with finance and investing.
 Work in a fast-paced, creative environment where collaboration and
experimentation are encouraged.
 Opportunity to lead creative storytelling and own social media/brand
initiatives that influence and inspire a growing online community.