CRM Assistant Manager

About PhonePe Limited:

Headquartered in India, its flagship product, the PhonePe digital payments app, was launched in Aug 2016. As of April 2025, PhonePe has over 60 Crore (600 Million) registered users and a digital payments acceptance network spread across over 4 Crore (40+ million) merchants. PhonePe also processes over 33 Crore (330+ Million) transactions daily with an Annualized Total Payment Value (TPV) of over INR 150 lakh crore. 

PhonePe’s portfolio of businesses includes the distribution of financial products (Insurance, Lending, and Wealth) as well as new consumer tech businesses (Pincode - hyperlocal e-commerce and Indus AppStore Localized App Store for the Android ecosystem) in India, which are aligned with the company’s vision to offer every Indian an equal opportunity to accelerate their progress by unlocking the flow of money and access to services.

Culture:

At PhonePe, we go the extra mile to make sure you can bring your best self to work, Everyday!. And that starts with creating the right environment for you. We empower people and trust them to do the right  thing. Here, you own your work from start to finish, right from day one. PhonePe-rs solve complex problems and execute quickly; often building frameworks from scratch. If you’re excited by the idea of building platforms that touch millions, ideating with some of  the best minds in the country and executing on your dreams with purpose and speed, join us!

CRM Assistant Manager

About Us:

PhonePe is India’s leading digital payments company with 60 crore (600 Million) registered users and 3.7 crore (37 Million) merchants covering over 99% of the postal codes across India. On the back of its leadership in digital payments, PhonePe has expanded into financial services (Insurance, Mutual Funds, Stock Broking, and Lending) as well as adjacent tech-enabled businesses such as Pincode for hyperlocal shopping and Indus App Store which is India's first localized App Store. The PhonePe Group is a portfolio of businesses aligned with the company's vision to offer every Indian an equal opportunity to accelerate their progress by unlocking the flow of money and access to services.

About Pincode:
Pincode is India’s first-of-its-kind local commerce app, revolutionising how local retailers connect with customers. It is built with the vision of empowering neighborhood stores, kiranas, and supermarkets. Pincode bridges the gap between traditional retail and modern e-commerce while preserving the charm of trusted, personalized service.

Job Objective: 

The role will entail developing in-depth understanding of various growth campaigns across in-app merchandising, Push Notifications and WhatsApp marketing channels to drive customer engagement and retention. The incumbent will be responsible for designing the right mix of interventions across the aforementioned channels to shape user purchase patterns on the platform and drive business metrics. They will additionally be in charge of optimising campaign design by leveraging historical trend of platform behaviour to drive conversion.

Role Brief 

• Campaign Design: Build and execute multi-channel campaigns leveraging in-app merchandising, push notifications, WhatsApp, and email.
• Conversion Growth: Drive category visibility, impressions, and customer conversions through data-led user behaviour insights.
• Channel Strategy: Develop a deep understanding of the channel mix to maximise user engagement and conversion.
• Funnel Optimisation: Continuously track and optimise campaign performance funnels, deploying timely interventions to improve outcomes.
• Efficiency Metrics: Work towards reducing the cost of acquisition and improving channel-level ROI.

Skill Set:

• Strong stakeholder management: ability to rally cross-functional teams and drive alignment.
• Sharp analytical skills with ability to read data, spot patterns, and convert insights into actionables.
• Clear and effective communication skills, both written and verbal.
• Basic SQL skills (good-to-have, not mandatory) with curiosity to pick up tools hands-on
• 3–4 years of experience in growth, digital marketing, or performance-driven roles 
• Independent contributor with an ownership-first approach, willing to roll up sleeves and execute end-to-end.

PhonePe Full Time Employee Benefits (Not applicable for Intern or Contract Roles)

• Insurance Benefits - Medical Insurance, Critical Illness Insurance, Accidental Insurance, Life Insurance
• Wellness Program - Employee Assistance Program, Onsite Medical Center, Emergency Support System
• Parental Support - Maternity Benefit, Paternity Benefit Program, Adoption Assistance Program, Day-care Support Program
• Mobility Benefits - Relocation benefits, Transfer Support Policy, Travel Policy
• Retirement Benefits - Employee PF Contribution, Flexible PF Contribution, Gratuity, NPS, Leave Encashment 
• Other Benefits - Higher Education Assistance, Car Lease, Salary Advance Policy

Our inclusive culture promotes individual expression, creativity, innovation, and achievement and in turn helps us better understand and serve our customers. We see ourselves as a place for intellectual curiosity,  ideas and debates, where diverse perspectives lead to deeper understanding and better quality results. PhonePe is an equal opportunity employer and is committed to treating all its employees and job applicants equally; regardless of  gender, sexual preference, religion, race, color or disability. If you have a disability or special need that requires assistance or reasonable accommodation, during the application and hiring process, including support for the interview or onboarding process, please fill out this form.

Read more about PhonePe on our blog.

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