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Product Manager, Growth - Onboarding and Activation

San Francisco, United States

Who Are We?

Postman is the world’s leading API platform, used by more than 35 million developers and 500,000 organizations, including 98% of the Fortune 500. Postman is helping developers and professionals across the globe build the API-first world by simplifying each step of the API lifecycle and streamlining collaboration—enabling users to create better APIs, faster.

The company is headquartered in San Francisco and has an office in Bangalore, where it was founded. Postman is privately held, with funding from Battery Ventures, BOND, Coatue, CRV, Insight Partners, and Nexus Venture Partners. Learn more at postman.com or connect with Postman on X via @getpostman.

P.S: We highly recommend reading The "API-First World" graphic novel to understand the bigger picture and our vision at Postman.

The Opportunity

As the Product Manager, Growth - Onboarding and Activation, you will own the journey from sign-up to activation, ensuring users experience the value of Postman quickly and effectively. You will deliver seamless and personalized onboarding experiences to accelerate user activation and foster collaboration, retention, and growth.

In this role, you will collaborate with cross-functional teams, including design, engineering, marketing, and data science, to optimize key growth metrics. You will identify opportunities to remove friction, build delightful first-time user experiences, and guide users toward realizing the full potential of Postman.

What You’ll Do

In this role, you will be responsible for shaping and driving the product roadmap for Onboarding and Activation. You will obsess over user problems, deeply understand our customer's workflows and use cases, and ship product experiences to help them build better APIs faster.

Specifically, you will:

  • Own Onboarding and Activation Journeys: Lead the design, execution, and optimization of strategies to help users seamlessly onboard and quickly discover the value of Postman.
  • Drive Data-Driven Decisions: Analyze user behavior, identify pain points, and prioritize improvements to onboarding flows, focusing on increasing activation and conversion rates.
  • Run Experiments: Develop, execute, and analyze A/B tests to validate hypotheses and continuously optimize user onboarding and activation experiences.
  • Collaborate Across Teams: Partner with design, analytics, engineering, and marketing to implement impactful onboarding features and drive alignment on growth initiatives.
  • Gather Customer Insights: Conduct user research and synthesize feedback to uncover opportunities for improving the onboarding journey.
  • Accelerate Growth: Work cross-functionally to implement initiatives that remove friction in the onboarding process and enhance the user’s path to collaboration.
  • Measure Success: Define, track, and report on key metrics related to onboarding, activation, and collaboration.

About You

You are passionate about Product-Led Growth (PLG) and excel at finding innovative ways to help users discover and experience value organically. You are analytical and data-driven, with a love for digging into metrics to uncover insights and make informed decisions that drive measurable outcomes. You have a deep empathy for users and a talent for designing experiences that solve real problems while delivering delight. You are highly collaborative, thriving in cross-functional teams and aligning stakeholders around shared goals. You are curious by nature, driven to test, learn, and iterate quickly, and you embrace experimentation as a core part of your process.

  • 3+ years of experience as a Product Manager on B2B SaaS software products
  • A deep love for experimentation and an understanding of experimentation best practices
  • An understanding of how to balance optimizations with bigger bets
  • Experience leveraging user research and data-backed insights as your true north star to guide and drive your product roadmap
  • Exceptional communication skills and a passion for sharing learnings broadly
  • The ability to balance business and user outcomes
  • Based in the San Francisco Bay Area

Nice to Haves

  • Experience working on a PLG product with a freemium model
  • Experience working on developer tools, or have been a developer in a past life
  • Experience with analytics tools like Amplitude, Mixpanel, Looker and the ability to write basic SQL

This position is based in San Francisco, with a reasonably estimated salary range of $125,000 to $180,000 plus a competitive equity package. Compensation is based on your skills, qualifications, and experience. 

What Else?

In addition to Postman's pay-on-performance philosophy, and a flexible schedule working with a fun, collaborative team, Postman offers a comprehensive set of benefits, including full medical coverage, flexible PTO, wellness reimbursement, and a monthly lunch stipend. Along with that, our wellness programs will help you stay in the best of your physical and mental health. If you have little ones in your family, the creche allowance can help in supporting your work-life balance. Our frequent and fascinating team-building events will keep you connected, while our donation-matching program can support the causes you care about. We’re building a long-term company with an inclusive culture where everyone can be the best version of themselves. 

At Postman, we embrace a hybrid work model. For all roles based out of San Francisco Bay Area, Boston, Bangalore, Noida, Hyderabad, and New York, employees are expected to come into the office 3-days a week. We were thoughtful in our approach which is based on balancing flexibility and collaboration and grounded in feedback from our workforce, leadership team, and peers. The benefits of our hybrid office model will be shared knowledge, brainstorming sessions, communication, and building trust in-person that cannot be replicated via zoom.

Our Values

At Postman, we create with the same curiosity that we see in our users. We value transparency and honest communication about not only successes, but also failures. In our work, we focus on specific goals that add up to a larger vision. Our inclusive work culture ensures that everyone is valued equally as important pieces of our final product. We are dedicated to delivering the best products we can.

Equal opportunity

Postman is an Equal Employment Opportunity and Affirmative Action Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. Headhunters and recruitment agencies may not submit resumes/CVs through this website or directly to managers. Postman does not accept unsolicited headhunter and agency resumes. Postman will not pay fees to any third-party agency or company that does not have a signed agreement with Postman.

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