Manager - Marketing

Razorpay was founded by Shashank Kumar and Harshil Mathur in 2014. Razorpay is building a new-age digital banking hub (Neobank) for businesses in India with the mission is to enable frictionless banking and payments experiences for businesses of all shapes and sizes. What started as a B2B payments company is processing billions of dollars of payments for lakhs of businesses across India. 

About Us

Razorpay today processes $150 Billion+ payments for 10 million+ businesses across 4 continents. The company enables businesses to accept, process, and disburse payments at scale, while helping them manage their finances. We are the leading Payments and Neobanking provider in India and are one of the fastest growing payments providers across South East Asia. We have been the first to bring to market major innovations in India and Malaysia. 

Razorpay has raised USD $700M+ in funding till date from marquee investors like GIC, Sequoia Capital, Tiger Global, Ribbit Capital, YC, Matrix Partners and many stellar angels.

As  part of its ambitious growth strategy in Southeast Asia, Razorpay acquired Curlec in Malaysia. Since making the acquisition, Curlec by Razorpay has received an acquiring license by Bank Negara and is a registered member of Paynet. The Malaysia market presents a unique opportunity for Curlec by Razorpay due to its rapid digitalization and growing e-commerce ecosystem. Curlec aims to become the preferred payment partner for businesses across Malaysia, offering them the same level of reliability, security, and convenience that has made Razorpay a trusted name in India. We are also live in Singapore with plans of expansion to Thailand, Indonesia and the rest of SEA.

About the Role

We’re looking for a sharp and resourceful Marketing Manager to help us grow our brand presence, generate qualified leads, and support customer engagement through thoughtful content and data-driven digital campaigns. Reporting to Marketing Director - Southeast Asia, this is a hands-on, cross-functional role ideal for someone who enjoys crafting compelling messaging, running targeted campaigns, and iterating based on performance insights.

You’ll collaborate with internal and external stakeholders to bring marketing strategies to life. If you’re organized, results-focused, and passionate about digital growth, we’d love to meet you.

What You’ll Do

Campaigns & Digital Marketing

• Plan and execute digital marketing campaigns across paid media, social, and email with a focus on lead generation
• Work with regional team to manage and optimise SEO/SEM activities to drive organic and paid traffic to key landing pages.
• Track campaign performance and optimise in real time to improve key metrics like CTR, CPL, and conversion rate.
  
  

Content & Messaging

• Work with internal teams to create and distribute content across the funnel: blogs, case studies, and marketing emails.
• Ensure messaging aligns with our brand tone, product offerings, and audience needs.
• Collaborate with internal stakeholders in the creation of assets like decks, one-pagers, and product-focused content in collaboration with designers.
  
  

Analytics & Reporting

• Monitor performance using tools like HubSpot, and campaign dashboards.
• Report regularly on key KPIs and use data to guide campaign improvements and content decisions.

Collaboration & Coordination

• Collaborate with product, sales, and design teams to ensure messaging consistency and timely execution.
• Partner with local and regional teams to adapt campaigns for different geographies or audience segments.
• Coordinate timelines and tasks with internal contributors and external vendors as needed.

What We’re Looking For

• Minimum 4 years of B2B marketing experience, ideally in a SaaS or tech-led environment with strong understanding of digital marketing best practices across SEO/SEM, email, paid media, and social.
• Experience creating and managing content that drives awareness, engagement, and lead conversions.
• Familiarity with marketing tools such as Google Ads, Google Analytics, HubSpot (or similar).
• Strong organisational and project management skills; you can juggle multiple initiatives with ease.
• Clear communication skills and the ability to work cross-functionally in a fast-moving environment.
• Comfortable analyzing results and adapting based on what’s working (or not).
• Bonus Points: Experience with Account-Based Marketing (ABM), basic design skills (e.g. Canva, Figma) for quick asset creation, knowledge of CRM