Associate, Go-to-Market Strategy, Communications

Sagard overview: 

Sagard Holdings (“Sagard”) is a multi-strategy alternative asset manager with professionals located in Canada (Montreal, Toronto), the US, Europe and Asia. Since 2016, Sagard has grown exponentially. Assets under management have expanded from US$500M to more than US$25B and Sagard’s team of diverse professionals has grown from 50 to more than 400 team members in just five years. 

Sagard invests across four asset classes: private equity, credit, real estate, and venture capital. Sagard was founded by Power Corporation of Canada as a complement to its global investment holdings and serves as one of its key strategic priorities with strong, long-term growth objectives. 

Sagard’s entrepreneurial DNA is palpable across our entire team and is a platform built by entrepreneurs, for entrepreneurs. Sagard looks to generate attractive returns by matching investment opportunities with flexible capital solutions and pairing entrepreneurs with teams that have deep industry knowledge. Sagard develops long-term partnerships and empowers the growth of its investments through a unique global network of portfolio companies, limited partners, advisors, and other valued relationships. 

Sagard is a UN PRI signatory and strives to measure and assess the social and economic impact it has on the people and businesses within our network, as well as on our society as a whole. 

More at https://www.sagard.com/ 

Position Overview: 

Sagard is seeking a results-driven Marketing and Communications Associate to lead the development and execution of go-to-market strategies. This role requires a deep understanding of acquisition and engagement strategies, 360-degree marketing approaches, and strong project management skills. The ideal candidate will have a proven track record of driving successful marketing campaigns and achieving measurable results. 

Key Responsibilities:

• Go-to-Market Strategy: 

○ Develop and implement comprehensive go-to-market strategies for new products and services 

○ Conduct market research and competitive analysis to identify target audiences and develop effective messaging 

○ Collaborate with cross-functional teams to ensure alignment and successful execution of go-to-market plans 

• Acquisition & Engagement: 

○ Design and implement multi-channel marketing campaigns to acquire new customers and engage existing ones 

○ Leverage a 360-degree marketing approach, including digital, social media, content marketing, events, and public relations 

○ Track and analyze campaign performance to optimize results and ROI

• Project Management: 

○ Manage communication and marketing projects, ensuring timely delivery and adherence to budget 

○ Develop and manage project plans, timelines, and resource allocation

○ Monitor project progress and proactively address any challenges or roadblocks 

Experience and Qualifications: 

• Experience: 

○ 5+ years of experience in a marketing and/or communications role, with a focus on go-to-market strategy 

○ Demonstrated success in developing and executing successful marketing campaigns 

○ Strong understanding of acquisition and engagement strategies across various channels 

○ Proven project management skills, including budget management 

• Skills & Attributes: 

○ Strategic thinker with a data-driven approach to decision-making 

○ Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams 

○ Strong analytical and problem-solving skills 

○ Results-oriented and self-motivated 

○ Fully bilingual (English and French) is a strong asset