Director of Sales (Premium & Ticket Sales)

JOB TITLE: Director of Sales (Premium & Ticket Sales)

DEPARTMENT: Ticket Sales

REPORTS TO: SVP of Premium and Ticket Sales & Service

TYPE: Full Time

FLSA: Salary, Exempt

TYPE: People Manager

 

OUR CLUBS

Seattle Sounders FC and Seattle Reign FC are entering an exciting new era in the pursuit of excellence and a commitment to growth on and off the pitch. Each club has independently forged a rich history of performance while connecting deeply with the community. Our clubs are continually pushing the boundaries of what's possible while fostering an inclusive culture- championing causes and building community connections to expand our reach and impact. Each match is an opportunity to bring together our community, celebrating our resilience, inclusivity, and a commitment to excellence. United in professional dedication- we are two clubs with one shared vision of progress and greatness.

 

POSITION SUMMARY

We are seeking a Director of Sales to lead and inspire a team of ticketing executives in driving premium, season, and groups and individual ticket sales.

Reporting to the Senior Vice President of Premium and Ticket Sales & Service, this role will be responsible for achieving sales goals through innovative, data-driven strategies, including leveraging AI technologies to enhance customer engagement and sales techniques.

 

ESSENTIAL DUTIES AND RESPONSIBILITIES 

Team Leadership & Development:

• Inspire and lead a team responsible for Premium, Season, and Individual Ticket Sales to achieve both departmental objectives and personal career goals by creating an environment that encourages innovative thinking, collaboration, and professional growth.
• Create a culture of coaching while giving feedback and resources to our sales team in order to help increase skillset.
• Cultivate and grow talent while fostering a culture that prioritizes teamwork, employee well-being, and continuous learning & development.
• Recruit, hire, promote, manage, and measure the performance of the department’s staff.
• Maintain a positive, competitive, and ambitious sales & service culture that is focused on common team goals and objectives.

Strategic Sales:

• Work with the Senior Vice President to provide strategic direction for all sales team members and campaigns related to Premium, Season, and Individual Ticket Sales.
• Develop and execute campaigns to incentivize outreach and impactful interactions aimed at maximizing membership growth across Premium and General seating products.
• Leverage AI and other innovative tools to analyze sales data, predict trends, and personalize customer interactions, driving growth across Premium, Season, and Individual Ticket categories.
• Implement strategies to teach and incentivize executives to sell a full menu of products, including premium seating, group packages, season tickets, and individual game tickets.
• Utilize B2B/B2C training methods to further develop team members in selling and retaining full menu products, while incorporating AI-driven insights to enhance the customer journey.

Collaboration & Cross-Functional Leadership:

• Collaborate across departments, including Marketing, Business Strategy &Analytics and Corporate Partnerships to ensure all ticketing needs are met, from project management to customer journeys, especially within Premium, Groups, Season, and Individual Ticketing categories.
• Work with Marketing and Business Analytics to enhance the identification of potential sales leads via social media, Salesforce CRM, AI tools, and prospecting events, with a focus on Premium and Season Ticket holders.
• Serve as the department’s primary on-site contact for all ticketing needs and initiatives on matchdays, ensuring smooth execution and real-time problem-solving to enhance the fan experience across all ticket categories.
• Collaborate with internal teams to ensure seamless customer service, leveraging AI to improve efficiency in addressing customer inquiries and ticketing challenges.

Performance & Data-Driven Decision Making:

• Create and analyze sales and service reports across Premium, Groups, Season, and Individual Ticket categories to track performance metrics, identify areas of opportunity, and make data-driven recommendations to adjust strategies and ensure revenue and retention goals are met.
• Establish daily, weekly, monthly, and season-long performance goals to hold managers and their respective teams accountable for reaching sales targets across Premium, Season, and Individual products.
• Leverage data analytics, including AI technologies, to identify sales trends, forecast performance, and make informed business decisions across all ticketing categories.

Other Responsibilities:

• Assist with the development and execution of the department’s business plan and annual budget.
• Other duties as assigned.

 

QUALIFICATIONS

• Proven leader with experience managing a high-performing sports ticket sales team.
• Experience coaching and developing high-performing teams to support both organizational and individual performance, contributing to a best-in-class workplace.
• Demonstrated commitment to diversity, equity, and inclusion, and to living organizational values and our Mission to Create Moments, Enrich Lives, and Unify and Uplift Through Soccer, with a track record of promoting these values in all interactions.
• Must have a thorough understanding of ticketing systems, CRM Platforms, and Excel, with experience utilizing AI tools to drive sales efficiency and enhance customer interactions.
• Knowledge of how to develop client-focused sales & service solutions and packages for Premium, Season, and Individual Ticket holders.
• Must possess a detail-oriented, logical, and methodological approach to problem-solving, including the ability to remain calm, collected, and professional under pressure.
• Ability to be flexible, prioritize, and manage multiple tasks/projects and staff needs.
• Adaptability and drive to maintain high standards for performance and strive for excellence.
• Proven track record of using a CRM system as a forecasting & pipeline tool to lead goal-hitting campaigns.
• Strong time management, organizational, and analytical skills.
• Comfortable and familiar with relaying feedback, constructive criticism, and conducting performance reviews to support professional growth.
• Interest in leveraging AI to innovate sales techniques and elevate customer experiences.
• Outstanding written and verbal communication skills, including the ability to set context, plan, and coordinate cross-functionally to ensure teams have the information they need.
• Bi-lingual (Spanish/English) or multi-lingual a plus.

 

WORK ENVIRONMENT  

• This role offers a hybrid work arrangement, combining remote work with on-site responsibilities at our Headquarters & Training Facility in Renton, WA and attending matches at Lumen Field.
• Must be able to work a flexible schedule, including evenings, weekends, and holidays as needed. 
• Must reside within Washington state upon date of hire.  
• Must be able to facilitate own local travel.  
• Must be eligible to work in the US without sponsorship.

 

COMPENSATION, BENEFITS & PERKS

We offer competitive compensation and an engaging, supportive environment that prioritizes the health and well-being of our people by providing the following top-notch benefits.

The annual salary range for this position is $80,000 - $125,000 and eligible for bonus opportunity. Base pay at time of offer will take into account job-related knowledge, skills and experience required for the role, internal equity and market.

Our Total Rewards package for full-time team members includes:

• Comprehensive Healthcare Coverage: We offer 100% employer-sponsored premiums for you and your dependents.
• Generous and Flexible PTO: Our Paid Time Off plan is designed with your well-being in mind, offering unlimited paid vacation.
• Retirement Planning Support: 401(k) retirement plan matching, helping you secure your financial future with ease.
• Inclusive Parental Leave: Our gender-neutral parental leave program provides 12-16 weeks of paid leave, giving new parents the time and support they need during this important life stage.
• Exclusive Perks: Enjoy complimentary tickets to matches, making it easier for you to experience the excitement firsthand.
• Continuous Growth Opportunities: We invest in your learning and development through various programs and resources.
• Community Engagement: We provide a variety of volunteer opportunities that align with our social impact goals and RAVE Foundation initiatives, empowering you to make a meaningful difference in the Seattle community.

 

OUR COMMITMENT TO DIVERSITY, EQUITY, AND INCLUSION

We are committed to fostering a diverse and inclusive workplace where every employee is respected, valued and supported. We celebrate our diverse work environment and welcome team members of all backgrounds and perspectives. To that end, if you do not meet every job requirement listed, we still encourage you to apply. We believe your relevant experience and expertise will help us become a high-performing best-in-class workplace for all. Women, gender-nonbinary, people of color, LGBTQIA+ people and people with disabilities are encouraged to apply.

The physical demands reflected in the duties and work environment herein are representative of those that must be met by an employee to successfully perform the essential functions of this job. If you’d like to request an accommodation in the application or interview process, please do so by emailing the People & Culture Team.

In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire.

 

PRIVACY POLICY

By clicking Submit Application, you agree to the terms of the MLS Privacy Policy.