Back to jobs

Director, Global Media Strategy – Shark Beauty

Needham, MA, United States

About Us 

SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market, and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 3,600+ associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.  

 

About the Job

As the Director, Global Media Strategy – Shark Beauty, you will be responsible for building and executing high-impact, data-driven media investment plans, navigating competing priorities across the Global business priorities and Local growth strategies. You will oversee all ‘top-of-funnel' paid media investment plans in each country, whilst calibrating holistic media plans with ‘lower funnel’ budgets owned by other teams, including ‘Direct to Consumer’, Retail and Amazon.

This is a leadership role for a strategic thinker who can balance long-term brand equity with short-term performance results. You will collaborate cross-functionally with Brand Media, Sales, PR, Partnerships and Social.

Responsibilities

  • Develop and oversee global media plans for Shark Beauty, implementing ‘top-down’ media budgets by country, in alignment with Global Brand Leads, FP&A and Analytics
  • Lead ‘best practice' in planning and buying across all media channels, TV, online video, display and paid social
  • Own the global Shark Beauty media budget and ensure optimal spend allocation, campaign efficiency, and ROI across countries
  • Partner with external agencies and internal stakeholders to develop and deploy integrated 360° campaigns
  • Own the cross-functional collaboration/provide governance to streamline media splits across marketing functions (including D2C, AMZ, Brand Media)
  • Regular check-ins with local media teams to check and adjust plans as required
  • Drive testing and innovation across platforms to continuously improve media effectiveness and reach.
  • Monitor campaign performance and deliver data-led insights and recommendations to senior leadership.
  • Stay current with media trends, consumer behaviors, and competitive landscape in the region.
  • Partner to Global Shark and Ninja leads to inform Global Media Center of Excellence

Requirements

  • 8+ years’ experience in media planning and buying in beauty
  • Deep understanding of the global media landscape, including local TV, digital, and programmatic
  • Strong experience managing agencies and multi-channel campaigns with measurable outcomes.
  • Data-driven mindset with strong analytical skills and familiarity with tools such as Google Analytics, Meta Ads, DSPs, and media mix modelling.
  • Proven track record of delivering brand growth and campaign ROI in a global or regional role.
  • Proven track record in a highly matrixed organization and dynamic cross-functional collaboration
  • Excellent project management, negotiation, and stakeholder communication skills.

This role can be in the East Coast time Zone 

 

Our Culture

At SharkNinja, we don’t just raise the bar—we push past it every single day.  Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you’ll be right at home.

What We Offer

We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what’s possible. When you join, you’re not just part of a company—you’re part of an outrageously extraordinary community. Together, we won’t just launch products—we’ll disrupt entire markets.  

At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja’s innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA. 

Learn more about us:  
Life At SharkNinja  
Outrageously Extraordinary 

 
SharkNinja's Candidate Privacy Notice can be found here: https://www.sharkninja.com/candidate-privacy-notice/ 

For candidates based in China, please visit: https://sharkninja.com/candidate-privacy-notice/china/

For candidates based in Vietnam, please visit: https://www.sharkninja.com/candidate-privacy-notice/vietnam/

 

We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at accommodations@sharkninja.com

Create a Job Alert

Interested in building your career at SharkNinja? Get future opportunities sent straight to your email.

Apply for this job

*

indicates a required field

Resume/CV

Accepted file types: pdf, doc, docx, txt, rtf

Cover Letter

Accepted file types: pdf, doc, docx, txt, rtf


Select...
Select...
Select...
Select...
Select...
Select...
Select...

U.S. Standard Demographic Questions

SharkNinja, Welcoming Everyone 

 At SharkNinja, we take pride in our uniqueness. Our innovation extends beyond our products to the way we work, embracing diversity as a cornerstone of our success. We recognize that our differences make us stronger, more creative, and better at what we do. Our workforce should reflect the diversity of our customer base, which is why our recruitment commitment is to truly be an exemplary, equal opportunity employer, fostering a welcoming and inclusive workplace. 

We are looking for you as a valued candidate, to help us achieve our commitment by participating in this short questionnaire.  You can choose if you want to complete the questions, if you do your answers will help us to ensure our hiring practices are inclusive, and in return we commit to treating the information you provide with respect by applying technical measures to your response to remove it from your candidate record. 

How will we use the data? 

None of the hiring team will have access to your responses, therefore the information you provide will NOT be used as part of your application process. 

The data will be used to report on our recruitment process and its success in supporting Diversity, Equality, and Inclusion. 

You can review our privacy statement at this link: Candidate Privacy Notice. 

You can exercise your Data Subject Rights at any point during or after our recruitment process. For more information, please visit our Candidate Privacy Notice here 

Select...
Select...
Select...
Select...
Select...
Select...