Copywriter

About SHEIN 

SHEIN is a global online fashion and lifestyle retailer, offering SHEIN branded apparel and products from a global network of vendors, all at affordable prices. Headquartered in Singapore, with more than 15,000 employees operating from offices around the world, SHEIN is committed to making the beauty of fashion accessible to all, promoting its industry-leading, on-demand production methodology, for a smarter, future-ready industry. 

Position Summary 

We’re seeking a full-time Copywriter (official title Copywriter II) for our Los Angeles-based corporate office. Are you a wordsmith extraordinaire, a maestro of metaphor, and a virtuoso of verbiage? Do you possess the uncanny ability to conjure captivating copy, craft catchy slogans, and effortlessly navigate the ever-evolving landscape of social media lingo? If you're ready to put your creative word-wizarding skills to use at the world’s largest online fashion retailer and have your work seen by our 45+ million followers and hundreds of millions of active shoppers in 160+ countries worldwide (yes, you read that right), you're in the right spot. We're looking for a brilliant writer and a digital native who champions inclusivity and self-expression while being obsessed with finding creative and engaging ways of storytelling about fashion, lifestyle, interior, and beauty. The role focuses on brainstorming new brand names, slogans, and descriptions, writing copy across all social media platforms, including TikTok, Instagram, YouTube, and other touchpoints like emails, app pushes, new collabs, campaigns, landing pages, and much more. You'll need to be extremely creative, flexible, collaborative, and open to feedback. Exceptional writing, grammar, and proofreading skills are non-negotiables. The Copywriter will report to the Copywriting Manager and collaborate closely with the in-house copywriting team and global teams to optimize copy to meet marketing objectives.

Job Responsibilities 

• Generate creative brand names, slogans, descriptions, and hashtags based on brand briefs
• Craft compelling and platform-specific copy for social media, emails, app pushes, collections, collabs, landing pages, blogs, video scripts, paid media, briefs, and more
• Communicate effectively with cross-functional teams across the globe
• Swiftly shift between different brand voices and various types of writing depending on brand tone
• Proofread all your copy to ensure it's spotless and error-free
• Conduct research to ensure culturally appropriate copy
• Own and adhere to various style guides, brand books, and guidelines

Job Requirements 

• 3-5+ years of copywriting experience in fashion, beauty, and/or lifestyle (ad agency experience is a plus)
• Exceptionally creative with engaging storytelling skills
• Deadline-driven with impeccable attention to detail
• Communicative self-starter with a collaborative spirit
• Digital native who is well-versed in pop culture
• Ability to work in a dynamic and extremely fast-paced environment
• A deep understanding of social culture, current trends, and events

Benefits and Perks 

• Bonus eligible
• Healthcare (medical, dental, vision, prescription drugs) 
• Health Savings Account with Employer Funding 
• Flexible Spending Accounts (Healthcare and Dependent care) 
• Company-Paid Basic Life/AD&D insurance 
• Company-Paid Short-Term and Long-Term Disability 
• Voluntary Benefit Offerings (Voluntary Life/AD&D, Hospital Indemnity, Critical Illness, and Accident) 
• Employee Assistance Program 
• Business Travel Accident Insurance 
• 401(k) Savings Plan with discretionary company match and access to a financial advisor  
• Vacation, paid holidays, floating holiday and sick days   
• Employee discounts 
• Free weekly catered lunch 
• Dog-friendly office (available at select locations) 
• Free gym access (available at select locations) 
• Free swag giveaways 
• Annual Holiday Party 
• Invitations to pop-ups and other company events 
• Complimentary daily office snacks and beverages

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