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Director, Sales - SkyForce

North America

Overview

Shift4 (NYSE: FOUR) is boldly redefining commerce by simplifying complex payments ecosystems across the world. As the leader in commerce-enabling technology, Shift4 powers billions of transactions annually for hundreds of thousands of businesses in virtually every industry. For more information, visit www.shift4.com.

Summary

The Director of Sales - SkyForce, will be responsible for leading and scaling Shift4’s SkyTab direct inside sales division. This role combines strategic sales leadership with hands-on execution, focusing on merchant acquisition, revenue expansion, and the development of high-performing sales teams.

The ideal candidate is a proven leader with deep payments experience, the ability to design and execute sales operations, and a track record of building and managing sales organizations at scale.

Responsibilities

  • Sales Leadership & Growth
    • Recruit, train, and manage a team of direct sales representatives, ensuring consistent performance against growth objectives.
    • Develop and execute sales strategies to expand market presence and accelerate merchant acquisition.
    • Build scalable processes for prospecting, qualifying, and closing new merchant accounts.
  • Operational Excellence
    • Design and oversee compensation structures, incentive programs, and sales reporting systems.
    • Implement and optimize CRM tools and sales technologies to maximize productivity.
    • Lead integration of sales teams into existing systems and culture.
    • Monitor sales forecasts, pipelines, and performance metrics to ensure accountability and accurate reporting.
  • Customer Engagement
    • Establish and maintain relationships with merchants to ensure a seamless onboarding and go-live process.
    • Partner with internal teams—including Launch, Installations, and Customer Support—to improve outcomes and customer satisfaction.
    • Represent Shift4 at relevant client, partner, and industry conferences.
  • Cross-Functional Collaboration
    • Engage with product, technical, and operations experts to support merchant needs.
    • Coordinate with project and implementation teams to ensure smooth go-lives.
    • Work closely with senior leadership to align sales objectives with broader company growth initiatives.

Qualifications

  • Bachelor’s degree in Business or related field.
  • 10+ years of direct sales leadership experience, preferably in merchant services or payments.
  • Proven ability to manage and scale high-performing sales organizations.
  • Strong understanding of the payments industry, hardware platforms, and deployment logistics.
  • Experience with CRM systems, sales operations, and compensation design.
  • Demonstrated success managing teams through acquisitions and high-growth cycles.
  • Excellent leadership, communication, and organizational skills.
  • Willingness to travel as necessary.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.

 

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