Director, Lifecycle Marketing & Education

ShopMy is a platform used to effortlessly integrate all aspects of creator marketing, from talent discovery to brand collaboration and monitoring. The world’s leading brands have established robust creator marketing programs with us because we enable brands to discover new creators, execute gifting campaigns, provide commissionable codes, and manage communications all in one (beautiful) place.

Additionally, ShopMy has attracted the attention of today’s most popular talent- These creators utilize ShopMy to build digital storefronts from a catalog of millions of products, chat directly with top brands via ShopMy’s mobile app, and generate commissionable links for their audience. To date, ShopMy creators have earned tens of millions in commissions.

ShopMy is committed to finding the strongest candidates who share their passion for delivering exceptional product solutions to elevated brands and creators.

About the role…

The Director of "Lifecycle Marketing and Creator Education" will be responsible for leading ShopMy’s at-scale education efforts with our 70,000+ creator community. This individual will sit within ShopMy’s Creator Experience Business Unit and will own, develop and execute a lifecycle marketing strategy, ensuring we successfully educate our creators from their first interaction with the ShopMy brand, through onboarding, activation and ongoing usage of the ShopMy platform.

The role will include educating creators across various channels on the full extent of ShopMy's offerings, highlighting new features and product launches, bringing awareness to new brand partners and available commission rates, as well as providing thought leadership on how creators can maximize their success on the platform. The ideal candidate is a strategic thinker with a strong grasp of ShopMy's value to creators, knowing how, when, and where to engage for maximum impact. Exceptional organizational, copywriting, and communication skills are essential to deliver compelling messaging that inspires and further activates our creator base.

Roles and responsibilities…

• Develop and lead a comprehensive marketing strategy to engage and educate creators, with a focus on driving GMV expansion through proactive outreach and tailored messaging
• Develop a deep understanding of ShopMy’s creator base and the spaces where they spend their time to ensure ShopMy’s educational material meets our creators where they ‘live’
• Oversee the planning and execution of education-focused marketing initiatives aimed at keeping creators informed of how to maximize their earnings on ShopMy (e.g. frequent newsletters, webinars, push notifications, in-app messaging, website content, videos, tailored messaging to various creator segments)
• Create and maintain a library of on-demand, self-service educational resources, such as guides, tutorials, and best practices to empower creators on the platform
• Manage the creation of all copy and assets for creator communications, ensuring materials are optimized for the target audience
• Continuously monitor the effectiveness of education-focused marketing efforts, using data and feedback to refine strategies and improve engagement and conversion rates
• Collaborate closely with cross-functional teams, including Marketing, Product & Engineering, Creator Insights and Creator Relations & Support, to align marketing and education efforts with broader company objectives and ensure consistency in messaging
• Innovate ways for ShopMy to engage, support, and elevate our creator network.
• Develop a strong understanding of the pain points of our creator base by collaborating with Creator Relations & Support, as well as Creator Insights
• Manage and develop team associates, focusing on their career growth and development

Our non negotiables….

• Proven experience (6+ years) in lifecycle marketing, content strategy, product marketing, or a similar role, ideally within a high-growth technology or digital platform environment.
• Degree in English or other writing-heavy curriculum strongly preferred
• Demonstrated success in driving engagement and revenue growth through strategic communication initiatives
• Exceptional copywriting and storytelling skills, with a strong portfolio showcasing the ability to create compelling content across multiple channels
• Strong organizational skills with the ability to manage multiple projects simultaneously and prioritize effectively
• A strategic thinker with a data-driven mindset, capable of leveraging insights to continuously improve communication efforts
• Exceptional design sensibility with the ability to collaborate effectively with designers and provide direction on visual assets
• Passion for the creator economy and a deep understanding of the challenges and opportunities faced by creators
• Ability to synthesize, coach, and communicate with a diverse set of clients
• Comfort using learning & enablement technology (Canva, Figma, Microsoft Suite, Google Docs, Loom, PopSQL)

ShopMy offers a bundle of benefits on top of being a great place to work. 

Our teammates are provided benefits such as:

• Medical & Dental Coverage at 70%
• Equity in ShopMy
• Flexible PTO
• 14 weeks of parental leave
• Reimbursements up to $200/month to spend on teammate outings
• 401k program (3% automated contribution from ShopMy!)
• ClassPass Membership
• Company retreats
• Opportunity to monetize your influence- all employees build out a ShopMy page!
• Birthday PTO