Head of Field Marketing

About the Role

Sigma Computing is seeking a Head of Field Marketing to lead and scale our global field marketing. This is a high-impact leadership role responsible for the vision, strategy, and execution of regional marketing initiatives that drive demand, accelerate pipeline, and support revenue growth across all sales segments. Reporting to the VP of Marketing, this role is both strategic and hands-on, and plays a critical part in aligning marketing with sales, customer success, and partner teams.

You’ll manage and grow a team of field marketers, own the global field marketing plan, and build innovative, data-driven programs that drive business outcomes. You’ll also represent field marketing in cross-functional planning, bringing a customer-first mindset and a deep understanding of regional nuances, sales cycles, and buyer behavior.

We’re looking for a senior leader with a proven ability to develop field marketing strategies that resonate across enterprise and commercial audiences, and someone who’s passionate about building high-performing teams and scalable programs from the ground up.

What You'll Do

• Own and evolve Sigma’s field marketing strategy across North America and EMEA, primarily the UK, aligning with overall GTM goals and revenue targets.
• Build and lead a high-performing field marketing team; mentor and empower team members to deliver best-in-class execution.
• Partner closely with sales leadership and regional teams to understand territory needs, challenges, and opportunities.
• Drive full-funnel marketing programs that create awareness, accelerate pipeline, and close deals — including regional events, executive programs, ABM campaigns, and partner activations.
• Oversee and optimize the global field marketing budget; report on ROI and key performance indicators to stakeholders and executive leadership.
• Work cross-functionally with demand generation, partner marketing, product marketing, customer marketing, and brand teams to ensure alignment and integration across all initiatives.
• Lead the planning and execution of joint marketing initiatives with key partners and system integrators, including co-branded campaigns, regional summits, and thought leadership events.
• Champion field marketing in QBRs and other key planning cycles, representing the voice of the customer and the field.
• Use data and insights to continuously refine strategy, messaging, and tactics; ensure we’re reaching the right audience with the right message at the right time.

What We're Looking For

• 8+ years of experience in B2B Field Marketing, with at least 3+ years in a leadership or strategic role within a high-growth SaaS environment.
• Demonstrated success building and scaling regional and national marketing programs that influence revenue and pipeline at scale.
• Deep experience aligning field marketing with enterprise and commercial sales teams, and understanding the nuances of direct and partner-led sales motions.
• Exceptional collaboration and communication skills — able to influence at all levels of the organization and manage cross-functional relationships.
• Experience managing teams, budgets, and complex multi-channel programs with strong ROI.
• Highly analytical and strategic thinker who uses data to drive decisions but is not afraid to experiment and take creative risks.
• Strong project management and organizational skills — able to thrive in a fast-paced, agile environment.
• A passion for customer experience, storytelling, and regional engagement.
• Experience with marketing and sales tools (Salesforce, Marketo, Outreach, etc.).

Additional Job details

The base salary for this position is $210k - $250k annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work at Sigma Computing. This role is eligible for stock options, as well as a comprehensive benefits package.

About us:

Sigma is the only cloud analytics and business intelligence tool empowering business teams to break free from the confines of the dashboard, explore data for themselves, and make better, faster decisions. The award-winning software was built to capitalize on the performance power of cloud data warehouses to combine data sources and analyze billions of rows of data instantly via an intuitive, spreadsheet-like interface – no coding required.

Since launching with its unique interface, Sigma Computing has added features such as collaboration tools and embedded analytics capabilities. The most recent product launch included a set of AI tools such as forecasting capabilities, an AI copilot and a notebook interface for users who prefer a code-first environment.

Sigma announced its $200M in Series D financing in May 2024, to continue transforming BI through its innovations in AI infrastructure, data application development, enterprise-wide collaboration, and business user adoption. Spark Capital and Avenir Growth Capital co-led the Series D funding round, with additional participation from a group of past investors including Snowflake Ventures and Sutter Hill Ventures.The Series D funding, raised at a valuation 60% higher than the company’s Series C round three years ago, promises to further accelerate Sigma’s growth.   

Come join us!

Benefits For Our Full-Time Employees:

• Equity
• Generous health benefits
• Flexible time off policy. Take the time off you need!
• Paid bonding time for all new parents
• Traditional and Roth 401k
• Commuter and FSA benefits
• Lunch Program
• Dog friendly office

Sigma Computing is an equal opportunity employer. We are committed to building a smart and strong team regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We look forward to learning how your experience can enable all of us to grow.

Note: We have an in-office work environment in all our offices in SF, NYC, and London.