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Associate Director, Digital Marketing

United States, California, Los Angeles

About Sony Music Entertainment

At Sony Music Entertainment, we fuel the creative journey. We’ve played a pioneering role in music history, from the first-ever music label to the invention of the flat disc record. We’ve nurtured some of music’s most iconic artists and produced some of the most influential recordings of all time.

Today, we work in more than 70 countries, supporting a diverse roster of international superstars, developing and independent artists, and visionary creators. From our position at the intersection of music, entertainment, and technology, we bring imagination and expertise to the newest products and platforms, embrace new business models, employ breakthrough tools, and provide powerful insights that help our artists push creative boundaries and reach new audiences. In everything we do, we’re committed to artistic integrity, transparency, and entrepreneurship.

Sony Music Entertainment is a member of the Sony family of global companies.

The Associate Director, Community Manager leads the strategy and execution of fan engagement across a roster of developing and established artists. This role sits within the Digital Marketing department and reports into the SVP, Head of Digital Marketing. The position balances hands-on execution with team management, overseeing a small group of community specialists responsible for building fandoms, driving social engagement, and developing direct-to-fan relationships through owned channels.

The Community Manager will play a key role in defining how artists show up and communicate across fan communities, while ensuring that every digital touchpoint—Discord, Reddit, TikTok, Instagram, Snapchat, Twitch, and Email/SMS—feels authentic, responsive, and in tune with the artist’s creative world. The core focus is split between building engaged and scalable communities from the ground up and maintaining momentum and deepening relationships through creative, culture-driven activations.

What you'll do:

  • Lead community strategy and execution for a roster of artists, projects, and lifestyles ensuring each has a strong, differentiated fan identity and engagement plan.
  • Manage a small team of community coordinators/contractors and oversee daily activity across Discord, Reddit, TikTok, Instagram, Snapchat, Twitch, and direct-to-fan email/SMS platforms.
  • Conceptualize and execute creative community activations—listening events, challenges, livestream moments, fan incentives, Discord integrations, etc.—that amplify larger marketing campaigns.
  • Coach artists and their teams on best practices for real-time fan engagement, including how to capture and share their own content effectively.
  • Collaborate with artists on identifying and participating in emerging trends, helping translate cultural moments into authentic, on-brand engagement.
  • Help capture and shoot content as needed, while also coordinating production when more complex shoots are required.
  • Partner closely with the Digital Leads to align community plans with overall digital and campaign strategy, ensuring consistent messaging and optimization across all social and streaming platforms.
  • Leverage analytics to report on fan engagement, community health, and growth trends, providing actionable insights to both internal stakeholders and artist teams.
  • Maintain relationships with key social and music platform contacts to stay ahead of evolving tools, fan engagement formats, and early access opportunities.

Who you are:

  • 3–5 years of experience in community management, social strategy, or fan engagement (label, management, or entertainment brand experience preferred).
  • Deep understanding of online fan culture and the communities that shape artist narratives—from Discord servers and subreddits to TikTok fan accounts and Twitch streams.
  • Comfortable both managing others and jumping in hands-on to post, moderate, and create when needed.
  • Proven experience conceptualizing and executing campaigns that mobilize fans, encourage UGC, and build loyalty beyond social metrics.
  • Adept at translating artist voice into authentic community dialogue.
  • Familiar with influencer and seeding campaigns, including coordinating outreach and managing community-based amplification.
  • Skilled in digital tools including Sprout, Discord management platforms, Linktree/Campsite, analytics dashboards, and email/SMS platforms.
  • Strong creative eye and familiarity with content production (shooting, editing, and coordinating).
  • Collaborative, inclusive, and passionate about music culture and the evolving ways fans connect to artists.
  • Based in or willing to relocate to the Los Angeles metro area.
 

What we give you:

  • You join an inclusive, collaborative and global community where you have the opportunity to channel your passion every day  
  • A modern office environment designed to foster productivity, creativity, and teamwork empowering you to bring your best 
  • An attractive and comprehensive benefits package including medical, dental, vision, life & disability coverage, and 401K + employer matching 
  • Voluntary benefits like company-paid identity theft protection and resources for pets, mental health and meditation resources, industry-leading fertility coverage, fully paid leave for childbirth or bonding, fully paid leave for caregivers, programs for loved ones with developmental disabilities and neurodiversity, subsidized back-up child and elder care, and reimbursement for adoption, surrogacy, tuition, and student loans 
  • Investment in your professional growth and development enabling you to thrive in our vibrant community.  
  • The space to accelerate progress, positively disrupt, and create what happens next  
  • Time off for a winter recess

Sony Music is committed to providing equal employment opportunity for all persons regardless of age, disability, national origin, race, color, religion, sex, sexual orientation, gender, gender identity or expression, pregnancy, veteran or military status, marital and civil partnership/union status, alienage or citizenship status, creed, genetic information or any other status protected by applicable federal, state, or local law.

California based applicants have certain rights under California law. Please see our California Recruitment Privacy Policy for more details.

The anticipated annual base salary does not include any other compensation components or other benefits that an individual may be eligible for.  The actual base salary offered depends on a variety of factors, which may include as applicable, the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job.

California Pay Range

$90,000 - $110,000 USD

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