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Creative Director, Copywriting (NYC)

New York, NY

About This Role

Strava is the leading social platform for athletes and the largest sports community in the world, with over 125 million athletes in 195 countries. If you sweat, you’re an athlete – and Strava’s mobile apps and website connect millions of active people every day.

We’re hiring a Creative Director of Copywriting to lead within our Design organization and shape the voice that fuels our global brand. In this role, you’ll elevate how we inspire and engage millions of active people worldwide. With 12+ years of creative direction, strategy and copywriting expertise, you’ll guide Strava’s next phase of hypergrowth, ensuring our brand’s voice is not only authentic – but irresistible. 

Strava’s mission is simple: to empower people to live their best active lives. You’ll be at the helm of a talented team of copywriters to bring that mission to life for active people everywhere.

This is a role based in New York City, where you’ll get to collaborate in person with talented creatives and marketers, alongside remote staff. Candidates must be located or willing to relocate to NYC.

For more information on compensation and benefits, please click here.

Key Responsibilities:

  • Lead and inspire cross-functional teams to foster a culture of creativity, collaboration and bold ideas.

  • Drive Strava's brand awareness through standout brand marketing campaigns and innovative product experiences that turn heads.

  • Champion and evolve Strava’s brand voice, making sure it hits the mark across every platform and touchpoint. 

  • Co-author and shape Strava’s global brand narrative, ensuring it’s as dynamic and energetic as our community.

  • Develop and manage a team of senior and mid-level copywriters, sharpening their skills and pushing them to deliver the best work of their careers.

  • Collaborate with cross-functional teams to align our brand voice across all touchpoints.

  • Report directly to the Executive Creative Director (based in NYC).

You're passionate about this opportunity because you will:

  • Be the driving force behind Strava’s brand voice, shaping how we sound to millions of active people worldwide.

  • Lead a dedicated team of 5 copywriters across brand marketing and content design/UX writing.

  • Push creative boundaries with daring ideas that take Strava to places we’ve never been.

  • Strategize with cross-functional teams and leaders to ensure our brand voice stays sharp, consistently and undeniably Strava.

  • Lead by example, crafting copy that resonates with passion, authenticity and swagger.

  • Thrive in a dynamic and highly collaborative environment where creativity moves as fast as our athletes.

You will be successful here by:

  • Being an encouraging leader, elevating both the team and the craft through clear, decisive communication and sharp, strategic insights.

  • Collaborating closely with senior leadership to drive high-visibility, high-impact projects that push Strava forward.

  • Showcasing deep experience in brand marketing, growth marketing and content design.

  • Maintaining a strong and consistent writing process across various media channels.

  • Being adaptable, dependable and highly organized with outstanding communication skills.

  • Sharing our passion for Strava's mission and always putting the user first in everything you create.

Things to know before you apply:

  • We’ve built an in-house creative studio model, where a growth mindset fuels creativity. Most of our creative and production work is done in house.

  • Highlight your leadership skills by showcasing specific projects – break down the brief, your role, the team size and the project’s impact.

  • You know how to develop talent through thoughtful career development plans. 

  • You’ll be accountable for all things copy and tone of voice across Strava’s touchpoints, including email, social, growth, product, and brand.

  • You’ll be part of the opening and growth of Strava’s New York City office.

Qualifications

  • 12+ years of creative direction experience with a strong foundation in copywriting and leading high-performing creative teams.

  • Proven leadership experience with at least 5+ years in a management role.

  • 5+ years of experience mentoring and managing copywriters at various levels, helping them grow and thrive.

  • Excellent storytelling and written communication skills across all platforms.

  • A strong portfolio with relevant case studies.

  • Critical experience in digital agencies or strong in-house brand backgrounds.

  • Bachelor’s degree in English, Advertising, Marketing, Communications, or a related field; MBA or equivalent experience preferred.




About Strava

Strava is Swedish for “strive,” which epitomizes who we are and what we do. We’re a passionate and committed team, unified by our mission to connect athletes to what motivates them and help them find their personal best. With billions of activity uploads from all over the world, we have a humbling and adventurous vision: to be the record of the world’s athletic activities and the technology that makes every effort count.

Strava builds software that makes the best part of our athletes’ days even better. Just as we’re deeply committed to unlocking their potential, we’re dedicated to providing a world-class, inclusive workplace where our employees can grow and thrive, too. We’re backed by Sequoia Capital, TCV, Madrone Partners and Jackson Square Ventures, and we’re expanding in order to exceed the needs of our growing community of global athletes. Our culture reflects our community. We are continuously striving to hire and engage diverse teammates from all backgrounds, experiences and perspectives because we know we are a stronger team together.

Despite challenges in the world around us, we are continuing to grow camaraderie and positivity within our culture, and we are unified in our commitment to becoming an antiracist company. We are differentiated by our truly people-first approach, our compassionate leadership, and our belief that we can bring joy and inspiration to athletes’ lives — now more than ever. All to say, it’s a great time to join Strava!

Strava is an equal opportunity employer. In keeping with the values of Strava, we make all employment decisions including hiring, evaluation, termination, promotional and training opportunities, without regard to race, religion, color, sex, age, national origin, ancestry, sexual orientation, physical handicap, mental disability, medical condition, disability, gender or identity or expression, pregnancy or pregnancy-related condition, marital status, height and/or weight.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

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