Back to jobs

Creative Director, Copywriting (NYC)

New York, NY

About This Role

Strava is the leading social platform for athletes and the largest sports community in the world, with over 125 million athletes in 195 countries. If you sweat, you’re an athlete – and Strava’s mobile apps and website connect millions of active people every day.

We’re hiring a Creative Director of Copywriting to lead within our Design organization and shape the voice that fuels our global brand. In this role, you’ll elevate how we inspire and engage millions of active people worldwide. With 12+ years of creative direction, strategy and copywriting expertise, you’ll guide Strava’s next phase of hypergrowth, ensuring our brand’s voice is not only authentic – but irresistible. 

Strava’s mission is simple: to empower people to live their best active lives. You’ll be at the helm of a talented team of copywriters to bring that mission to life for active people everywhere.

This is a role based in New York City, where you’ll get to collaborate in person 3x per week with talented creatives and marketers, alongside remote staff. Candidates must be located or willing to relocate to NYC.

For more information on compensation and benefits, please click here.

Key Responsibilities:

  • Lead and inspire cross-functional teams to foster a culture of creativity, collaboration and bold ideas.

  • Drive Strava's brand awareness through standout brand marketing campaigns and innovative product experiences that turn heads.

  • Champion and evolve Strava’s brand voice, making sure it hits the mark across every platform and touchpoint. 

  • Co-author and shape Strava’s global brand narrative, ensuring it’s as dynamic and energetic as our community.

  • Develop and manage a team of senior and mid-level copywriters, sharpening their skills and pushing them to deliver the best work of their careers.

  • Collaborate with cross-functional teams to align our brand voice across all touchpoints.

  • Report directly to the Executive Creative Director (based in NYC).

You're passionate about this opportunity because you will:

  • Be the driving force behind Strava’s brand voice, shaping how we sound to millions of active people worldwide.

  • Lead a dedicated team of 5 copywriters across brand marketing and content design/UX writing.

  • Push creative boundaries with daring ideas that take Strava to places we’ve never been.

  • Strategize with cross-functional teams and leaders to ensure our brand voice stays sharp, consistently and undeniably Strava.

  • Lead by example, crafting copy that resonates with passion, authenticity and swagger.

  • Thrive in a dynamic and highly collaborative environment where creativity moves as fast as our athletes.

You will be successful here by:

  • Being an encouraging leader, elevating both the team and the craft through clear, decisive communication and sharp, strategic insights.

  • Collaborating closely with senior leadership to drive high-visibility, high-impact projects that push Strava forward.

  • Showcasing deep experience in brand marketing, growth marketing and content design.

  • Maintaining a strong and consistent writing process across various media channels.

  • Being adaptable, dependable and highly organized with outstanding communication skills.

  • Sharing our passion for Strava's mission and always putting the user first in everything you create.

Things to know before you apply:

  • We’ve built an in-house creative studio model, where a growth mindset fuels creativity. Most of our creative and production work is done in house.

  • Highlight your leadership skills by showcasing specific projects – break down the brief, your role, the team size and the project’s impact.

  • You know how to develop talent through thoughtful career development plans. 

  • You’ll be accountable for all things copy and tone of voice across Strava’s touchpoints, including email, social, growth, product, and brand.

  • You’ll be part of the opening and growth of Strava’s New York City office.

Qualifications

  • 12+ years of creative direction experience with a strong foundation in copywriting and leading high-performing creative teams.

  • Proven leadership experience with at least 5+ years in a management role.

  • 5+ years of experience mentoring and managing copywriters at various levels, helping them grow and thrive.

  • Excellent storytelling and written communication skills across all platforms.

  • A strong portfolio with relevant case studies.

  • Critical experience in digital agencies or strong in-house brand backgrounds.

  • Bachelor’s degree in English, Advertising, Marketing, Communications, or a related field; MBA or equivalent experience preferred.




About Strava

Strava is Swedish for “strive,” which epitomizes who we are and what we do. We’re a passionate and committed team, unified by our mission to connect athletes to what motivates them and help them find their personal best. With billions of activity uploads from all over the world, we have a humbling and adventurous vision: to be the record of the world’s athletic activities and the technology that makes every effort count.

Strava builds software that makes the best part of our athletes’ days even better. Just as we’re deeply committed to unlocking their potential, we’re dedicated to providing a world-class, inclusive workplace where our employees can grow and thrive, too. We’re backed by Sequoia Capital, TCV, Madrone Partners and Jackson Square Ventures, and we’re expanding in order to exceed the needs of our growing community of global athletes. Our culture reflects our community. We are continuously striving to hire and engage diverse teammates from all backgrounds, experiences and perspectives because we know we are a stronger team together.

Despite challenges in the world around us, we are continuing to grow camaraderie and positivity within our culture, and we are unified in our commitment to becoming an antiracist company. We are differentiated by our truly people-first approach, our compassionate leadership, and our belief that we can bring joy and inspiration to athletes’ lives — now more than ever. All to say, it’s a great time to join Strava!

Strava is an equal opportunity employer. In keeping with the values of Strava, we make all employment decisions including hiring, evaluation, termination, promotional and training opportunities, without regard to race, religion, color, sex, age, national origin, ancestry, sexual orientation, physical handicap, mental disability, medical condition, disability, gender or identity or expression, pregnancy or pregnancy-related condition, marital status, height and/or weight.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

California Consumer Protection Act Applicant Notice

 

Apply for this job

*

indicates a required field

Resume/CV*

Accepted file types: pdf, doc, docx, txt, rtf

Cover Letter*

Accepted file types: pdf, doc, docx, txt, rtf


Select...
Select...
Select...
Select...
Select...

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in Strava’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Select...
Select...
Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Select...

Voluntary Self-Identification of Disability

Form CC-305
Page 1 of 1
OMB Control Number 1250-0005
Expires 04/30/2026

Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

  • Alcohol or other substance use disorder (not currently using drugs illegally)
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
  • Blind or low vision
  • Cancer (past or present)
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or serious difficulty hearing
  • Diabetes
  • Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
  • Epilepsy or other seizure disorder
  • Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
  • Intellectual or developmental disability
  • Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
  • Missing limbs or partially missing limbs
  • Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
  • Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
  • Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
  • Partial or complete paralysis (any cause)
  • Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
  • Short stature (dwarfism)
  • Traumatic brain injury
Select...

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.