CRM Marketing Manager - Admin Services

ABOUT TIDE

At Tide we help SMEs save time (and money) in the running of their businesses by not only offering business accounts and related banking services, but also a comprehensive set of highly usable and connected administrative solutions from invoicing to accounting.

Tide is transforming the small business banking market with over 1.6 million members globally across the UK, India, Germany and France. Using advanced technology, all solutions are designed with SMEs in mind. With quick onboarding, low fees and innovative features, we thrive on making data-driven decisions to help SMEs save both time and money.

Tide facts:

• Tide is available for UK, Indian, German and French SMEs
• Over 1.6 million members: 800,000 UK and 800,000 in India and growing rapidly
• Over $200 million raised in funding
• Over 2500 Tideans globally - we’re diversity champions!
• We have offices in Central London, with a member support and technology centre in Sofia, Bulgaria, technology centres in Serbia, Romania, Lithuania and Hyderabad and offices in Gurugram and New Delhi, India

ABOUT THE ROLE

This role sits within Tide’s Admin Services CRM team, where you’ll join a group of passionate marketers focused on driving engagement and growth across core payment products like transfers, international payments, and direct debits. Our mission is to help members move money quickly, securely, and cost-effectively- freeing them up to focus on running their business.

WHAT WE'RE LOOKING FOR

A detail oriented, commercially focused individual with a strong background in CRM, particularly in subscription-based tech businesses. A track record of implementing successful CRM strategies that have positively impacted customer acquisition, retention and lifetime value. You’ll be equally at home with CRM automation platforms, analysing results and presenting to immediate stakeholders to explain the story of performance to the business. You should have extensive experience with CRM tools, marketing automation platforms, data segmentation and a strong understanding of data analytics and reporting.

AS A CRM MANAGER YOU"LL BE

• Responsible for the planning and execution of CRM strategies for subscription products, driving product adoption and retention and aligning to the overall business objectives and commercial targets.
• Monitor, report and present on campaign delivery and KPIs to Tide senior management and wider stakeholders. 
• Collaborate with team members, ensuring a high level of expertise and sharing efficiency within the CRM function to optimise processes across the team.
• Utilise advanced data targeting to refine member segments and personalise communication strategies.
• Used strategic data-led insights to implement advanced targeting techniques to optimise campaign effectiveness and increase customer lifetime value.
• Working collaboratively with wider teams to create predictive modelling and analytics to anticipate customer behaviour and proactively address customer pain points. 
• Collaborate closely with marketing, sales, and product teams to align CRM initiatives with overall business goals.
• Drive cross-functional initiatives to enhance the overall customer experience and optimise subscription revenue.
• Develop and oversee customer advocacy to promote member retention and brand advocacy.

WHAT MAKES YOU A GREAT FIT

• 3+ years of experience in CRM, with a focus on subscription-based businesses.
• You love data, and are comfortable spotting trends and have an ability to dig deeper, to analyse and report on overall area performance against multiple KPIs
• Experience with CRM analytics, predictive modelling, and segmentation techniques.
• In-depth knowledge of CRM automation software and surrounding personalisation technologies.
• Proactive ability to work cross functionally with wider teams to influence day to day decision making accordingly while maintaining excellent working relationships
• Strong project management and strategic thinking skills to handle multiple projects and adapt to changing priorities
• Experience building multi-channel journeys across (Email, In-app, Push, sms)
• You have A/B and MVT testing experience
• Excellent spoken and written English skills
• Excellent communication and stakeholder management skills.
• Self-motivated and able to work independently to meet deadlines with a results-driven implementation style
• Intellectually curious, passionate and always looking for new opportunities
• Ability to use industry tools like Iterable, Salesforce, GSuite, Jira, Looker or similar 
• Passion for problem-solving and finding solutions to difficult situations

WHAT YOU"LL GET IN RETURN

Make work, work for you! We are embracing new ways of working and support flexible working arrangements. With our Working Out of Office (WOO) policy our colleagues can work remotely from home or anywhere in their assigned Indian state. Additionally, you can work from a different country or Indian state for 90 days of the year. Plus, you’ll get:

• 27 days paid annual leave
• 3 paid days off for volunteering or L&D activities
• Extended maternity and paternity leave covered by the company
• Additional health insurance
• Mental wellbeing platform
• Snacks, light food, drinks in the office
• WFH equipment allowance
• Flexible working from home
• Sabbatical Leave

TIDEAN WAYS OF WORKING

At Tide, we champion a flexible workplace model that supports both in-person and remote work to cater to the specific needs of our different teams. 

While remote work is supported, we believe in the power of face-to-face interactions to foster team spirit and collaboration. Our offices are designed as hubs for innovation and team-building, where we encourage regular in-person gatherings to foster a strong sense of community.

TIDE IS A PLACE FOR EVERYONE

At Tide, we believe that we can only succeed if we let our differences enrich our culture. Our Tideans come from a variety of backgrounds and experience levels. We consider everyone irrespective of their ethnicity, religion, sexual orientation, gender identity, family or parental status, national origin, veteran, neurodiversity or differently-abled status. We celebrate diversity in our workforce as a cornerstone of our success. Our commitment to a broad spectrum of ideas and backgrounds is what enables us to build products that resonate with our members’ diverse needs and lives. 

We are One Team and foster a transparent and inclusive environment, where everyone’s voice is heard.

At Tide, we thrive on diversity, embracing various backgrounds and experiences. We welcome all individuals regardless of ethnicity, religion, sexual orientation, gender identity, or disability. Our inclusive culture is key to our success, helping us build products that meet our members' diverse needs. We are One Team, committed to transparency and ensuring everyone’s voice is heard.

• Tide does not charge any fees at any stage of the recruitment process.
• All official Tide job opportunities are listed exclusively on our Careers Page and applications should be submitted through this channel.
• Communication from Tide will only come from an official @tide.co email address.
• Tide does not work with agencies or recruiters without prior formal engagement, and we do not authorize third parties to make job offers on our behalf.

If you are contacted by anyone misrepresenting Tide or requesting payment, please treat it as fraudulent and report it to us immediately at talent@tide.co
Your safety and trust are important to us, and we are committed to ensuring a fair and transparent recruitment process.

Tide leverages AI to enhance our hiring experience. You can read more about how we use AI in our recruitment process in our AI Policy.

Your personal data will be processed by Tide for recruitment purposes and in accordance with Tide's Recruitment Privacy Notice.