Social Media Specialist

Role advert will close on the 28th May 

🌏 Mission: At Too Good To Go, we have an ambitious mission: to inspire and empower everyone to fight food waste together. 40% of all food produced is wasted. This has a huge impact on our planet -10% of GHG emissions to be exact. 

💻 Product: Our solutions tackle food surplus holistically. Our B2C marketplace app connects businesses that have unsold, surplus food, with consumers who can buy it at ½ of the price. We also launched an AI-powered surplus food management solution to help retailers combat food waste.

📈 Scale: We’re growing fast: Our community of 113 million registered users and 179.000 active partners across 19 countries, have together already saved 419+ million meals from going to waste - avoiding over 1.1 Million tonnes of CO2e! Our partners in North America include Tim Hortons, METRO and Whole Foods Market.

⭐️ Impact: We are a certified B Corp social impact company. Too Good To Go was named in FastCompany list of the World's Most Innovative Companies and World Changing Ideas. We are also TIME’s 100 Most Influential Companies. Most recently, we won Apple’s Cultural Impact Winner.

We’re looking for an exceptional Social Media Specialist for North America to join the integrated Marketing team at Too Good To Go! 

Your mission:

As a Social Media Specialist you will be part of our international, collaborative, multidisciplinary Marketing community, focusing on the North American market. You will be responsible for leading the day-to-day execution across organic social, content creation, community management and brand ambassador engagement. We are looking for a digital native who understands the power of storytelling, thrives on insights, and builds authentic connections between brands and communities.

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Your Role: 

Reporting to the B2C Marketing Lead, North America, you will:

Social Media Management 

• Own the North American social media calendar: plan, write copy, and publish local posts across platforms
• Localize global content and campaigns for US and Canadian audiences

Community Engagement & Social Listening

• Manage DMs, post and ad comments (IG & FB), ensuring timely and authentic brand interaction
• Monitor and report on online conversations (FB Groups, Reddit, UGC, trends)

Content Creation & Campaign Support

• Develop short-form content (copy, visuals, and basic video edits) for social campaigns, co-branded activations, and local moments
• Support paid UA campaigns with local creative (shoot/edit as needed)

Ambassador Program & Influencer Management

• Launch and manage a North American brand ambassador program
• Source and coordinate creators and brand users aligned with our values
• Track impact and integrate high-performing UGC into content strategy

Data analysis and reporting

• Monitor and analyze social media metrics to evaluate campaign and content performance, identify trends, and deliver actionable insights in weekly and monthly reports to key stakeholders. 

Local Adaptation & Market Relevance 

• Translate and transcreate social, marketing and CRM assets from EN to FR (Canada)
• Support localization of various global and regional assets, as required 

What you will bring (Requirements): 

• Hands-on experience managing social media and/or digital marketing (brand or agency)
• Experience with managing influencer campaigns and outreach in North America
• Bilingual fluency in English and French (written and spoken – required)
• Strong writing and storytelling skills, with social-first creative mindset
• Familiarity with social platforms (IG, FB, TikTok, YouTube), scheduling, basic content editing and reporting tools. 
• A passion for building authentic, two-way relations between brands and people 
• Data-driven mindset and experience with reporting and insights
• Excellent project management and cross-functional collaboration

• A desire to help make a positive impact on our planet and society

Our Values:

• We Win Together
• We Raise the Bar
• We Keep It Simple
• We Build A Legacy
• We Care

What we offer:

The Salary band for this role is 55k-60k CAD per annum

• A rare opportunity to work in a social impact company (and a certified B Corporation!) where you can see real and tangible impact in your role.
• Working alongside an international community of users, partners, and 1,400+ colleagues across 19 countries that are on the same important mission.
• Personal and professional development opportunities in a fast-paced scale-up environment.
• An inclusive company culture where you can bring your authentic self to work

How to apply:

• We take recruitment very seriously, so please carefully read everything we have written above. Please also check our website and international media in order to get a good overview of Too Good To Go.
• Please note that we only accept applications coming through our platform. No CV or Cover Letter will be accepted by email or Linkedin direct messaging.

A Movement for Everyone
We want to inspire and empower everyone to fight food waste together. With that mission, it’s only natural that we want to build a diverse and inclusive team of highly capable individuals who are passionate about doing things in a better way. We strongly believe we all excel and are more creative when we’re allowed to be ourselves, and we’re committed to a culture where all of us belong.
We are an equal opportunity employer and all employment is decided on the basis of qualifications, merit and business need. If you need reasonable accommodation at any point in the application or interview process, please let us know.