Associate Director of Retention

Imagine if there was something we could all change today that would reduce global warming by 10%. That’s how much food waste contributes to the climate crisis, and yet we continue to waste over 40% of all the food produced in the world

Our app connects consumers to surplus food from local restaurants and grocery stores, such as pastries, fresh produce, sushi and more, which would otherwise be thrown away to make room for the next batch of goods. Founded in 2016, we’ve saved over 497 million meals across 20 countries. We’re proud of what we’ve achieved so far and we’re just getting started.

We’re looking for an multinationally experienced and exceptional Associate Director of Retention to lead the Global Retention Marketing Team at Too Good To Go.

Your mission:

As our Associate Director of Retention, you will own the global lifecycle marketing vision and strategy, driving user activation, engagement, retention, and reactivation across all segments and geographies. You’ll set the strategic direction for how we connect with users throughout their journey, ensuring that lifecycle marketing is a growth engine for the business.

This role is both highly strategic and deeply cross-functional. You’ll partner with product, data, operations and other marketing teams to create seamless and personalised experiences, while leading a high-performing team to execute with excellence. You’ll be expected to bring commercial acumen, data-led decision making, and creative leadership to scale our marketing retention efforts globally.

Responsibilities include:

• Evolve our global marketing retention strategy and infrastructure across B2C and B2B in order to maximise customer and supplier LTV.
• Own segmentation and personalisation strategies, ensuring global frameworks are scalable while flexible enough to adapt to local markets.
• Lead, inspire, and grow the marketing retention team, currently including five lifecycle managers and one CRM campaign manager across both B2C and B2B
• Translate company and marketing OKRs into clear quarterly project roadmaps with measurable goals and direct contribution to performance KPIs.
• Establish a strong test-and-learn culture, driving structured experimentation to continuously optimise lifecycle journeys and adhoc campaigns across both B2C and B2B.
• Partner with the Product and Data teams to ensure our martech and data infrastructure enables best-in-class personalisation and targeting.
• Champion CRM as a growth lever, ensuring lifecycle strategies are tied directly to commercial outcomes.
• Optimise global CRM adhoc campaign execution processes, balancing scalable global frameworks with market-level needs.
• Develop and maintain CRM playbooks and best practices, ensuring consistency and scalability of lifecycle initiatives.
• Review and continuously optimise retention measurement infrastructure, working closely with the data team to ensure tracking and analytics are robust, scalable, and aligned with strategic goals across both B2C and B2B.
• Act as the voice of retention marketing at the leadership level, influencing business strategy with data-driven insights and advocating for the customer across teams.

Requirements:

• Fantastic proven track record in retention, lifecycle marketing or CRM. Preferably in a global or multi-market environment.
• Proven experience leading full-funnel CRM/ retention function.
• Relentlessly driven by data, thrives on dissecting performance metrics, spotting patterns and turning insights into experimentation hypotheses.
• Strong leadership experience, including managing multiple team members across different focus areas (e.g. lifecycle and campaign, B2C and B2C).
• Proven ability to design and scale segmentation-led lifecycle strategies that drive measurable outcomes.
• Excellent understanding of behavioral triggers, user journey design, and audience segmentation for targeting and personalisation.
• Highly collaborative mindset with experience working cross-functionally with product, data and operation teams.
• Skilled at balancing long-term strategy with short-term project delivery.
• Strong project manager with an ability to move quickly without dropping quality.
• Experience with Braze, Iterable, Clevertap, Salesforce or similar CRM platforms.
• Bonus: Experience from a similar role in a scale-up business environment.

Our values

• We win together: Food waste is a big beast to fight. We believe in a #oneteam.
• We raise the bar: We always push for more. We work smart, smash barriers and elevate one another.
• We keep it simple: Our ambitions are bold but our solutions are simple.
• We build a legacy: We’re proud of the change we’re driving. 
• We care: We always look out for each other. Caring is also about the way we do business. We do the right thing.

What we have to offer 

• A rare opportunity to work in a social impact company (and certified B Corporation!) where you can see real and tangible impact in your role.
• Working alongside an international community of users, partners and 1,500+ colleagues across 20 countries that are on the same important mission.
• Personal and professional development opportunities in a fast-paced scale-up environment.
• An inclusive company culture where you can bring your authentic self to work
• A strong, values-driven team culture where we celebrate successes and socialise with colleagues that care.

Benefits

• WORK FLEXIBLY: 
• Enjoy hybrid working from our great offices, at home or abroad.
• Extra parental leave and days off beyond local legislation and the option to take an extra week of unpaid leave
• Health insurance and pension plans (subject to country of employment).
• Additional days off for significant life events

• CELEBRATE & SOCIALISE
• Regular social events like summer and winter parties.
• Coffee, snacks and fully-equipped kitchens.
• Get to know our community with a monthly free Surprise Bag
• Paid volunteer time through our Shareback volunteering programme
• Women in the Workplace, P.R.I.D.E., People of Colour and Functionally Diverse Employee Resource Groups 

How to apply

• We take recruitment very seriously, so please carefully read everything we have written above. Please also check our website and international media in order to get a good overview of Too Good To Go.
• Submit your CV and Cover letter in English.
• Please note that we only accept applications coming through our platform. No CV or Cover Letter will be accepted by email or LinkedIn direct messaging.

#LI-LO1

#LI-Hybrid

A Movement for Everyone
We want to inspire and empower everyone to fight food waste together. With that mission, it’s only natural that we want to build a diverse and inclusive team of highly capable individuals who are passionate about doing things in a better way. We strongly believe we all excel and are more creative when we’re allowed to be ourselves, and we’re committed to a culture where all of us belong.
We are an equal opportunity employer and all employment is decided on the basis of qualifications, merit and business need. If you need reasonable accommodation at any point in the application or interview process, please let us know.