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Marketing Specialist, Chinese Market

Fremont, California, United States

About Weee!

Weee! is the largest and fastest-growing ethnic e-grocer in the United States, operating in one of the largest underserved categories in retail with affordable access to exciting ethnic food. By partnering with local suppliers, redesigning the value chain and leveraging social buying, Weee! is reshaping the grocery business entirely. You can read more about us on Business Insider, Reuters and TechCrunch.

Weee! is headquartered in Fremont, CA, and is currently available coast to coast with exceptional growth (5x YoY) across geographies, categories and ethnicities. We have raised $800M+ in funding to date from leading investors including Softbank Vision Funds, DST, Blackstone, Tiger Global, Lightspeed Ventures, Goodwater Capital, XVC and iFly. The opportunity now is to join a rocketship as we prepare for the next stage of growth, and an eventual public listing.

This role is onsite 5 days a week in Fremont, CA 

Job Duties:
 Create and curate engaging, high-quality content for social media platforms, including
but not limited to Xiaohongshu, Instagram, Facebook, WeChat, and Weibo.
 Monitor and respond to comments, messages, and mentions across social media
platforms.
 Familiar with handling and addressing negative feedback or crises on social media
promptly and professionally.
 Help build and maintain relationships with influencers as well as identifying relevant
influencers for brand partnerships.
 Help ideate influencer campaigns to support product launches and key moments
throughout the year. Work with Influencer Agency to bring to life.
 Plan, execute, and optimize paid social media advertising campaigns on platforms like
Xiaohongshu, Weibo, Facebook, Instagram, TikTok
 Work closely with the merchandising team to develop engaging content and creative
assets that resonate with the target audience.
Job Requirements: Job entails working with and requires bachelor’s degree in communication,
Marketing or relevant with Candidate must have 1-year professional experience in:
1. Paid Ads & Performance Marketing
2. SEO & Organic Growth
3. Influencer Marketing & Partnerships
4. Social Media Growth
5. Data Analysis & Optimization
6. Project & Team Management
Employers will accept any suitable combination of education, training, or experience. Employer
will accept a bachelor’s degree (or foreign equivalent) in one of the requisite fields followed by 1
years of experience in the position Marketing Specialist or related

Work Time: M-F; 9:00 am to 6:00 pm. 40 hrs./week.

Benefits

  • Comprehensive health insurance package, including medical, dental, and vision.  PPO/HMO packages
  • 401k, 4% company match
  • Equity and Bonus 
  • Vacation, sick and holiday time off
  • Monthly mobile stipend
  • Monthly Weee! Points credits

Compensation Range

  • The US base salary range for this full-time position is $68,640
  • This role may be eligible to discretionary bonus, incentives and benefits 
  • Our salary ranges are determined by role, level, and location

The range displayed on each job posting reflects the minimum and maximum base salary for new hires for the position across all US locations. Within the range, individual pay is determined by multiple factors like job-related skills, experience and work locations. Your recruiter can share more about the specific salary range during the hiring process.

Please note that the compensation details listed in US role postings reflect the base salary only, and do not include any variable compensation elements.

Weee! is an equal opportunity employer welcoming all qualified applicants regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status or any other basis prohibited by law.  Discrimination or harassment of any kind is not tolerated at Weee!. If you need to inquire about an accommodation or need assistance with completing the application, please email us at applicantaccommodation@sayweee.com.

For more jobs and to find out more about Weee!, visit our career page: https://about.sayweee.com/careers

Softbank Vision Funds

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