Data Scientist - GenAI

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients, and communities.

Working at WPP means being part of a global network of more than 100,000 talented people dedicated to doing extraordinary work for our clients. We operate in over 100 countries, with corporate headquarters in New York, London and Singapore.

WPP is a world leader in marketing services, with deep AI, data and technology capabilities, global presence and unrivalled creative talent. Our clients include many of the biggest companies and advertisers in the world, including approximately 300 of the Fortune Global 500.

Our people are the key to our success. We're committed to fostering a culture of creativity, belonging and continuous learning, attracting and developing the brightest talent, and providing exciting career opportunities that help our people grow. 

Visit our LinkedIn page to see what we're up to!

Why we're hiring:

WPP is at the forefront of the marketing and advertising industry's largest transformation. Our Global CIO is leading a significant evolution of our Enterprise Technology capabilities, bringing together over 2,500 technology professionals into an integrated global team. This team will play a crucial role in enabling the ongoing transformation of our agencies and functions.

We are seeking a Data Scientist to join our Advanced Analytics team, with a strong focus in the application of Generative AI and Large Language Models (LLMs). You will play a crucial role in designing, developing, and implementing Machine Learning models as well as Generative AI solutions. You will work closely with corporate stakeholders as well as with Data Engineers and Data Analysts to ensure our AI applications are robust, scalable, and impactful. The Advanced Analytics team seats under the Head office Data team based in London, which oversights corporate business data. This position will be based in our Madrid office, but you will collaborate with our global team on a daily basis.

What you'll be doing:

• Developing GenAI & Machine Learning solutions to solve complex business problems.
• Testing new state-of-the-art models for multiple use cases (summarisation, classification, chatbots…). Research new methods and techniques in AI/ML to improve processes and methodologies.
• Evaluating, fine-tuning, and optimizing existing LLM solutions and improve the output quality with more efficient methods.
• Assessing models’ performance in production and report on development status, identify risk areas, and support the wider EDG team in identifying cost-efficient solutions leveraging GenAI models.
• Performing statistical analysis on existing and new datasets to help SME stakeholders identify areas for improvement.
• Presenting technical solutions and findings to non-technical stakeholders successfully.

What you'll need:

• Experience building GenAI solutions with LLMs and familiarity with both open source and Proprietary LLMs.
• Advanced LLMs knowledge including prompt engineering, model optimization, and building knowledge databases.
• Experience with common Machine Learning frameworks and methods and developing business-oriented data solutions (e.g., data mining, process optimisation, predictive modelling).
• NLP models and techniques.
• Experience working on the data lifecycle of multidisciplinary projects: from dataset creation and EDA to building production-ready pipelines for AI/ML projects.
• Previous experience with Databricks for developing and managing machine learning workflows.

Who you are:

You're open: We are inclusive and collaborative; we encourage the free exchange of ideas; we respect and celebrate diverse views. We are open-minded: to new ideas, new partnerships, new ways of working.

You're optimistic: We believe in the power of creativity, technology and talent to create brighter futures or our people, our clients and our communities. We approach all that we do with conviction: to try the new and to seek the unexpected.

You're extraordinary: we are stronger together: through collaboration we achieve the amazing. We are creative leaders and pioneers of our industry; we provide extraordinary every day.

What we'll give you:

Passionate, inspired people – We aim to create a culture in which people can do extraordinary work.

Scale and opportunity – We offer the opportunity to create, influence and complete projects at a scale that is unparalleled in the industry.

Challenging and stimulating work – Unique work and the opportunity to join a group of creative problem solvers. Are you up for the challenge?

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We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

Please read our Privacy Notice (https://www.wpp.com/people/wpp-privacy-policy-for-recruitment) for more information on how we process the information you provide.