Senior Digital Marketing Associate
Who we are
SeekWell is the parent company of 1-800 Contacts, Luna, and The Framery. Our goal is to make it simpler, easier, and more accessible for people to get the vision care they need. We maintain the legendary, award-winning culture 1-800 Contacts started almost 30 years ago and continue to develop innovative, pioneering products and businesses that make consumers cheer and optometrists squirm. We’re owned by KKR – one of the world’s largest and most successful private equity investment companies. We’ve built an excellent company and changed an industry by putting the customer first, always. The best is yet to come!
Why you want this job
As a Senior Digital Marketing Associate on our CRM team, you’ll play a crucial role in customer retention by creating personalized experiences for our customers and utilizing machine learning to create timely and effective messages in outreach channels like email, SMS, and push. This role is responsible for analyzing customer data, leveraging behavioral signals, and successfully executing testing within frequency, timing and message relevance to drive retention and reduce churn.
A successful candidate will have a track record of partnering with marketing, design, technical and operational teams to drive business impact. You have a history of contributing to the creation of marketing strategy, the ability to organize multiple high-impact projects, and a commitment to excellence in both oral and written communication.
What you’ll do
- Work with 3rd-party AI decisioning tools to enhance audience targeting, timing, and content relevance in email, SMS, and push notifications
- Curate content library and message framework requirements, develop testable hypotheses, and implement personalized journeys ensuring a seamless user experience across Storefronts
- Collaborate cross-functionally with creative, design, technical, and operational teams to improve customer outreach across digital storefronts
- Improve engagement and retention by using customer behavioral signals like abandon events or prescription upload
- Data analysis and reporting - monitor key metrics and analyze campaign performance, prepare reports, communicate results, and provide insights to inform future campaigns
- Inform personalization with the use of customer data platform to create highly segmented customer groups with attributes including purchase history, zero party and demographic data
What you'll need
- 4+ years of experience in CRM, lifecycle marketing, or email / SMS marketing preferably in an ecommerce, direct-to-consumer business
- Strong analytical skills with the ability to interpret data to inform marketing decisions and generate actionable insights
- Experience using machine learning models to drive business impact is highly preferred
- Proficiency with customer data platforms (CDPs), marketing automation tools (e.g., Iterable, Braze, Klaviyo), and campaign analytics
Why we will love you
- Hands-on experience with multivariate testing and the application of reinforcement learning principles in campaign optimization
- Proven track record of developing and executing retention strategies and personalization frameworks across channels
- Able to drive innovation and enhance customer experiences by collaborating with stakeholders across multiple business functions, with the ability to cleary define and articulate requirements to technical partners
- Dedication to creating effective customer-facing communications and experiences including establishing and testing different messaging frameworks to unlock growth
- Demonstrated success advancing marketing strategy while also executing day-to-day work
- Attention to detail and a strong sense of ownership over quality and accuracy with excellent project management and organizational skills
Perks
- Free eye exams for your entire family
- Deep discounts on lenses, glasses, and other services
- Amazing healthcare coverage
- 401(k) match
- Flexible PTO
- Tuition reimbursement program
- In-house restaurant with highly discounted meals (Steak dinner under $6)
- Free snacks, ice cream, and drinks every day
- Full onsite gym
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
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