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Zone Success Manager

Campinas, Brazil

Work model: On-site | Location: Campinas/SP

About us

AB InBev is the leading global brewer and one of the world’s top 5 consumer product companies. With over 500 beer brands, we’re number one or two in many of the world’s top beer markets, including North America, Latin America, Europe, Asia, and Africa.

About AB InBev Growth Group

Created in 2022, the Growth Group unifies our business-to-business (B2B), direct-to-consumer (DTC), Sales & Distribution, and Marketing teams. By bringing together global tech and commercial functions, the Growth Group allows us to fully leverage data and drive digital transformation and organic growth for AB InBev around the world.

In addition to supporting well known global beer brands like Corona, Budweiser and Michelob Ultra, the Growth Group is home to a robust suite of digital products including our B2B digital commerce platform BEES, on-demand delivery services Ze Delivery and TaDa Delivery, and table top beer keg PerfectDraft.

We are an exceptional team, focused on understanding and supporting consumer and customer needs, harnessing new technology, and scaling growth opportunities.

About the role:

The Zone Success Manager (ZSM) is a Go-To-Market role within the BEES Commercial organization, accountable for driving digital transformation, adoption, and business impact of BEES Link within AB InBev Zones (BUs).
The ZSM owns the success of the Zone, ensuring BEES Link becomes embedded in the commercial operating model and delivers measurable business outcomes.
The role operates at the intersection of Business, Product, Data, and Technology, acting as the primary bridge between Global BEES teams and local Zones.

Mission: Enable Zones to achieve their business objectives through BEES by leading change management, driving adoption and proficiency, and translating product capabilities into commercial impact.

What you'll do:
Zone Ownership & Relationship Management

  • Own the end-to-end success of assigned Zones within BEES.
  • Build trusted relationships with Zone stakeholders.
  • Understand business priorities, maturity, and constraints to tailor the GTM approach.
  • Proactively manage risks, dissatisfaction, and adoption blockers.

Go-To-Market & Change Management

  • Lead change management for BEES Link adoption.
  • Embed BEES Link into daily commercial routines.
  • Adapt GTM strategy based on Zone maturity (adoption → scale → optimization).

Performance, Adoption & Proficiency

  • Own KPIs related to adoption, engagement, proficiency, and influence.
  • Consume and interpret data to define clear execution priorities.
  • Drive evolution from usage to sustained business impact.

Product Advocacy & Cross-Functional Orchestration

  • Act as the voice of the Zone to Product and Tech teams.
  • Consolidate feedback and advocate product evolution based on impact and scalability.
  • Coordinate with Product, Engineering, and Data to ensure alignment and execution.
  • Support issue escalation (tickets, IMPs) with full business context.

Governance & Communication

  • Lead regular Zone cadences and business reviews.
  • Communicate performance, risks, and priorities clearly to Zones and Global teams.
  • Ensure disciplined execution with minimal bureaucracy.

What Success Looks Like

  • BEES Link embedded in the Zone’s commercial operating model.
  • Sustained adoption and increasing proficiency across core features.
  • Clear influence of BEES Link on commercial decisions and results.
  • High Zone satisfaction and strong trust in BEES as a business partner.
  • High-quality Zone inputs shaping product evolution.

What you'll need:

  • Bachelor’s degree in any field.
  • Strong experience in Sales/Strategy roles. Digital Transformation, or Product-adjacent Business roles a plus.
  • Strong business acumen with ability to connect product usage to outcomes.
  • Proven stakeholder management and influence without authority.
  • Data-driven mindset with strong execution ownership.
  • Experience in multi-market or matrixed environments is a plus.
  • English mandatory; Spanish a strong plus.
  • International travel as needed depending on Zone scope.

What We Offer:

  • Performance based bonus*
  • Attendance Bonus* 
  • Private pension plan
  • Meal Allowance
  • Casual office and dress code
  • Days off*
  • Health, dental, and life insurance
  • Medicines discounts
  • WellHub partnership
  • Childcare subsidies
  • Discounts on Ambev products*
  • Clube Ben partnership
  • Scholarship*
  • School materials assurance
  • Language and training platforms
  • Transport allowance

*Rules applied

Equal Opportunity & Affirmative Action:

AB InBev Growth Group is proud to be an Equal Opportunity and Affirmative Action employer. We do not discriminate based upon of race, color, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other applicable legally protected characteristics.

The following fields are optional, but anticipate the information for your registration*.

Remember: your data will never be used as elimination criteria in selection processes. With them, AB InBev Growth Group is able to analyze diversity and reduce biases in selection processes. We want to contribute to changing this reality by being an inclusive company. 

For more information: www.abinbev.com 

 

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Demographic Brazil

ABInBev is committed to creating a diverse and inclusive workforce and culture. We conduct confidential surveys to better understand & ensure we provide equal opportunity throughout our end-to-end recruitment process. Individuals seeking employment at ABInBev are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

When you apply to a job on this site, the personal information contained in your application will be collected by ABINBEV SERVICES LLC. Your personal information will be processed in accordance with the law for the purposes of managing ABINBEV’s recruitment related activities, which include setting up and conducting interviews and tests for applicants, evaluating and assessing the results thereto, and as is otherwise needed in the recruitment and hiring processes.

On a voluntarily basis and subject to receiving your express consent, you’ll be asked demographic questions about your ethnicity, gender, sexual orientation and ability status. We collect this information for the purposes of supporting a diverse and inclusive workforce - it will not be considered in the hiring process or thereafter and all information will be reviewed collectively rather than individually. We won’t sell or share this information with third parties, but please note that we use Greenhouse Software Inc to manage the recruitment and hiring process on our behalf.

Your personal information will be retained by us for 2 (two) years from collection. You have the right to request access to your personal information, to request that your personal information be rectified or erased, and to request that processing of your personal data be restricted at any time. You can do so by contacting https://contactus.ab-inbev.com/ if you are located outside Europe, and emailing abi-team@firstprivacy.com if you are located in Europe. We expect that our procedures will deal fairly and promptly with your request. However, if you remain dissatisfied, you have the right to lodge a complaint with your local data protection authority.

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