Senior Manager, CRO

ABOUT US

At the heart of AG1 lies a commitment to our mission to empower people to take ownership of their health. Since 2010, we've dedicated ourselves to bringing Foundational Nutrition to people around the world.

Our ethos is deeply rooted in science, with an unwavering dedication to continuous improvement. We leverage and contribute to the latest research to deliver a powerful, straightforward solution for optimal health to our customers. We harness the finest ingredients so that every scoop of AG1 gives you the nutrients you need with the simplicity you want in a daily routine.

Likewise, our organization puts the same energy into creating an environment that is a reflection of the cultural values that define who we are and how we work together. These seven values— One Spectacular Life, Customer Obsessed, Radical Ownership, High Performance, Courage, Amazing Humans and Continuous Pursuit of Excellence —are a representation of the high standards we set, and hold ourselves accountable to, when it comes to building our global team.

AG1 is seeking a passionate and experienced Sr. Manager, CRO to drive ecommerce strategy and conversion rate optimization tactics for the Acquisition team. This role will shape the overall site experience for AG1 prospects, ensuring every interaction maximizes conversion opportunities. Key responsibilities include analyzing web traffic and user behavior, conducting A/B and multivariate tests, and implementing changes to boost conversion rates across our digital properties and maximize marketing effectiveness for AG1. 

Reporting to the VP, Acquisition, this role will be a key member of the Acquisition Leadership team, collaborating very closely with Media Buyers, the Digital Innovation, Customer Insights and Analytics teams, as well as other key stakeholders. As a fully remote team and company, excellence in this role requires a dynamic and collaborative nature, and someone who embraces the challenge of building something where it doesn’t exist today. 

This opportunity will play a critical role in the future growth of AG1 as a leader in foundational nutrition. This role will be at the helm of expressing AG1 brand value proposition to potential customers with distinctive, compelling and performative storytelling on our website. 

WHAT YOU'LL DO

• Conduct in-depth analysis of website traffic and user behavior to identify opportunities for optimization across all stages of the web funnel .
• Design, execute, and analyze A/B and multivariate tests to improve key metrics such as conversion rate and revenue.
• Support promotional strategy for acquisition, analyzing and planning what offers resonate best with customers to drive conversion.
• Craft a clear, prioritized testing roadmap that focuses on optimizing various funnel experience for increased conversion.
• Partner with Engineering team to build and refine back-end tests, ensuring robust and reliable testing methodologies.
• Build landing pages to support the Acquisition team using our internal tool and and work alongside the Product Design team to create and refine new landing pages, ensuring they align with brand standards and effectively meet business objectives.
• Oversee the optimization of the home page, sales landing pages, sales funnel, checkout bounce and start rates, monitoring these metrics daily and making data-driven adjustments, as needed.
• Work closely with external media buyer partners to create a cohesive ad to landing page experiences, testing different benefits and persona angles to increase CVR.
• Deep-dive into performance data, utilizing web analytics and other tools to monitor key metrics, gain insights into conversion drivers and provide comprehensive reports on test results and ongoing experiments, partnering with the Analytics team for deeper analysis, as needed.
• Partner with the Customer Insights team to understand segmentation and personas, ensuring landing pages are designed with these insights in mind.
• Use stakeholder engagement, qualitative and quantitative research and prioritization frameworks to build a rolling testing roadmap aligned to customer needs and business objectives.
• Define and develop processes to ensure high quality stable experiences whilst balancing long-run priorities and short term opportunities.
• Stay updated on new trends and best practices in CRO and UX design.

• Bachelor’s degree in Marketing, Business, Psychology, User Experience, or a related field .
• 5+ years experience with Conversion Rate Optimization tactics with Direct to Consumer brands.
• Proven ability to lead and mentor teams, ensuring efficient workflow and successful project delivery.
• Rounded product expertise with experience across design, data, user research, marketing/growth and engineering.
• Strong cross functional operator, with the ability to work effectively with media buyers, creative strategists, designers and developers.
• Exceptional problem-solving abilities with an analytical and data-driven thinker with the ability to thrive in a fast-paced environment.
• A proactive ownership mentality, with a hands-in approach to take responsibility and rolls up sleeves to get things done.
• Working knowledge of Shopify, including liquid, metafields, app integrations, and theme customization.
• Excellent written, presentation, and verbal communication skills.
• Familiarity with AI technologies and their applications in marketing is a plus.
• Experience with Heap Analytics is a plus.

• Competitive compensation and performance-based incentive plans.
• A 100% remote working environment (excluding Laboratory positions), which has been implemented from day one.
• A strong company culture that is enforced through the hiring process to ensure values alignment and a highly collaborative team.
• A mission-driven approach to everything that we do, with an overall goal to significantly improve our customers’ health and wellness.
• A high-growth, dynamic environment with opportunities for your direct impact to be felt.
• Paid holidays, company-wide mental health days, and unlimited PTO (based on your country of residence).
• In-person team meetups for optimal collaboration, team building and accelerating productivity.
• A work environment and culture that is based on high performance, productivity and continuous improvement. 
• The opportunity to work with passionate, high-growth, business-minded colleagues who bring their all to our mission each and every day.
• Access to AG1 products and branded swag. 
• Monthly telecom stipend to offset some of the costs of home internet/wifi for eligible team members. 
• All other benefits and insurances as required by law, based on your specific country of residence.

AG1 is dedicated to providing equitable and competitive compensation & benefits packages. For this particular role, the base salary range is $110,000 - $135,000 and will ultimately be decided at the offer stage, based on an individual candidate’s level of skills and experience aligned with the needs of this role. Base salary is one component of total compensation for this position. We provide a competitive mix of base salary, performance bonus, and stock option allocation for eligible roles.

AG1 is an Equal Opportunity Employer. We are committed to inspiring fulfilling lives, starting with a focus on health and we believe this starts in the workplace. We do this by providing employees with a safe and welcoming work environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where all team members can thrive, feel a sense of belonging, and make a difference in the world together. We do not discriminate based on age, race, color, religion, sex, sexual orientation, gender identity, national origin, pregnancy, veteran status, disability, or any other status protected by law. We are an equal opportunity employer. Pursuant to the Los Angeles Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.