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Senior Creative Lead (UX/UI) (Freelancer)

Mexico City, Mexico

About Us:

WITHIN is the world's first Performance Branding company, partnering with some of the biggest brands in the world to drive business growth through innovative marketing strategies. Our integrated operating model collapses the traditional marketing silos between creative and media, performance and brand, and across media channels. With a full suite of offerings including media, creative, SEO, Lifecycle, Retail Media, Affiliate and Influencer, we’re able to work with our brand partners in an integrated fashion, allowing us to align marketing strategies back to core business objectives. Client teams at WITHIN are trained on how to always act as a trusted business partner, acting as a fiduciary to client needs above our own.

Teams at WITHIN have the ability to work with iconic brands such as The North Face, Timberland, Movado Watches and Jose Cuervo. Everyone at WITHIN wants to grow and be challenged. It’s a collaborative place made up of small, closely knit and versatile teams that are fast and adaptive to solve problems and build systems.

Check out some of our work!

 

About the Role

At WITHIN, we champion growth, innovation, and forward-thinking creativity. We’re looking for a Senior UX/UI Creative Lead to elevate our clients’ digital experiences. This role is ideal for a talented designer with a proven track record in creating high-performing landing pages, optimizing checkout flows, and driving measurable results. While you’ll still collaborate on creative assets for paid digital campaigns, your primary focus will be on crafting seamless, engaging user experiences that boost conversion rates.

If you’re passionate about designing for performance and thrive in a lean, fast-paced environment, we’d love to hear from you!

Responsibilities

  1. Landing Page Design & Optimization (70%)

    • Conceptualize, design, and deliver high-impact landing pages that align with client goals and brand identity.

    • Utilize A/B testing and analytics to iterate on layouts, CTAs, and overall user experience to improve performance.

    • Collaborate with developers and marketing teams to ensure smooth implementation of designs.

  2. Checkout Flow & UX Improvement

    • Optimize key user flows, particularly for checkout processes, ensuring minimal friction and maximum conversion.

    • Analyze user behavior and identify pain points to inform design updates.

    • Conduct usability tests and gather feedback to refine experiences.

  3. Paid Ads & Digital Content Creation (30%)

    • Design visually compelling creative assets for paid ad campaigns across platforms like Meta, Google, and TikTok.

    • Ensure all assets align with the broader UX strategy and brand guidelines.

  4. Cross-Functional Collaboration

    • Partner with performance marketers, developers, and data analysts to align creative work with business objectives.

    • Present ideas and solutions to clients and internal teams, showcasing your ability to connect design decisions with measurable outcomes.

  5. Trend Awareness

    • Stay up to date with UX/UI trends, emerging tools, and best practices in conversion optimization and digital design.

Requirements

  • Experience:

    • 4-5 years of UX/UI design experience, with a strong portfolio showcasing landing pages and checkout flows that drove measurable results.

    • At least 2 years of experience in performance-driven design, particularly for e-commerce brands.

    • Bonus: Experience with beauty brands or similar industries.

  • Technical Skills:

    • Proficiency in Figma, Adobe Creative Suite (Photoshop, Illustrator, After Effects), and other design tools.

    • Familiarity with CRO tools like Optimizely, Google Optimize, or Hotjar.

    • Knowledge of basic front-end development principles (HTML/CSS) to collaborate effectively with developers.

  • Mindset:

    • Data-driven and detail-oriented, with a strong focus on usability and performance metrics.

    • Collaborative and adaptable, comfortable working in a fast-paced, iterative environment.

    • Excellent communication skills for presenting ideas and solutions to clients and internal stakeholders.

Nice to Have

  • Generative AI: Familiarity with tools like MidJourney, ChatGPT, or Stable Diffusion for ideation and rapid prototyping.

  • Industry Focus: Experience with beauty, retail, or fashion brands.

  • Additional Skills: Expertise in photo retouching or set/prop design is a plus.

Our interview process includes, but is not limited to, the following:

  • Excel knowledge and Typing Test

We offer a competitive wage based on ability level, including:

  • Base hourly DOE
  • Hybrid work (Mexico City, Mexico)

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