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Email Strategist - CO

Bogotá, Colombia

About Us:

WITHIN is the world's first Performance Branding company, partnering with some of the biggest brands in the world to drive business growth through innovative marketing strategies. Our integrated operating model collapses the traditional marketing silos between creative and media, performance and brand, and across media channels. With a full suite of offerings including media, creative, SEO, Lifecycle, Retail Media, Affiliate and Influencer, we’re able to work with our brand partners in an integrated fashion, allowing us to align marketing strategies back to core business objectives. Client teams at WITHIN are trained on how to always act as a trusted business partner, acting as a fiduciary to client needs above our own.

Teams at WITHIN have the ability to work with iconic brands such as The North Face, Timberland, Movado Watches and Jose Cuervo. Everyone at WITHIN wants to grow and be challenged. It’s a collaborative place made up of small, closely knit and versatile teams that are fast and adaptive to solve problems and build systems.

Check out some of our work!

 

About the Role:

As a key member of our team, you will play a pivotal role in supporting clients' day-to-day tasks while driving towards broader, long-term objectives. Your responsibilities encompass a diverse range of activities aimed at account management, optimization, and the creation, management, and reporting of campaigns.

Responsibilities include but are not limited to;

  • Support clients’ day to day tasks while driving towards longer term objectives
  • Account management and optimization
  • Responsible for driving, creating, managing, optimizing and reporting on campaigns 
  • Interface and partner with SBUs such as creative, client service and analytics
  • Build and manage promotional, transactional, lifecycle, and triggered campaigns that drive growth, and retention
  • Provide campaign recommendations based on KPIs and campaign performance
  • Conduct AB testing to test measures to improve performance
  • Planning weekly/monthly campaign calendar
  • Weekly reporting
  • Perform end-to-end project development, including building, testing, quality assurance, segment creation, proof submission, and deployment monitoring

Requirements

  • 1-2 years experience in lifecycle email marketing or CRM, preferably at an agency, brand, or ad tech partner
  • Previous experience with marketing automation software
  • Working knowledge of Excel
  • Ability to present data and strategy to clients in a meaningful way
  • Interest in pursuing a career in performance-oriented lifecycle marketing
  • Microsoft suite experience
  • ESP migration experience
  • Experience with ESP reporting, Google Analytics
  • Experience editing HTML
  • Experience with SMS
  • Expertise with Braze (data extensions, testing, dynamic live proofs, etc.)

Our interview process includes, but is not limited to, the following:

  • Cognitive Aptitude and Typing Test
  • Logic assessment on Excel

We offer a competitive salary and benefits based on ability level, including:

  • Base salary DOE
  • Unlimited vacation policy
  • Monthly phone/internet and food stipend
  • Health insurance coverage
  • Professional Development Program
  • Hybrid work (must be based in Bogotá, Colombia)

Note. Please submit your resume in English.

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