Field Marketing Transcreation Manager

At Anaplan, we are a team of innovators who are focused on optimizing business decision-making through our leading scenario planning and analysis platform so our customers can outpace their competition and the market.

What unites Anaplanners across teams and geographies is our collective commitment to our customers’ success and to our Winning Culture.

Our customers rank among the who’s who in the Fortune 50. Coca-Cola, LinkedIn, Adobe, LVMH and Bayer are just a few of the 2,400+ global companies that rely on our best-in-class platform.

Our Winning Culture is the engine that drives our teams of innovators. We champion diversity of thought and ideas, we behave like leaders regardless of title, we are committed to achieving ambitious goals and we have fun celebrating our wins.

Supported by operating principles of being strategy-led, values-based and disciplined in execution, you’ll be inspired, connected, developed and rewarded here. Everything that makes you unique is welcome; join us and be your best self!

At Anaplan, we are looking for a highly motivated, results-driven, digitally savvy Field Marketing Transcreation Manager to join our Field Marketing team in France. This role reports into the Senior Field Marketing Manager (France) and is responsible for driving marketing programs and paid media across France, in collaboration with our global web, campaign, and paid media teams, and locally in alignment with our Go-To-Market (GTM) team.

You will help plan, “transcreate,” localise, and execute marketing campaigns and programs, working cross-team and cross-functionally to ensure visibility and communication to the France team.

If you want to help drive pipeline, accelerate growth, and build a world-class digital and field marketing program that is closely aligned with our sales needs—while working with a local, regional, and global team—this role is for you. You must be ready to roll up your sleeves on execution, lean into analytics, and be a team player and builder.

Your Impact

• “Transcreate” engaging messaging, content, assets, and digital marketing efforts to resonate and drive outcomes in the French language where translation alone is not enough

• Plan, execute, and measure digital marketing programs that position Anaplan as the leader in planning by driving awareness, pipeline, and revenue in our target accounts

• Collaborate with the Global Revenue Marketing team and our global agency, working within a global framework alongside peers worldwide

• Oversee website localisation (including the transition to our new AEM platform) and run marketing programs including webinars, social marketing, SEO/SEM, syndication, email, and nurture

• Manage transcreation, translation, and local requirements related to campaigns in close collaboration with internal GTM stakeholders

• Work cross-functionally to execute and manage activities including program management, budgeting, content development, translation, scheduling, and agency management

• Manage multiple projects and programs simultaneously under the direction of the Senior Director of Field Marketing, ensuring deadlines are met and budgets are respected

• Oversee lead acquisition, processing, nurturing, and follow-up to ensure proper lead management from volume marketing activities

• Leverage deep understanding of the French market, culture, and competitive landscape to provide proactive recommendations and feedback to agencies and global teams

• Collaborate closely with the France Field Marketing Manager aligned to strategic events, regional partners, and account marketing; provide or receive support on major projects across France and Germany

Your Qualifications

• Fluent written and spoken, business-level English and French

• 5+ years of marketing experience in B2B / SaaS technology within a global company, with a focus on digital programs

• Deep understanding of paid and organic search principles to guide local execution with a global agency

• Experience in account targeting digital strategies including Demandbase and content syndication

• Hands-on experience working in a global AEM web environment, with knowledge of French localisation and natural search optimisation

• Proven ability to localise global campaigns and translate assets with strategic insight into local market needs

• 3+ years of experience managing paid and organic social marketing

• Ability to execute email, events, webinar, nurture, and syndication programs from start to finish

• Strong project management, creative thinking, and analytical skills

• Demonstrated excellence in cross-group collaboration at local, regional, and global levels

• Comfortable with accountability and clear, quantified performance targets

• Motivated self-starter who thrives in complex and fast-evolving environments

• Ability to manage multiple priorities in a fast-paced setting, delivering high-quality, detail-oriented outputs

• Strong team-player who can initiate and drive activities independently while maintaining excellent working relationships

• Experience advocating for French localisation in a global company, balancing local needs with global strategies

• Willingness to work flexible hours to support global meetings within the working week

Preferred Skills

• Marketo

• Salesforce

• Workfront

• Anaplan

• Workday (including Scout)

• Zoom

• Splash

• AEM (Adobe Experience Manager)

• Adobe Analytics

• Demandbase

• PathFactory

• Drift

Our Commitment to Diversity, Equity, Inclusion and Belonging 

Build your career in a place that thrives on diversity, equity, inclusion, and belonging. We believe in a hiring and working environment where all people are respected and valued, regardless of gender identity or expression, sexual orientation, religion, ethnicity, age, neurodiversity, disability status, citizenship, or any other aspect which makes people unique. We hire you for who you are, and we want you to bring your authentic self to work every day! 

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, perform essential job functions, and receive equitable benefits and all privileges of employment. Please contact us to request accommodation. 

Fraud Recruitment Disclaimer 

It has come to our attention that fraudulent and fictitious job opportunities are being circulated on the Internet. Prospective candidates are being contacted by certain individuals, mainly through telephone calls, emails and correspondence, claiming they are representatives of Anaplan. The main purpose of these correspondences and announcements is to obtain privileged information from individuals.  

Anaplan does not: 

• Extend offers to candidates without an extensive interview process with a member of our recruitment team and a hiring manager via video or in person.  
• Send job offers via email. All offers are first extended verbally by a member of our internal recruitment team whenever possible, and then followed up via written communication. 

All emails from Anaplan would come from an @anaplan.com email address. Should you have any doubts about the authenticity of an email, letter or telephone communication purportedly from, for, or on behalf of Anaplan, please send an email to people@anaplan.com before taking any further action in relation to the correspondence.