Marketing Content Copywriter - Demand Generation

Armis, the cyber exposure management & security company, protects the entire attack surface and manages an organization’s cyber risk exposure in real time. In a rapidly evolving, perimeter-less world, Armis ensures that organizations continuously see, protect and manage all critical assets - from the ground to the cloud. Armis secures Fortune 100, 200 and 500 companies as well as national governments, state and local entities to help keep critical infrastructure, economies and society stay safe and secure 24/7.

Armis is a privately held company headquartered in California.

Location: This will be an Office-based role in Bucharest (3-4 days a week)

Overview

We are looking for an enthusiastic and detail-oriented Marketing Content & Demand Generation Copywriter to join our B2B cybersecurity marketing team. In this role, you will create compelling copy and content to support demand generation, thought leadership, customer marketing, webinars, and events. You’ll be responsible for crafting engaging digital content (long form), scripts, and campaign assets that drive brand awareness & positioning, lead generation, and pipeline growth. This is a fantastic opportunity (in a fast-paced environment) to contribute towards to impactful marketing initiatives.

What you will do:

• Write concise and compelling copy for emails, landing pages, social media, and event promotions.
• Develop high-quality long-form content such as white papers, eBooks, blogs, and industry reports to support brand positioning and lead generation.
• Craft engaging scripts for internal and external videos, executive interviews, and webinar summaries.
• Create thought leadership content, news commentary, and infographics that position Armis as an industry leader.
• Collaborate with demand generation, product marketing, and campaign teams to align messaging with strategic goals.
• Optimize content for SEO, readability, and audience engagement.
• Conduct basic research to tailor messaging for specific audiences and personas.
• Maintain brand voice and tone consistency across all marketing materials.
• Analyze campaign results and implement A/B testing (email subject lines, ad copy, CTAs, etc.) to optimize content performance.
• Stay up to date on industry trends and competitor content strategies to keep messaging relevant and competitive.

What we expect:

• Strong writing, editing, and proofreading skills in English.
• Experience in B2B content creation with a focus on cybersecurity.
• Ability to translate complex technical topics into clear, engaging, and accessible content.
• Familiarity with digital marketing channels, SEO, and demand generation best practices.
• Excellent research skills and attention to detail.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.
• A team player with strong communication skills and a positive attitude.
• Bonus: Bachelor’s degree in Marketing, Communications, English, or a related field (or equivalent experience).

We know there is a lot to consider when applying for a new job, and quite often job descriptions provide a lot of detail for candidates… but here at Armis, we strongly encourage you to try to avoid the ​​confidence gap​.​​ We don’t expect you to meet each of the listed requirements perfectly to be considered for any of our roles.

The choices you make in your career journey matter. You want to do interesting work in an important field while also having time to live your life, which is why we place so much value in your life-work balance. Armis sets you up for success with comprehensive health benefits, discretionary time off, paid holidays including monthly me days, and a highly inclusive and diverse workplace. Put your unique experiences and perspective to work in an environment where they will enable you to thrive, grow, and live your life with integrity.

Armis is proud to be an equal opportunity employer. We never discriminate based on race, ethnicity, color, ancestry, national origin, religion, sex, sexual orientation, gender identity, age, disability, veteran status, genetic information, marital status or any other legally protected (or not) status. In compliance with federal law, all persons hired will be required to submit satisfactory proof of identity and legal authorization.

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