Marketing Copywriter - Demand Generation

Armis, the cyber exposure management & security company, protects the entire attack surface and manages an organization’s cyber risk exposure in real time. In a rapidly evolving, perimeter-less world, Armis ensures that organizations continuously see, protect and manage all critical assets - from the ground to the cloud. Armis secures Fortune 100, 200 and 500 companies as well as national governments, state and local entities to help keep critical infrastructure, economies and society stay safe and secure 24/7.

Armis is a privately held company headquartered in California.

Location: This will be an Office-based role in Bucharest (3-4 days a week)

We are looking for an enthusiastic and detail-oriented Copywriter to join our B2B  cybersecurity marketing team. In this role you will create engaging copy to support demand generation campaigns, customer marketing, webinars, and events. This is a fantastic opportunity to further develop your skills in a fast-paced environment while contributing to impactful marketing initiatives.

What you will do:

• Write concise and compelling copy for emails, landing pages, social media, and event promotions.
• Collaborate with the various campaign and marketing teams to ensure messaging aligns with campaign goals and the Armis tone of voice.
• Edit and proofread content to ensure accuracy and consistency.
• Craft compelling calls-to-action (CTAs) that drive conversions.
• Analyze campaign results to understand the effectiveness of copy and make data-driven improvements.
• Recommend and implement AB testing of advert copy, email headlines, etc. and  across the various marketing channels and optimize according to results.
• Recommend and execute A/B testing for ad copy, email subject lines, and other elements across various marketing channels, using the results to drive continuous optimization and improvement.
• Conduct basic research to tailor messaging for specific audiences and personas.

What we expect:

• Min 2 years experience in a similar role
• Strong writing, editing, and proofreading skills (in English).
• Strong grasp of the English language (spoken).
• Familiarity with digital marketing channels and platforms.
• Ability to manage multiple tasks and meet deadlines.
• A team player with a strong and confident personality and a positive attitude.
• Bonus: Bachelor’s degree in Marketing, Communications, English, or a related field (or equivalent experience).
• Bonus: Experience in the cybersecurity industry.

We know there is a lot to consider when applying for a new job, and quite often job descriptions provide a lot of detail for candidates… but here at Armis, we strongly encourage you to try to avoid the ​​confidence gap​.​​ We don’t expect you to meet each of the listed requirements perfectly to be considered for any of our roles.

The choices you make in your career journey matter. You want to do interesting work in an important field while also having time to live your life, which is why we place so much value in your life-work balance. Armis sets you up for success with comprehensive health benefits, discretionary time off, paid holidays including monthly me days, and a highly inclusive and diverse workplace. Put your unique experiences and perspective to work in an environment where they will enable you to thrive, grow, and live your life with integrity.

Armis is proud to be an equal opportunity employer. We never discriminate based on race, ethnicity, color, ancestry, national origin, religion, sex, sexual orientation, gender identity, age, disability, veteran status, genetic information, marital status or any other legally protected (or not) status. In compliance with federal law, all persons hired will be required to submit satisfactory proof of identity and legal authorization.

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