Marketo Admin Manager

Armis, the cyber exposure management & security company, protects the entire attack surface and manages an organization’s cyber risk exposure in real time. In a rapidly evolving, perimeter-less world, Armis ensures that organizations continuously see, protect and manage all critical assets - from the ground to the cloud. Armis secures Fortune 100, 200 and 500 companies as well as national governments, state and local entities to help keep critical infrastructure, economies and society stay safe and secure 24/7.

Armis is a privately held company headquartered in California.

Location: This will be an Office-based role in Bucharest (3-4 days a week)

We are looking for a detail-oriented and experienced Marketo Admin Manager to join our dynamic marketing team. This role is critical to the flawless execution of marketing communications and campaigns, ensuring compliance with GDPR standards and optimizing performance. The ideal candidate will manage the end-to-end process of email campaign deployment, performance tracking, and reporting while maintaining high standards of accuracy and efficiency.

What you will do:

• Email Campaign Management
• Build and send daily email campaigns to our database using Marketo.
• Conduct A/B testing to optimize email performance (e.g. subject lines, visuals, CTAs).
• Proofread and review all email content to align with branding and compliance standards.
• Test links, formats, and deliverability to ensure a seamless customer experience.
• Compliance and Standards
• Ensure all email campaigns and content adhere to GDPR and other data privacy regulations.
• Stay informed on regulatory changes and adjust processes accordingly.
• 3. Performance Tracking and Reporting
• Monitor and analyze the performance of email campaigns.
• Provide actionable insights to improve engagement and conversion rates.
• Advise various marketing stakeholders, such as the Campaigns Team, Customer Marketing Team, and Regional Marketers, on best practices for digital engagement and demand generation to enhance the effectiveness of newsletters, emails, landing pages, nurtures, and forms.
• Create, execute, and report on newsletters, emails, landing pages, nurture campaigns, and forms in Marketo, adhering to industry best practices and global brand guidelines.

What we expect:

• Proven experience in email marketing and/or marketing operations, with at least 2–3 years of experience in a similar role.
• Marketo Certified Expert or the ability to achieve certification within the first 6 months.
• Exceptional attention to detail, with a meticulous approach to testing and proofreading.
• Strong understanding of GDPR and data privacy best practices.
• Ability to work independently, stay focused, and manage multiple tasks simultaneously.
• Excellent written and verbal communication skills.
• Basic knowledge of HTML/CSS is a plus.

We know there is a lot to consider when applying for a new job, and quite often job descriptions provide a lot of detail for candidates… but here at Armis, we strongly encourage you to try to avoid the ​​confidence gap​.​​ We don’t expect you to meet each of the listed requirements perfectly to be considered for any of our roles.

The choices you make in your career journey matter. You want to do interesting work in an important field while also having time to live your life, which is why we place so much value in your life-work balance. Armis sets you up for success with comprehensive health benefits, discretionary time off, paid holidays including monthly me days, and a highly inclusive and diverse workplace. Put your unique experiences and perspective to work in an environment where they will enable you to thrive, grow, and live your life with integrity.

Armis is proud to be an equal opportunity employer. We never discriminate based on race, ethnicity, color, ancestry, national origin, religion, sex, sexual orientation, gender identity, age, disability, veteran status, genetic information, marital status or any other legally protected (or not) status. In compliance with federal law, all persons hired will be required to submit satisfactory proof of identity and legal authorization.

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