Senior Paid Media Specialist EMEA

Bloomreach is the world’s #1 Commerce Experience Cloud, empowering brands to deliver customer journeys so personalized, they feel like magic. It offers a suite of products that drive true personalization and digital commerce growth, including:

• Discovery, offering AI-driven search and merchandising
• Content, offering a headless CMS
• Engagement, offering a leading CDP and marketing automation solutions

Together, these solutions combine the power of unified customer and product data with the speed and scale of AI optimization, enabling revenue-driving digital commerce experiences that convert on any channel and every journey. Bloomreach serves over 850 global brands including Albertsons, Bosch, Puma, FC Bayern München, and Marks & Spencer. Bloomreach recently raised $175 million in a Series F funding round, bringing its total valuation to $2.2 billion. The investment was led by Goldman Sachs Asset Management with participation from Bain Capital Ventures and Sixth Street Growth. For more information, visit Bloomreach.com.

Become a Senior Paid Media Specialist – EMEA for Bloomreach! The work you do will impact many customers in dozens of different verticals in the e-commerce space. Your work will impact hundreds of millions of customers in the online space.  Working from one of our EMEA offices or enjoy our virtual first approach, you´ll become a core part of the Marketing/EMEA Demand Gen Team.

What challenge awaits you? (Advised for Senior and Technical positions)

As a Senior Paid Media Specialist you will plan, manage and execute our EMEA Paid Media channels and campaigns, both on its strategic development and operative optimisation. Working closely with our Field, Brand & Global Campaigns, Growth and Business Development team, you will play a critical role in capturing digital Demand through our various Paid channels. In both managing and optimizing our evergreen campaigns, as well as creatively developing and testing new strategies, channels, approaches and tactics, you’ll make sure to stay at the forefront of what the Paid Media landscape has to offer and deliver high-quality, cost-efficient Paid Media results. Leverage, foster and further build our direct relationships with major Paid Advertisement vendors (such as Google and LinkedIn) to bring our Paid Media to a next level and support Bloomreach' s ambitious growth goals.  

-> high-growth initiatives & recommendations
-> agile thinking in fast-moving, emerging projects and priorities (resilience)
-> take ownership & solid communication to senior + internal & external stakeholders
-> proactive initiative and help improving // both strategic & operational 

Your job will be to:

1. Own Paid Media Strategy & execution in EMEA 
2. Develop new Campaigns, Strategies and Channels to drive maximum impact and cost-efficient demand via Paid Media 
3. Collaborate closely with Global Demand Gen, Brand & Campaigns, Growth and Business Development teams to ensure smooth cross-departmental collaboration

You have the following experience and qualities:

Professional experience

• Digital Execution & Performance Optimization:
• Design and implement data-driven paid media campaigns across platforms such as Google Ads, LinkedIn Ads, Facebook Ads and other relevant channels.
• Analyze campaign performance metrics to identify trends and insights, making necessary adjustments to improve ROI and achieve business goals.
• Manage and optimize paid search campaigns, including landing page creation, conversion rate optimization (CRO), keyword research, ad copy, and audience adjustments.
• Budget Management:
• Oversee the EMEA paid media budget, ensuring optimal allocation of resources to maximize impact while minimizing costs.
• Audience Targeting:
• Conduct thorough market research to define target audiences and tailor campaigns accordingly for maximum engagement.
• Reporting & Analysis:
• Provide regular reports on campaign performance, including key metrics such as ROI, conversion rates, and overall effectiveness of paid media efforts.
• Cross-Functional Collaboration:
• Work closely with the marketing team (field, global campaigns, brand activation, inbound) and other departments to align campaign strategies with overall business objectives.
• Collaborate with SDR teams to understand how to improve conversion rates throughout the sales funnel.
• Support the rest of the Performance Marketing team in setting up demand generation and brand awareness campaigns across multiple paid channels.
• Industry Trends:
• Stay updated on the latest trends in digital marketing and paid media strategies to ensure the company remains competitive.

Personal qualities

• Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams
• A deep passion for Paid Media, and a commitment to shaping the future of Digital Marketing in the era of Automation & AI
• A motivated “can-do” individual, fluent in English and able to work independently as well as part of a team
• A mindset for growth & testing - always on the lookout for new ways to improve performance
• Strong analytical skills - you’ll know your way around numbers and be able to make assessments of performance and subsequent recommendations
• Independence and self-organization to navigate you through ambiguous situations
• Being multilingual in English, German and French is a valuable personal quality as it enable effective support for diverse regions.

Excited? Join us and transform the future of commerce experiences.

More things you'll like about Bloomreach:

Culture:

• A great deal of freedom and trust. At Bloomreach we don’t clock in and out, and we have neither corporate rules nor long approval processes. This freedom goes hand in hand with responsibility. We are interested in results from day one. 
• We have defined our 5 values and the 10 underlying key behaviors that we strongly believe in. We can only succeed if everyone lives these behaviors day to day. We've embedded them in our processes like recruitment, onboarding, feedback, personal development, performance review and internal communication. 
• We believe in flexible working hours to accommodate your working style.
• We work remote-first with several Bloomreach Hubs available across three continents.
• We organize company events to experience the global spirit of the company and get excited about what's ahead.
• We encourage and support our employees to engage in volunteering activities - every Bloomreacher can take 5 paid days off to volunteer*.
• The Bloomreach Glassdoor page elaborates on our stellar 4.6/5 rating. The Bloomreach Comparably page Culture score is even higher at 4.9/5

Personal Development:

• We have a People Development Program -- participating in personal development workshops on various topics run by experts from inside the company. We are continuously developing & updating competency maps for select functions.
• Our resident communication coach Ivo Večeřa is available to help navigate work-related communications & decision-making challenges.*
• Our managers are strongly encouraged to participate in the Leader Development Program to develop in the areas we consider essential for any leader. The program includes regular comprehensive feedback, consultations with a coach and follow-up check-ins.
• Bloomreachers utilize the $1,500 professional education budget on an annual basis to purchase education products (books, courses, certifications, etc.)*

Well-being:

• The Employee Assistance Program -- with counselors -- is available for non-work-related challenges.*
• Subscription to Calm - sleep and meditation app.*
• We organize ‘DisConnect’ days where Bloomreachers globally enjoy one additional day off each quarter, allowing us to unwind together and focus on activities away from the screen with our loved ones.
• We facilitate sports, yoga, and meditation opportunities for each other.
• Extended parental leave up to 26 calendar weeks for Primary Caregivers.*

Compensation:

• Restricted Stock Units or Stock Options are granted depending on a team member’s role, seniority, and location.*
• Everyone gets to participate in the company's success through the company performance bonus.*
• We offer an employee referral bonus of up to $3,000 paid out immediately after the new hire starts.
• We reward & celebrate work anniversaries -- Bloomversaries!*

(*Subject to employment type. Interns are exempt from marked benefits, usually for the first 6 months.)

Excited? Join us and transform the future of commerce experiences!

If this position doesn't suit you, but you know someone who might be a great fit, share it - we will be very grateful!

Any unsolicited resumes/candidate profiles submitted through our website or to personal email accounts of employees of Bloomreach are considered property of Bloomreach and are not subject to payment of agency fees.

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