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Vice President, Health Paid Media

Washington, District of Columbia, United States

Burson is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. Burson is part of WPP (LSE/NYSE: WPP), the creative transformation company. Learn more at www.bursonglobal.com.  

VICE PRESIDENT, HEALTH PAID MEDIA

Are you a passionate paid media expert with an entrepreneurial spirit? Do you thrive in a fast-paced environment and relish the opportunity to build and grow a discipline? This is your chance to make a significant impact within one of the world's largest communications agencies. You will have the opportunity to shape the future of paid media within our pharmaceutical practice, leading a high-performing team and working with some of the most recognized brands in the industry. This role offers a unique blend of strategic leadership, client engagement, and hands-on execution, providing a platform for you to showcase your expertise and drive meaningful results.

THE ROLE:

We are seeking a highly experienced and results-oriented Vice President of Paid Media to lead a significant and diverse portfolio of accounts. This critical role will be responsible for developing and executing innovative, data-driven paid media strategies across multiple channels, with a strong emphasis on social media, for a dedicated group of clients. This role also includes responsibility for revenue management and growth within the assigned portfolio. The ideal candidate will possess a deep understanding of the ever-evolving media landscape, a proven track record of success in managing large-scale paid media campaigns, exceptional client relationship management skills, a drive for process improvement and specific experience within the pharmaceutical industry. This position reports to the SVP, Paid Media.

THE WORK:

  • Portfolio Management: Lead and oversee a portfolio of key client accounts, developing and implementing tailored paid media strategies that align with their unique business objectives.
  • Client Relationship Management: Serve as the primary point of contact for assigned clients, building and nurturing strong relationships based on trust, transparency, and proactive communication. Lead client presentations, providing strategic recommendations and performance insights.
  • Revenue Management: Oversee revenue generation and growth within the assigned portfolio, identifying opportunities for upselling and cross-selling, and developing strategies to increase client retention and lifetime value. This includes accurate forecasting, revenue tracking, and reporting.
  • Team Collaboration: Collaborate closely with internal teams, including account management, digital and content creation, creative, media planners, buyers, and analysts, to ensure seamless campaign execution and optimal performance.
  • Campaign Management: Oversee the execution of paid media campaigns across the assigned portfolio, ensuring efficient budget allocation, performance optimization, and meticulous tracking and reporting.
  • Social Media Expertise: Possess deep expertise in paid social media advertising across major platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok, etc.), including campaign planning, audience targeting, influencer programs, and performance analysis, specifically within the pharmaceutical industry.
  • Innovation & Best Practices: Stay abreast of industry trends and emerging technologies, identifying opportunities to leverage new platforms and tactics to drive client success. Share best practices and contribute to the overall growth and development of the paid media team.
  • Performance Analysis & Reporting: Analyze campaign performance data, identify key insights, and provide actionable recommendations to optimize ROI and achieve client goals. Develop and deliver comprehensive performance reports to clients.
  • Budget Management: Develop and manage paid media budgets for the assigned portfolio, ensuring efficient allocation of resources and maximizing return on investment.
  • Process Articulation & Refinement: Continuously evaluate and refine internal processes related to paid media campaign management, seeking opportunities to improve efficiency, effectiveness, and scalability. Clearly articulate and document processes for the team.

EXPEIRENCE THAT CONTRIBUTES TO SUCCESS:

  • Bachelor's degree in Marketing, Advertising, Communications, or a related field.
  • 10+ years of experience in paid media, with a strong emphasis on social media advertising. Experience in the pharmaceutical industry is required.
  • Deep understanding of media operations, including trafficking, ad serving, and tag management.
  • Proven track record of developing and executing successful paid media campaigns across multiple channels.
  • Deep understanding of media planning, buying, and performance optimization.
  • Exceptional client relationship management skills, with the ability to build trust and rapport with senior-level stakeholders.
  • Demonstrate understanding of revenue generation and portfolio growth.
  • Strong collaboration and communication skills, with the ability to work effectively within a team environment.
  • Excellent analytical and problem-solving skills, with a data-driven approach to decision-making.
  • Proficiency in media research and competitive tools, buying platforms and analytics tools.
  • Excellent communication and presentation skills.
  • Desire to work in a diverse and inclusive organization as an active participant in culture initiatives, training opportunities and employee resource groups.

You Belong at Burson

Our vision is for Burson to be the leading ‘academy company’ for creative communications professionals and emerging leaders. We provide a dynamic environment where ambitious colleagues come to elevate their skills, expand their networks, and ultimately, produce the best solutions for today’s leading brands. Our commitment to your growth is reflected in our robust benefits and people programs, which include professional development opportunities, mentorship programs with industry leaders, tuition reimbursement for continued learning, a vibrant and inclusive company culture fostering collaboration and innovation and packages designed to reward and retain top talent. We invest in our people because we believe their success is our success.

ABOUT BURSON:

At Burson, we’re an agency of learn-it-all’s. We recognize that the things we do best, creativity and communications, require a level of nuanced understanding. That’s why it’s imperative for us to hire extraordinarily talented people of all races, ethnicities, religions, abilities, sexual orientation and gender identities. Without that we can’t do the essential work of inspiring bold ideas, fostering constructive dialogue, cultivating meaningful experiences, and driving innovation and creativity for our partners. Your unique point of view—your talent—is what makes you a #BursonPerson, and it’s how we deliver exceptional results for our clients, together.

As an Equal Opportunity Employer, Burson does not discriminate against applicants or employees because of their race, creed, color, age, religion, sex, disability, sexual orientation, gender, gender identity or expression, marital status, military status, national origin, or ancestry. 

For more information, visit www.bursonglobal.com.

The base salary for this position at the time of this posting may range from $75,000 to $180,000. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package; click here for more details: https://mybenefits.wpp.com/public/welcome

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