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Senior Account Executive, Consumer & Brand

New York, New York, United States

Burson is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. Burson is part of WPP (LSE/NYSE: WPP), the creative transformation company. Learn more at www.bursonglobal.com.  

MORE ABOUT THE ROLE:  

We are looking for a Senior Account Executive to join our Consumer & Brand team. The Senior Account Executive will work on a range of consumer campaigns and projects supporting integrated earned media relations strategy and execution.

You will manage day-to-day activities and tactical executions for the client ensuring that overall strategic vision is in line with the client’s objectives.

We are seeking someone who understands the consumer media space and its platforms, bringing a creative passion/forward thinking to media relations that elevate brand awareness among consumer target audiences.

High-growth opportunity – This role offers the opportunity to take full ownership of projects and workstreams, with the potential to grow into a leadership position. Your impact is driven by your initiative and ambition, making this a role you can shape and expand as you grow.

The ideal candidate will be bilingual who can communicate effectively in Spanish, particularly for Hispanic media outreach, is creative in media strategy, and the ability to lead initiatives like event planning, media relations, and developing innovative pitches.

WHAT YOU’LL DO:  

  • Support all day-to-day client activities, projects, and teams to build a trusted advisor relationship with clients
  • Flesh out ideas as they relate to client objectives and learn how to bring them to life through presentations and written proposals
  • Cultivate positive client presence in earned media through releases, contact, and responsiveness to inquiries/requests
  • Develop strategic integrated campaigns including traditional earned media, digital/social and influencer communications
  • Assist senior leaders in proposal writing and new business pitching
  • Interview messaging creation and review of junior staff messaging
  • Media list creation and final review of junior staff media lists
  • Pitch creation (general, deals/holiday, seasonal, announcement, broadcast, etc.) and final reviewing of junior pitches
  • Mid and top-tier media pitching (including national broadcast and executive interviews)
  • Secure placements in mid and top-tier outlets
  • Analytics – Create a dashboard of media trends, top editors covering industry category, uncover press opportunities on creative and forward-thinking topics not covered to date
  • Conduct media relations training for junior staff
  • Bring a sound and well-constructed media point-of-view and advice to clients
  • Support new business development opportunities, creation of media audit and presentation slides, development of media headlines that tie back to creative ideas
  • Strong written communication skills requiring little editing.

EXPERIENCE THAT CONTRIBUTES TO SUCCESS:  

  • 2-4 years of consumer media relations experience. PR agency experience preferred.
  • Proven media relations skills and solid knowledge of consumer outlets (Focus: CPG, personal care, lifestyle, consumer health & wellness)
  • Bilingual candidate who can communicate effectively in Spanish, particularly for Hispanic media outreach
  • Current and forward-thinking pulse on pop culture trends
  • Creativity – adaptable in quick-strike situations
  • Experience working with integrated teams (social, paid, digital)
  • Excellent generalist – aptitude to straddle media & account role
  • Understanding of the integration of social media + traditional media
  • Excellent written and verbal communications skills along with strong attention to detail
  • Ability to push the envelope and think outside of the box
  • Desire to work in a diverse and inclusive organization as an active participant in culture initiatives, training opportunities, and employee resource groups

YOU BELONG AT BURSON: 

Our vision is for Burson to be the leading ‘academy company’ for creative communications professionals and emerging leaders. We provide a dynamic environment where ambitious colleagues come to elevate their skills, expand their networks, and ultimately, produce the best solutions for today’s leading brands. Our commitment to your growth is reflected in our robust benefits and people programs, which include professional development opportunities, mentorship programs with industry leaders, tuition reimbursement for continued learning, a vibrant and inclusive company culture fostering collaboration and innovation and packages designed to reward and retain top talent. We invest in our people because we believe their success is our success. 

At Burson, diversity, equity and inclusion are not just values; they are strategic imperatives that fuel our future in an industry built on the art of understanding, connecting and developing relationships. We believe that a diverse workforce is essential for inspiring bold ideas, fostering constructive dialogue and cultivating meaningful experiences that drive innovation and creativity. It also enables our agency to thrive and deliver brilliant work.  

As an Equal Opportunity Employer, Burson does not discriminate against applicants or employees because of their race, creed, color, age, religion, sex, disability, sexual orientation, gender, gender identity or expression, marital status, military status, national origin, or ancestry.   

For more information, visit www.bursonglobal.com.  

The base salary for this position at the time of this posting may range from $40,000 to $85,000. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package; click here for more details: https://mybenefits.wpp.com/public/welcome 

Our careers page is designed to be accessible to everyone. If you need any specific accommodations during the application process, feel free to reach out to us at appaccommodations@bursonglobal.com. Please note that this email is for applicants needing special assistance, so we may not be able to reply to other inquiries.  

Recruitment Privacy Notice:  

https://www.bursonglobal.com/p/recruitment-privacy-notice   

California Recruitment Privacy Notice:   

https://www.bursonglobal.com/p/california-recruitment-privacy-notice  

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