Field Marketing Manager, Northern Europe & DACH region

Bynder goes far beyond managing digital assets. Our digital asset management platform enables teams to conquer the chaos of proliferating content, touchpoints, and relationships in order to thrive.

 

With powerful and intuitive solutions that embrace the way people want to work, and a richly integrated ecosystem, We are the brand ally that unifies and transforms the creation and sharing of assets, inspiring teams, delighting customers, and elevating businesses. 

 

Our  500+ employees, known as ‘Byndies’, together constitute the world’s most extensive pool of digital asset management expertise. We enable more than 1.7M users across more than 3,700 organizations, including Spotify, Puma, Five Guys and Icelandair.

Founded in 2013, we have eight  offices around the globe, including the Netherlands, USA, Spain, UK, Australia and UAE. For more information, visit www.bynder.com.

At Bynder, things are moving fast. In this crucial function you steer the ship in The Northern Europe (BLX and Nordics) and DACH region. From physical and digital events, third party promotions, to reporting and collaborating with your sales counterparts and key partners in the region – you own it, and within your team you bring the various elements together into a best-in-class growth engine for Bynder in these regions. 

You are a self-starting field marketer with knowledge of designing programs for demand generation, and you have an entrepreneurial mindset that loves building pipeline and driving new business growth. You combine great interpersonal skills with strong commitment to ongoing innovation and rigorous execution. 

Reporting to the Sr. Field Marketing Manager EMEA, you are part of a team of marketing managers - all responsible for their own specific region - that collaborate with Global Campaigns, Content Marketing, Digital, Product Marketing and Marketing Operations to deliver a well-balanced Go-to-Market strategy.

• Develop and execute the regional marketing plan for your regions to create and meet MQLs, pipeline & new business targets, through lead-generation initiatives including: content syndication, email campaigns, webinars, events, content marketing, etc.
• Adapt, optimize and localize global marketing material to the Northern Europe & DACH markets
• Collaborate with key partners in the region to create co-marketing programs and joint outbound plays to bolster pipeline 
• Create a strong collaboration between marketing and sales to ensure sales are equipped with relevant collateral, information and of course, leads.

Qualifications

• 5+ years experience in demand generation marketing, preferably in a B2B SaaS or tech company 
• Deep industry knowledge of cutting edge demand generation methods, specifically with a growth-oriented entrepreneurial mindset
• Strong written and verbal communication skills
• Experience partnering with Sales reps that understands and supports sales drivers; MQL to SQL, pipeline growth and management, territory growth tactics, regional events, and outbound plays. 
• A demonstrable track record of achieving growth through your marketing programs, campaigns & activities. 
• Proficiency in either Dutch or German - both is a plus

Why you'll love Bynder!

At Bynder, innovation is in our DNA. We've worked hard to build an environment that promotes creative thinking and self-initiative within a culture of fun. It’s common to find colleagues hanging out after work - if you believe in "be nice, work hard, have fun", you'll have an office full of friends.

• Challenging and inspirational international work environment
• Flat organization, short decision lines, big impact
• Hybrid work policy - remote work and work from the office both encouraged
• Unlimited vacation policy
• Competitive compensation
• Daily lunch
• Amazing office in the heart of Amsterdam

Our Commitment:

Bynder Love is the principle that guides the way we grow our teams, support our employees, and celebrate our differences.  At Bynder we strive to create a culture that embraces every Byndie because differences in background, experience, and perspective make Bynder even better.  At Bynder a diverse, inclusive, and equitable workplace is one where all employees, whatever their ethnicity, color, sex, age, religion, disability, sexual orientation, gender identity, national origin, or physical and mental ability are valued and respected. Our commitment is for all Byndies to have the freedom to be their true authentic selves.

Just as we are never finished innovating, Bynder’s commitment to being An Even Better Bynder is a constant, evolving commitment that includes education, listening, and action.

#LI-Hybrid