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Senior Media Planner

Toronto

We are hiring a Senior Media Planner to lead, manage, and execute our clients' interactive marketing strategies. You’ll be responsible for planning, trafficking, and optimizing campaigns across various digital channels—such as paid search, display, video, mobile, and emerging platforms. In this role, you'll work closely with both internal teams and external partners, acting as the point of contact for clients, and ensuring campaign success through thoughtful planning, execution, and reporting.

This is a client-facing role where you will lead communication, status updates, and manage email chains. You’ll need an in-depth understanding of how media processes work, from trafficking media to handling reporting setup, pre-planning, and campaign optimization. Additionally, you will collaborate with the investment team and coordinate across multiple partners, including social media teams and direct partners.

You Will:

  • Launch and manage media campaigns, including trafficking and setting up reporting mechanisms to track performance
  • Serve as the main point of contact for clients, ensuring seamless communication, reporting, and troubleshooting
  • Partake in pre-plan reporting setups, ensuring that the process for upcoming campaigns is smooth and well-prepared
  • Facilitate media and social campaign execution, collaborating closely with both internal teams and direct partners
  • Support in status meetings and manage email communication chains for ongoing projects, ensuring all stakeholders are aligned.
  • Work closely with investment teams and media partners to ensure optimal media placement and campaign success
  • Maintain relationships with third-party vendors, keeping up-to-date on their offerings and coordinating efforts across various teams
  • Manage the development and delivery of client analytics and ROI reports, ensuring full accountability for campaign performance

You Have:

  • 3-4 years of agency experience in media planning, with a strong track record of managing campaigns across multiple media channels.
  • MUST HAVE: Experience working across multiple media channels, including search, social, CTV, video, etc.
  • Proven experience in campaign development: overseeing campaign setup, writing RFPs, providing feedback, executing plans, and taking full ownership of campaigns from start to finish.
  • Ability to oversee campaign progress, act as the main client contact, and ensure campaigns are delivered effectively and on time.
  • Experience with PRISMA and other planning tools is a plus.
  • Knowledge of audience tools like MRA and Nielsen is beneficial.
  • Natural problem solver who thrives in a fast-paced, constantly evolving environment.
  • Proactive with the ability to work in unstructured situations, anticipate needs, and take initiative.
  • Collaborative: Able to work effectively with both internal teams and clients, managing multiple stakeholders in a project.
  • National Planning Experience: Ability to contribute to cross-channel strategies at the national level.
  • Expertise with DoubleClick DCM, Google Ad products, AdWords, and familiar with platforms such as DART, Omniture, and other Media tools such as Prisma, Mediaocean, PlanIt
  • Proficiency in MS Office, specifically Excel (Pivot Tables) and PowerPoint
  • Proven skills in standard and rich media ad trafficking software for display, video, mobile, search and other emerging channels
  • A strong understanding of digital media tools, tags, and ad servers for display, video, mobile, and emerging channels.
  • Experience working closely with investment teams and managing third-party partnerships
  • Strong interpersonal, written, and verbal communication skills, with an ability to multi-task and meet tight deadlines
  • An enthusiastic and adaptable mindset, with a passion for digital media and a proven track record of campaign success

What We Offer:

  • Global maternity and parental leave
  • Competitive benefits packages
  • Vacation, compassionate leave, sick days, and flex days
  • Access to online services for families and new parents
  • Extensive winter holiday office closures
  • Summer Fridays (off at 3:00 PM local time every Friday)
  • Diversity and Inclusion Board with 12 affinity groups
  • Internal learning and development programs
  • Enterprise-wide employee discounts

Our new hires & employees are the future of our organization, and we want to set you up for long-term success.  In an effort to do so, we expect our team to work from an office a minimum of 2 days a week.

Critical Mass is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We do not tolerate discrimination on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. If you are an individual with disabilities who would like to request an accommodation, please reach out to accommodations@criticalmass.com.

We are committed to fostering diversity, equity, and inclusion within our pool of candidates, with a target of achieving at least 50% representation from underrepresented communities.

The Critical Mass Talent Acquisition team will only communicate from email addresses that use the URLs criticalmass.com and us.greenhouse-mail.io. We will not use apps such as Facebook Messenger, WhatsApp, or Google Hangouts for communicating with you. We will never ask you to send us money, technology, or anything else to work for our company. If you believe you are the victim of a scam, please review your local government consumer protections guidance and reach out to them directly.

If U.S. based: https://www.consumer.ftc.gov/articles/job-scams#avoid
If Canada based: https://www.canada.ca/en/services/finance/consumer-affairs.html
If U.K. based: https://www.gov.uk/consumer-protection-rights
If Costa Rica based: https://www.consumo.go.cr/educacion_consumidor/consejos_practicos.aspx 

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DE&I Questionnaire

Voluntary Self-Identification

At Critical Mass, we are dedicated and determined to build a workforce that reflects the diversity of the communities in which we live and work. It is crucial that every team member can thrive and reach their full potential.

With that said, we’d like to know a little more about you. We ask all applicants to fill out the below voluntary self-identification questions in order to evaluate and improve our recruitment and diversity efforts. Answering is completely voluntary and will not affect the outcome of your application.

The data collected may be reviewed by the Critical Mass Talent Acquisition Team, Human Resources, our Diversity, Equality and Inclusion team, and our executives, but they will neither be reviewed by nor disclosed to anyone else. All the information that you share with us pursuant to this survey will be stored on our secure network servers located within Canada and the United States.  We will only retain this information so long as it is necessary for the purpose that we have described here or as may be required by applicable laws. Thereafter, we will either anonymize the information or delete it entirely.  If you elect to complete this survey, and at any point in the future you wish to retract or amend your responses, or otherwise have any questions about your data, you may contact our Talent Acquisition team at accommodations@criticalmass.com.

As set forth in Critical Mass’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Aboriginal Peoples Definition:

Aboriginal Peoples means persons who are defined as: Indians (more commonly referred to as First Nations), Inuit, or Métis.

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Members of Visible Minorities means persons, other than Aboriginal people, who are non-Caucasian in race or non-white in color.
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Persons with Disabilities means persons who have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition.

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