Director - Influencer Marketing

Director, Influencer Marketing

Los Angeles

Golin LA is looking for a Director of Influencer Marketing to join (and grow) our digital team. You will play a vital role collaborating a team of digital strategists and tacticians, while delivering creative and results-driven solutions for our clients. This all-encompassing digital leadership role will have you identifying and providing POVs on real-time opportunities, issues and trends, as well as creating and executing large and small-scale marketing campaigns for clients. Your role will include fostering integration among IAT/social/PR teams, driving channel and social strategy for a range of clients, and driving and overseeing content creative to run across a variety of digital platforms (including organic and paid) to drive optimal results.

Golin is a progressive public relations agency with expertise ranging from brand-building and cutting edge digital content, to corporate reputation, healthcare advocacy and measurement. Our roster includes many of the largest consumer brands in the world. Golin aligns earned-first, data-driven creative with the customer journey, to deliver maximum impact for clients and reach a profoundly diverse global market. We Go All In, in everything we do. We're especially committed to Go All In for our people.

 With best-in-class work that has earned worldwide attention and awards, including the 2024 SABRE Best Large Agency of the Year, 2024 PRovoke Media Best Large Agency to Work For, and 2024 PRWeek U.S. Agency of the Year, there is no better time to join an agency redefining the role of PR and helping companies create change that matters.

What You’ll Do:

• Build influencer strategies that are rooted in data and extend across paid, owned and earned
• Lead and maintain productive and influential client relationships
• Provide strategic influencer counsel across clients and bringing best practices, trends and capabilities to clients
• Build organic influencer work within existing client portfolio
• Drive new business opportunities working with integrated teams and also bringing in net new, new business opportunities
• Foster and build influencer and agent relationships, creating networking opportunities and raising client visibility
• Cultivate a culture of support, growth and partnership among teams and in collaboration with clients and agency partners
• Hold and set a high bar for executing smart and sound ideas, flawless execution of client programs and internal project management
• Serve as an integral member of the account team addressing the varied and changing needs of clients, proactively providing thoughtful ideas and solutions
• Have a command of the business and use that knowledge to collaborate with internal team members to develop and execute ideas and campaigns. Using that knowledge to become a “go-to” resource for your team and your client
• Manage the budget, manage timely billing and reporting, and work with Agency finance team

What You Have:

• Bachelor’s degree in marketing, communications or related field with 10-12 years’ experience at a PR, Digital or Integrated Marketing Agency
• Passion for influencer marketing and client service with an ability to juggle multiple projects and changing priorities.
• Excellent verbal, written, presentation and problem-solving skills
• Proven experience leading large-scale projects
• Consumer lifestyle, beauty, and consumer tech client experience
• Deep understanding and expertise in paid and earned influencer
• Ability to execute and measure multifaceted campaigns and day-to-day communications initiatives
• A strong understanding of influencer marketing strategies, ability to integrate campaign strategies and tactics across earned, owned and paid social channels, and apply analytics to measure results and provide insights
• Poise and calm under pressure and a desire to immerse yourself in a client's business to become a true partner

Golin has included the base salary range or hourly rate for this role. Actual compensation offered within the range will depend upon, among other factors: a candidate’s skills, qualifications, and experience; actual ranges for current or former employees in the role; and market considerations.

Salary range:

$120,000 - $150,000

 Any request to schedule an interview and any legitimate offer of employment will only come from an authorized representative of Golin. We will never require an applicant to provide sensitive personally identifiable information in order to conduct an interview.

Golin is proud to be an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, citizenship, disability or protected veteran status.

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