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Copywriter (Digital/Social)

Chicago, Illinois, United States

Copywriter (Digital/Social)

About the role:

The Chicago office of Weber Shandwick is seeking a digital, social-savvy Copywriter to join our growing creative team. We are looking for someone with the right combination of social platform knowledge, conceptual approach, and self-motivation to develop and execute impactful campaign content for a global consumer electronics client.  

The right candidate will be equally adept at writing eye-catching, short-form copy and detail-driven long-form copy, deploying your skills across all aspects of a campaign — from banner ads to video scripts.

You will also be asked to think ‘earned first,’ in other words, develop ideas that are designed to travel organically through media and get people talking.

You'll have the chance to work closely with the brightest minds across the North American Weber Shandwick network, solving provocative client challenges as you develop in your creative career. 

Responsibilities:

  • Ability to take raw product attributes and spin compelling narratives around them.
  • Current knowledge of best practices for all relevant social media platforms.
  • Remain current on industry, cultural, and technology trends, and look for opportunities to incorporate them into your creative ideas.
  • Work with art directors, designers, strategists, producers and other team members to flesh out the creative development of campaign elements.
  • Develop original concepts and executions with the intention of sparking conversation and engagement in the social media space. These ideas can be published across various social media channels, published through influencer channels, or may transcend social media, digital and traditional advertising.
  • Ongoing development of new ideas, creative concepts, headlines, video scripts, social posts and various other forms of brand storytelling.
  • Presenting ideas and production-ready executions to internal and external stakeholders.
  • Ensure all creative adheres to existing brand guidelines.
  • Responsible for editing and proofing materials during all project phases.
  • Write compelling decks to pitch your ideas and those of your colleagues.

BASIC QUALIFICATIONS

  • Minimum of 2+ years of copywriting experience in an agency or related field (advertising, digital, social media, publishing/content or public relations).
  • Must be self-motivated, hardworking, well organized, thick skinned and resilient to ever-changing timelines, requests, and deliverables.
  • Ongoing drive to understand emerging techniques, platforms, trends and philosophies in marketing, technology and social media.
  • Must have a portfolio (share anything that conveys the way you think or approach assignments, even if it was never produced).

ADDITIONAL QUALIFICATIONS

  • Education in advertising and conceptual thinking is preferred.
  • Bonus skills: illustration, photography, retouching, filmmaking, etc. Any artistic passion points are always a plus.
  • Familiarity with Adobe Creative Suite is a plus.
  • Knowledge of or strong interest in consumer electronics a plus.

NOTE: If you are selected for an interview, please come prepared to discuss and showcase your art direction portfolio and walk through your conceptual/strategic creative approach to assignments (show us how your brain works). Use whatever work or case studies necessary to best represent these areas of expertise.

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

  • Medical
  • Dental
  • Vision
  • 401k (with employer match)
  • Tuition Reimbursement
  • Juice Money - $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
  • MyDays – Flexible holiday schedules
  • Short-Term Disability
  • Paid Employee Family Leave
  • Family Building Benefit

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

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