Creative Strategist, Japan

We’re making good health last life a lifetime

More than 1 billion people globally live with obesity — a major leading indicator of many preventable chronic diseases such as diabetes and heart disease.

Eucalyptus is the company behind “Juniper,” one of the world’s largest weight management programs combining GLP-1 medication with a tailored nutrition and exercise programme, supported by our multidisciplinary care team of prescribers, health coaches, dietitians, nurses and pharmacists.

Our published clinical research demonstrates that our combined approach to weight management and lifestyle change means that our patients are 4x as likely to lose significant weight through their course of treatment with Juniper.

Since launching, we’ve grown fast to support millions of patients. In 2024 alone…

• Globally, grew revenue by >120% YoY, while reducing cash burned by 90% YoY and grew our valuation to >$500M USD, with over $100M USD raised from global investors such as BOND, NewView, Blackbird and Airtree - early backers of companies like Canva, Stripe and Airbnb
• Grew to over 100,000 monthly active patients globally across our weight management program
• Grew from 5,000 to ~40,000 patients in the UK alone, and received selective NICE endorsement to provide service to the NHS
• Tailored our offering to over 5,000 patients in Germany and Japan, with a goal to extend our patient base to over 30,000 patients across both markets in 2025

What’s next?

Our goal for the next 3 years is to be supporting 1 million patients globally - live better for longer - by launching into new conditions, demographics and geographies as we move towards our vision of creating a preventative healthcare ecosystem.

We’re going to build the world’s largest international digital healthcare company. This will be really hard to do, but very rewarding and possibly, the adventure of a lifetime with some of the best operators you will ever work with. If that gets you excited, let’s talk.

🌿 About The Role

This is a high-impact, high-ownership Growth Marketing role. You’ll be part of the Juniper Japan team in Tokyo, shaping the look, feel, and experience of our brand - across product, marketing, and patient content.

This role will work closely with:

• Justin Teo, GM of Japan (based in Tokyo, JP)
• Amelia Hanigan, Head of Creative - AU (based in Sydney, AU)
• Mon Penning, Creative Lead - AU (based in Sydney, AU)
• Function Leaders across the Japan team - Growth, Product, Operations, and Business Operations

The role is initially focussed on Japan, however has the potential to grow into a role covering regional operations as the business grows.

🌿 What You’ll Do

• Leverage performance data, market trends, and competitor insights to create compelling content across all channels, with a focus on digital channels such as Meta, YouTube, and TikTok.
• Lead the creative process from initial concept to final delivery, ensuring assets are engaging and aligned with channel best practice.
• Drive A/B testing and creative iteration to ensure a continuous learning approach.
• Regularly monitor ad performance and provide actionable insights to guide future creative.
• Collaborate with content creators, designers, and video editors to produce high-quality work that grows the brand.

🌿 About You

Skills & Experience

• 5–7 years of experience in copywriting or similar roles, with in-house experience as a bonus.
• Passionate about creative trends and new platforms, combining ideas with data to deliver effective marketing.
• Proactive and driven to continuously optimise and improve creative work.
• Proven track record in performance creative, producing successful ads and UGC.
• Strong direct-response copywriting skills; video editing knowledge (Premiere Pro, Capcut) is a plus.

Behaviours & Attitudes

• You thrive in ambiguity and move fast: You’re energised by the unknown, not paralysed by it. You bias toward action, adapt quickly, and focus on outcomes over process.
• You act like an owner: You take full responsibility for results, care deeply about the quality of your work, and hold yourself to a high standard—even when no one’s watching.
• You balance precision and pace: You know when to optimise for speed and when to zoom in on the details. You can switch gears fluidly depending on the problem in front of you.
• Relentlessly curious and always learning: You seek out patterns, dive into the why, and iterate fast. You're constantly testing, learning, and refining your approach.
• Bonus points: You’ve worked in healthcare, subscriptions, or other high-consideration, regulated, or trust-based consumer markets.

🌿 So, why join Eucalyptus?

• Make real impact, fast - We build in the open together, which helps us learn and iterate more quickly so we can deliver high quality outcomes faster than anyone else. Helping impact patients lives for the better from the moment you join Euc.
• You’ll be supported to accelerate your career - Regular feedback alongside our bi-annual performance reviews, a professional development budget & leave help ensure you have the support you need to level up. We’re committed to helping every Eucalypt reach their full potential.
• You’ll work with others who are incredibly passionate about what they do - Our talent bar is high and our work ethic is strong. You’ll get to stretch yourself everyday, be given autonomy to tackle interesting problems, and work amongst people who care deeply about our patients.
• We also offer a range of benefits including
  • Your own stake in the business with our employee options program
  • A yearly personal development budget and 3 extra days of leave to continuously up-skill yourself
  • 15 days of paid vacation + 5 days of paid sick leaves
  • A fun office with regular socials including after school sport, clubs, cycle kick offs and seasonal parties
  • Your own MacBook and more!
• Want to hear more about what it’s like to work at Eucalyptus? Hear from our team here or check us out on Instagram @euc.alypt.us

At Eucalyptus, we value individuals from all backgrounds, experiences, and perspectives, and we embrace the unique qualities each person brings. When you apply, please let us know of any reasonable adjustments you may need during the interview process.