Job Application for Senior Content Designer at Flo Health

We’re very proud of our achievements:

In July, we secured a $200M investment led by General Atlantic to help revolutionise women’s health, and became the first purely digital consumer women’s health app to achieve unicorn status! 🦄

We’ve had 380M+ downloads, have almost 70M monthly users, are #1 by installs in the iOS Health category, hit 4.9 stars on the App Store (3M+ reviews), are backed by 9 VCs, had a 40% revenue increase last year, and topped a valuation of $1B.

We’re a growing, ambitious HealthTech business building the essential digital health partner of tomorrow to empower women, girls, and people who menstruate with the knowledge and support they need to stay well and live better.

Our cycle, ovulation and pregnancy tracking, educational content and anonymised community platform have been trusted for years by millions to help them feel more in control of their health every day.

Now, we’re harnessing the power of data analytics and AI to build a smarter future, one where we all know our bodies better, with an aim to become the essential health partner to women worldwide.

The Job

This is an exciting time to join Flo - we’ve just reached an incredible milestone of 65 million monthly active users, growing by over 5 million in Q1 alone! If you love designing user-centric content that promotes growth, we want to hear from you!

It’s an exciting period of growth for the company. That’s why we need someone who sees the product through our users’ eyes, manages business needs, and will champion the importance of Content Design as an essential part of a product team. Someone who can bring creativity and clarity to every touchpoint and can turn complex concepts into something simple, human, and engaging.

You’re an exceptional Content Designer with an interest in health technology that solves real-world user problems as well as designing experiments that boost metrics. You can flex between prototyping new products, designing end-to-end experiences and creating compelling microcopy such as feature overviews, error messages and pushes.

You’re comfortable coming up with solutions and new processes, challenging ways of working while also listening in order to understand and serve business needs.

You’re comfortable and thrive in a fast-paced, growth-focussed environment.

You’re confident explaining your hypotheses and the process behind your decisions.

You’re happy to run workshops, crits, and reviews to not only improve your own work but the work of other content designers as well.

You lead by example - sharing work and critiquing others based on business needs, user needs and best practices.

You collaborate well with Product Management, Product Design, Analysts, Research, Engineering etc.

You’re a strong planner who thrives on variety and a fast-paced environment.

You’re comfortable feeding into planning and prioritisation both on your product team and on the Content Design team.

You continually seek opportunities to help improve the business, experience, workflows or process.

You have a passion for Content Design and the value it brings to the design process.

Your Experience

Must have:

Content Design expertise and attention to detail.
Experience co-designing with product designers in collaborative tools.
Brilliant communication skills – with the ability to influence others and advocate for Content Design at all levels — from product designers to product managers to senior stakeholders.
A portfolio that demonstrates impact.
Because you’ll be part of the Commercial stream, an interest in growth and revenue is essential.

What you'll be doing

You'll be responsible for:

Create clear, concise, and compelling content for new features, widgets, paywalls and more.
Collaborate with Product Designers, Researcher, Analysts and Product Managers to define new experiences across our app experience.
Come up with fresh ideas to improve existing user experiences and bring in new revenue streams.
Advocate for Content Design both on your team and in the wider community.
Running workshops, crits and reviews.
Supporting more junior CDs.
Proactively seek areas for improvement, working with all content disciplines and across other product streams to find solutions.
Work closely with Localisation to ensure messaging and tone of voice is kept consistent and makes sense across different markets.
Evangelise for human-centred design, readability, accessibility and creativity.
Help other Content Designers develop their skills, by sharing best practice, collaboration, and training.

#LI-CC1

Salary Range - per year

£64,000 - £68,000 GBP

Ranges may vary depending on your skills, competencies and experience.

Reward

People perform better when they’re happy, paid well, looked after and supported.

On top of competitive salaries, Flo's employees have access to:

A flexible working environment with the opportunity to come into the office and work from home
Company equity grants through Flo’s Employee Share Option Plan (ESOP)
Paid holiday and sick leave
Fully paid female health and sick leave, in addition to holiday and regular sick leave
Workations - an opportunity to work abroad for two months a year
Six months paid maternity leave, and one months paid paternity leave (subject to qualifying conditions) inclusive of same-sex and adoptive parents
Career growth, progression, and learning development resources
Annual salary reviews
Unlimited free premium Flo subscriptions
A whole host of other benefits (health/pension/social schemes)

Our Culture

We’re problem solvers, we’re adaptable, we’re empathy driven and results led.

People here like working in a fast-paced, multi-national, multi-cultural and ever changing environment. Everyone has an impact on a powerful mission, and is happy to roll their sleeves up to ideate solutions and put them in place. Being part of a growing business means that sometimes it's not easy and we work hard, but our mission is always at the forefront of what we do.

Diversity, Equity and Inclusion

The strength of our workforce is in the diverse backgrounds of our employees, and Flo is committed to applying its equal opportunities policy at all stages of recruitment and selection. This means recruitment and selection of talent into Flo Health companies is only based on individual merit and qualifications directly related to professional competence. Shortlisting, interviewing, and selection will always be carried out without regard to gender identity or expression, sexual orientation, marital or civil partnership status, color, race, nationality, ethnic or national origins, religion or beliefs, ancestry, age, veteran status, mental or physical disability, medical condition, pregnancy or maternity status, trade union membership, or any other protected characteristics.

By applying for the above role, you confirm that you have reviewed our privacy notice for job applicants: https://flo.health/privacy-policy-for-job-applicants

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We are looking for a candidate with monetisation experience or someone with a commercial background who uses it to inform their content design decisions. This can be during your Content Design career or in previous roles. We need someone who can work on user journeys and write engaging microcopy that shows the value of Flo and entices our users to upgrade to our Premium subscription. Please give an example of a project you’ve worked on that had a positive impact on business metrics.

We’re looking for a highly-collaborative content designer who thrives in cross-functional teams. Please provide an example of a project where you worked in a highly collaborative environment, highlighting how you partnered with cross-functional teams (such as product, design, and marketing) to create effective content solutions.

This role will involve impactful A/B tests and quick, iterative experiments aimed to understand the most effective way to communicate the benefits of Flo Premium to our users. Please give an example of similar work you’ve done.

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Senior Content Designer

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