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Senior eCommerce Analyst

The Role 

We are seeking a highly analytical and detail-oriented Senior eCommerce Analyst to join our team. The successful candidate will be responsible for organizing, analyzing and interpreting marketing and customer data; creating reports and dashboards to extract intelligence and expand self-service capabilities; and presenting data insights to business partners to drive decisions. 

Responsibilities

  • Research: Develop a deep understanding of the customer site experience, the purchasing funnel, and best practices in the cannabis industry. 
  • Data Analysis: Analyze sales data, website metrics, and customer behavior to identify trends, opportunities, and challenges. 
  • Performance Reporting: Develop and maintain regular reporting to track key performance indicators (KPIs) and provide insights to stakeholders. 
  • A/B Testing: Design and execute A/B tests to optimize product pages, checkout processes, and other ecommerce experiences. 
  • Conversion Rate Optimization: Identify opportunities to improve conversion rates and collaborate with the ecommerce team to implement changes. 
  • Collaboration: Partner with cross functional teams to translate data insights into actional strategies for optimizing product pages, marketing campaigns, and conversion rates. 
  • Customer Segmentation: Analyze customer data to identify high-value segments and develop targeted marketing strategies. 

Qualifications  

  • Ecommerce Experience: 3+ years of experience in ecommerce analysis or a related field. B2C preferred. 
  • Bachelor's Degree: in Business Analytics, Computer Science, Mathematics, Statistics, IT, or a related field is preferred 
  • Communication Skills: Excellent communication and presentation skills. 
  • Analytical Skills: Proven analytical skills and experience working with large datasets. 
  • Programming Skills: Proficiency in data querying languages (e.g. SQL), scripting languages (e.g. Python), and/or statistical software (e.g. R) 
  • Technical Skills: Proficiency in Excel, web analytics tools (e.g., Google Analytics), site optimization tools (e.g. Google Optimize) and BI. Tableau preferred. Hands on experience with Mixpanel is a bonus. 
  • Certifications: Google Analytics certification or similar preferred

Additional Requirements 

  • Must pass any and all required background checks  
  • Must be and remain compliant with all legal or company regulations for working in the industry  
  • Must be a minimum of 21 years of age 

 

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For government reporting purposes, we ask candidates to respond to the below race and gender self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in Green Thumb’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

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Although GTI is not a federal contractor and therefore, not under compliance mandates to report on the percentage of its workforce that is comprised of employees with disabilities or Veterans, we provide applicants and employees with a voluntary option to confidentially self-identify as a person with a disability or a Veteran as a part of our commitment to diversity and inclusion. Identifying yourself as a Veteran or individual with a disability is voluntary, and we hope that you will choose to do so. Your answer will be maintained confidentially and not be seen by selecting officials or anyone else involved in making personnel decisions. Completing the form will not negatively impact you in any way, regardless of whether you have self-identified in the past.

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