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Regional Activation Manager, NYC/Long Island

New York, United States

*This role will involve ~50% travel in the NYC/Long Island area.

The Role 

The Regional Activation Manager will report to the Manager, Regional Marketing.  This role is expected to provide day-to-day tactical marketing support and serve as the “feet on the street” to drive revenue and growth in the New York market. The Regional Activation Manager will coordinate and execute regionally and nationally led marketing programs, initiatives, and events for RISE and associated CPG brands. The overall goal of this position is to bring brands to life and support retail initiatives through the tactical ownership of various marketing initiatives. This role requires a candidate who is excellent at relationship-building and collaborating, resourceful and has a passion for the cannabis industry.   

Responsibilities 

  • Local coordination and execution of all centrally and regionally led marketing programs in market, including but not limited to event sponsorships, concerts, in-store events, pop-ups, etc. Partner with retail operations and local store teams to execute marketing programs and events on and offsite. 
  • Creation of custom digital and/or printed assets for centrally and regionally led marketing programs to fit local market needs including but not limited to; email blasts, social media posts and stories, printed posters and flyers, swag, etc 
  • Ensure that any centrally and regionally led promotions and product/strain launches are fully executed at the store level including but not limited to; displays, in-stock product, signage, employee swag, employee education. 
  • Responsible for ensuring the regional budget is up to date and expenses recorded in a timely manner.   
  • Focus on execution of marketing initiatives at RISE. Regularly work and maintain excellent relationships with local store leadership teams. 
  • Provide marketing initiative and event recaps to identify areas of opportunity, provide constructive feedback, and make recommendations for improvement and growth. 
  • Establish strong relationships and communication channels with customers, external partners, and cross functional team members. 
  • Must be available nights, weekends and flexibility and willingness to be available during non-traditional hours as required.

Qualifications  

  • A high integrity leader who understands that working in the Cannabis industry comes with greater scrutiny and therefore requires a higher level of compliance with the rules, regulations, policies, and procedures of Green Thumb 
  • Background in sales, brand marketing, field marketing retail activation and project management preferred. 
  • Bachelor’s degree preferred. 
  • Highly motivated, self-directed, innovative and able to work both independently and among teams with keen judgement, common sense and resourcefulness.  
  • Adapts and thrives in a demanding, start-up, fast-paced environment. 
  • Possesses a deep appreciation and insistence on flawless execution. 
  • Operates with a high level of professionalism and integrity, including dealing with confidential information.  
  • Strong communication skills – written and verbal. 
  • Strong organization planning & project management skills. 
  • Proficient in Microsoft Office Suite (Excel, Word, PowerPoint, etc.)  
  • Proficient in Canva and graphic design with experience working with InDesign and PhotoShop, a plus.
  • Must understand and comply with the rules, regulations, policies, and procedures of Green Thumb.  
  • Ability to travel inside and outside of the market, as needed, at times may exceed 50%, and Include overnights.  

Additional Requirements 

  • Must pass any and all required background checks  
  • Must be and remain compliant with all legal or company regulations for working in the industry  
  • Must possess valid driver’s license 
  • Must be a minimum of 21 years of age 

The pay range is competitive and based on experience, qualifications, and/or location of the role. Positions may be eligible for a discretionary annual incentive program driven by organization and individual performance.

Green Thumb Pay Range

$65,000 - $75,000 USD

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Voluntary Demographic Questions

For government reporting purposes, we ask candidates to respond to the below race and gender self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in Green Thumb’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Race & Ethnicity Definitions

Although GTI is not a federal contractor and therefore, not under compliance mandates to report on the percentage of its workforce that is comprised of employees with disabilities or Veterans, we provide applicants and employees with a voluntary option to confidentially self-identify as a person with a disability or a Veteran as a part of our commitment to diversity and inclusion. Identifying yourself as a Veteran or individual with a disability is voluntary, and we hope that you will choose to do so. Your answer will be maintained confidentially and not be seen by selecting officials or anyone else involved in making personnel decisions. Completing the form will not negatively impact you in any way, regardless of whether you have self-identified in the past.

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