Senior Director of Demand Generation

Your wellbeing matters. Join a company that cares.

GET TO KNOW US

Wellhub (formerly Gympass*) is a corporate wellness platform that connects employees to the best partners for fitness, mindfulness, therapy, nutrition, and sleep, all included in one subscription designed to cost less than each individual partner. Founded in 2012 and headquartered in NYC, we have a growing global team in 11 countries. At Wellhub, you have the opportunity to build a career in a high-growth tech company that places wellbeing at the foundation of its culture, and contribute to making every company a wellness company.

*Big news: Gympass is now Wellhub! 
We are thrilled to announce our rebranding as Wellhub, marking a significant milestone in our journey. This transformation reflects our evolution from a “pass for gyms” to a comprehensive employee wellbeing solution. With our refreshed identity, we are poised to embark on an exciting new chapter of growth and expansion. We are elevating our offerings, including a completely new app experience and an expanded network of wellbeing partners. Learn more about it here.

THE OPPORTUNITY

We are hiring a Senior Director of Demand Generation to our Revenue Marketing team in New York, New York, US!

Wellhub is on a mission to make every company a wellness company. We’re redefining how companies support their people, and we need a Senior Director of Demand Generation to help bring that story to life across the US market.
This is a strategic, high-impact role for a B2B demand gen leader who thrives in complex sales cycles, understands how to build and convert intent across long buying journeys, and knows how to partner tightly with Sales to hit pipeline and revenue targets.
You’ll work across channels, teams, and time zones - but your north star is simple: grow qualified pipeline and fuel the US revenue engine. And just as important as the work itself is how you do it - with empathy, clarity, and a bias toward collaboration and action.

YOUR IMPACT

• Lead the US Demand Generation function, with full ownership of pipeline creation across the ENT and SMB segments.
  
• Build, manage, and scale a campaign calendar that moves seamlessly from awareness to action - powered by paid media, CRM, content, events, webinars, and more.
  
• Drive demand through always-on inbound, high-intent conversion paths, and ABM programs built in close partnership with Sales.
  
• Own the number. Track performance and optimize for ROI, working hand-in-hand with Marketing Ops, RevOps, and Sales.
  
• Collaborate with content and product marketing to bring campaigns to life through themes, creative, messaging, and targeted outreach.
  
• Oversee the execution of in-person and online events - from large field activations to strategic partner webinars - all grounded in demand goals.
  
• Segment strategies for SMB vs. ENT: You’ll know when to go broad, when to go deep, and how to stretch a budget across multiple needs.
  
• Manage budget, team, and agency resources to drive efficiency and scale.
  
• Lead with values - bring empathy, transparency, and kindness to the table, especially when priorities shift or challenges arise. Assume best intent, build trust, and inspire the same in others.
• Live the mission: inspire and empower others by genuinely caring for your own wellbeing and your colleagues. Bring wellbeing to the forefront of work, and create a supportive environment where everyone feels comfortable taking care of themselves, taking time off, and finding work-life balance.

WHO YOU ARE

• Previous years of relevant B2B demand gen experience, with success in high-growth SaaS, B2B2C marketplaces, or tech environments.
• Deep understanding of the modern B2B marketing landscape, including sales-aligned go-to-market motions, multi-touch attribution, and the importance of driving measurable revenue impact.
• Expertise across the full funnel - from big brand moments to fast-moving inbound to sales-assisted ABM.
• A passion for marketing that performs. You love when brand and demand come together to move real revenue.
• Proven success building pipeline in B2B SaaS, ideally with a mix of velocity (SMB) and considered (Enterprise) sales cycles.
• Experience leading high-performing teams and collaborating cross-functionally with Sales, Product Marketing, and Ops.
• A people-first mindset - you know that clarity, kindness, and trust are what drive real collaboration and lasting results.
• Deep knowledge of CRM, marketing automation, performance reporting, and attribution.
• Comfort with ambiguity, speed, and ownership.
• A strong point of view, but an open mind - you’re a player-coach who leads with clarity and curiosity.
• Bonus: experience marketing to HR personas or building demand in a category-creating space.

We recognize that individuals approach job applications differently. We strongly encourage all aspiring applicants to go for it, even if they don't match the job description 100%. We welcome your application and will be delighted to explore if you could be a great fit for our team. For this specific role, please note that prior experience with B2B demand generation, team leadership and years of revenue marketing experience are mandatory requirements.

WHAT WE OFFER YOU (US)

We want Wellhubbers to live healthier and happier lives, both in and out of work. That’s why we have a comprehensive Total Rewards approach that encompasses benefits, compensation, and personal growth opportunities within a high-performance, inclusive, and supportive environment.

In New York, California, Colorado, Massachusetts, and Washington, the annual base salary range for this role is $166,334 - $207,917. The base salary range for other locations may vary. Actual base salary will be dependent on geographic location, relevant experience, skills, qualifications and/or other job-related factors. In addition to base salary, this role may also be eligible to participate in either our annual bonus plan or a sales incentive plan, and our performance-based stock option program. 

We're a wellness company that is committed to the health and wellbeing of our employees. Our benefits include:

WELLHUB: We believe in our mission and encourage our employees and their families to take care of their wellbeing too. Access onsite gyms and fitness studios, digital fitness programs, and online wellness resources for meditation, nutrition, mental health support, and more. You will receive the Gold plan at no cost, and other premium plans will be significantly discounted.

WELLNESS: health, dental, vision, and life insurance 

FLEXIBLE WORK: At Wellhub, flexibility fosters a happier, healthier, and more productive work environment for everyone. As a Flexible First company, we offer two work model options: flexible hybrid and full remote, and make the office a place for collaboration, community, and team building. The model for this role can be discussed with your recruiter and hiring manager. We offer all employees a home office stipend and a monthly flexible work allowance to help cover the costs of working from home.

(If the role offers flexible location: add this following paragraph) 

• Our US HQ is in New York City. We are currently set up to hire in California, Colorado, Connecticut, Florida, Georgia, Illinois, Massachusetts, Missouri, North Carolina, New Jersey, New Hampshire, New York, Pennsylvania, South Carolina, Tennessee, Texas, Utah, Virginia, Washington, and Wisconsin.

FLEXIBLE SCHEDULE: Wellhubbers and their leaders can make the best decisions for their scope. This includes flexibility to adjust their working hours based on their personal schedule, time zone, and business needs. 

PAID TIME OFF: It’s important to take time away from work to recharge. Employees receive a minimum of 25 days PTO per year with an additional day for each year of tenure (up to 5) in addition to annual holidays (including an extra holiday on your birthday!)

PAID PARENTAL LEAVE: Welcoming a new child is one of the most special moments in your life and we want our employees to take the time to be present and enjoy their growing family. We offer 100% paid parental leave to all new parents and extended maternity leave.

CAREER GROWTH: Outstanding opportunities for personal and career growth. That means we maintain a growth mindset in everything we do and invest deeply in employee development. 

CULTURE: An exciting and supportive atmosphere with ambitious people from around the world! You’ll partner with global colleagues and share in the success of a high-growth technology company disrupting the health and wellness space. Our value-based culture of trust, flexibility, and integrity makes this possible every day. Find more info on our careers page! 

And to get a glimpse of life at Wellhub… Follow us on Instagram @lifeatwellhub and LinkedIn!

Diversity, Equity, and Belonging at Wellhub

We aim to create a collaborative, supportive, and inclusive space where everyone knows they belong. 

Wellhub is committed to creating a diverse work environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, sex, gender identity or expression, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status, or any other basis covered by appropriate law.

Questions on how we treat your personal data? See our Job Applicant Privacy Notice.

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