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Integrated Marketing Manager

Mountain View, California, United States

Company Overview

ID.me is the next-generation digital identity wallet that simplifies how individuals securely prove their identity online. Consumers can verify their identity with ID.me once and seamlessly login across websites without having to create a new login and verify their identity again. Over 140 million users experience streamlined login and identity verification with ID.me at 20 federal agencies, 44 state government agencies, and 66 healthcare organizations. More than 600 consumer brands use ID.me to verify communities and user segments to honor service and build more authentic relationships. ID.me’s technology meets the federal standards for consumer authentication set by the Commerce Department and is approved as a NIST 800-63-3 IAL2 / AAL2 credential service provider by the Kantara Initiative. ID.me is committed to “No Identity Left Behind” to enable all people to have a secure digital identity. To learn more, visit https://network.id.me/.

To date, ID.me has grown rapidly without dedicated Marketing.  We are a seed-stage organization in a high-growth, high-performing company.  As we scale, we’re building the foundational marketing capabilities to drive consumer awareness, trust, growth, engagement. This role is a unique opportunity to be part of the founding Marketing team, fuel our marketing and growth, establish a category-creator, and build an iconic brand.

About the Role

ID.me is hiring an Integrated Marketing Manager to shape and execute how our brand and products connect with the world—through insights, strategic storytelling, campaign development, and go-to-market execution. This role combines the rigor of outbound product marketing, the narrative clarity of brand management, and the growth mindset of consumer marketing.

You’ll own business objectives tied to launches, adoption, engagement, and brand trust—translating them into integrated marketing plans and multi-channel campaigns that span the full customer journey. Whether launching a new product or amplifying our mission, you’ll lead with insight, shape messaging, and partner across teams to deliver high-impact marketing that drives results.  

This is a hands-on, strategic role for a marketer who thrives in dynamic environments, blends analytical thinking with creativity, and brings a builder’s mindset to everything they do.

What You’ll Do

Strategy & Planning

  • Own the development and execution of GTM plans for product launches, feature rollouts, and strategic initiatives.
  • Start with business objectives and insights, define strategic marketing plans that define value propositions and key messaging, and lead the development of campaigns that deliver the right message to the right people at the right time. 
  • Collaborate with Product, Analytics, Growth, and Comms to ensure initiatives are timed, messaged, and measured for maximum impact.

Messaging & Materials

  • Craft and evolve positioning and messaging frameworks tailored to target audiences, products, and use cases.
  • Balance emotional resonance with functional clarity, using insights and structured narrative development.
  • Ensure message consistency across channels, touchpoints, and partnerships.

Campaign Development & Execution

  • Build full-funnel marketing plans across paid, owned, earned, and lifecycle channels—designed to drive business outcomes.
  • Translate insights into clear briefs for creative, lifecycle, and media teams, setting a high bar for execution.
  • Ensure campaigns are strategically aligned, on-brand, and performance-driven.

KPIs & Measurement

  • Align initiative KPIs to top-level Marketing KPIs to drive adoption, engagement, conversion, and trust; partner with analytics to track and optimize.
  • Translate brand goals (e.g., perception, awareness) into actionable marketing tactics and measurable results.
  • Lead post-campaign analysis to surface insights and inform future strategies.

Brand & Business Bridge

  • Apply ID.me’s brand positioning and voice with consistency across all marketing efforts.
  • Support brand health measurement using insights, perception data, and market signals.
  • Bridge long-term brand strategy with day-to-day marketing execution.

Cross-Functional Collaboration

  • Partner with Product, Design, Comms, Growth, and Sales to align messaging and marketing across functions.
  • Collaborate with internal and agency teams to execute creative and media strategies.
  • Help develop internal playbooks that drive consistency, accelerate GTM execution, and link storytelling to measurable business impact.

Who You Are

  • A versatile marketer with experience across product marketing, brand management, and campaign execution.
  • Business-minded,insight-driven, outcome-drive—you care about moving the needle and building lasting brand equity. You are equally motivated by creative storytelling and business performance.
  • Highly collaborative, with strong communication and project management skills.
  • Equally comfortable refining messaging frameworks and rolling up your sleeves to manage campaign timelines and briefs.
  • Energized by building, testing, and optimizing in a fast-moving, high-impact environment.

What You Bring

  • 6-8 years of experience in integrated marketing, product marketing, brand management, or go-to-market strategy.
  • Proven success leading GTM campaigns and owning measurable business outcomes.
  • Experience working cross-functionally with product, insights, creative, and growth teams in high-performance environments.
  • Deep interest in brand performance metrics, customer research, and marketing analytics.
  • A portfolio or track record that demonstrates ownership of marketing strategy and execution from concept to measurement.
  • Strong writing and storytelling instincts, with the ability to simplify complex topics.
  • Bonus: experience in tech, marketplaces, fintech, identity, or highly regulated categories.

 

The annual base salary listed does not include a company bonus, incentive for sales roles, equity and benefits which will be determined based on experience, skills, education, relevant training, geographic location and role. 

ID.me offers comprehensive medical, dental, vision, health savings account, flexible spending accounts (medical, limited purpose, dependent care, commuter benefit accounts), basic and voluntary life and AD&D insurance, 401(k) with company match, parental leave, ability to participate in unlimited paid time off subject to the terms and conditions of the PTO policy, including 8 company wide holidays, short and long-term disability insurance, accident and critical illness insurance, referral bonus policy, employee assistance program, pet insurance, travel assistant program, wellbeing and childcare discounts, benefit advocates, and a learning and development benefit.

The above represents the anticipated total rewards package for this job requisition. Final offers may vary from the amount listed based on qualifications, professional experiences, skills, education, relevant training, geographic location, and other job related factors.

Mountain View, CA Pay Range

$185,000 - $196,560 USD

ID.me maintains a work environment free from discrimination, where employees are treated with dignity and respect. All ID.me employees share in the responsibility for fulfilling our commitment to equal employment opportunity. ID.me does not discriminate against any employee or applicant on the basis of age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances. ID.me adheres to these principles in all aspects of employment, including recruitment, hiring, training, compensation, promotion, benefits, social and recreational programs, and discipline. In addition, ID.me's policy is to provide reasonable accommodation to qualified employees who have protected disabilities to the extent required by applicable laws, regulations and ordinances where a particular employee works. Upon request we will provide you with more information about such accommodations.

Please review our Privacy Policy, including our CCPA policy, at id.me/privacy. If you provide ID.me with any personally identifiable information you confirm that you have read and agree to be bound by the terms and conditions set out in our Privacy Policy.

ID.me participates in E-Verify.

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