Back to jobs
New

Senior Product Marketing Manager

New York City

The Company: 

At impact.com our culture is our soul. We are passionate about our people, our technology, and are obsessed with customer success. Working together enables us to grow rapidly, win, and serve the largest brands in the world. We use cutting edge technology to solve real-world problems for our clients and continue to pull ahead of the pack as the leading SaaS platform for businesses to automate their partnerships and grow their revenue like never before. We have an entrepreneurial spirit and a culture where ambition and curiosity is rewarded. If you are looking to join a team where your opinion is valued, your contributions are noticed, and enjoy working with fun and talented people from all over the world, then this is the place for you!

impact.com, the world’s leading partnership management platform, is transforming the way businesses manage and optimize all types of partnerships—including traditional rewards affiliates, influencers, commerce content publishers, B2B, and more. The company’s powerful, purpose-built platform makes it easy for businesses to create, manage, and scale an ecosystem of partnerships with the brands and communities that customers trust to make purchases, get information, and entertain themselves at home, at work, or on the go. To learn more about how impact.com’s technology platform and partnerships marketplace is driving revenue growth for global enterprise brands such as Walmart, Uber, Shopify, Lenovo, L’Oreal, and Fanatics, visit www.impact.com.

Why this role is exciting! 

We are seeking a strategic and creative Senior Product Marketing Manager to lead go-to-market efforts for our growing suite of products in the creator economy. Based in New York City, this role is central to shaping how we position, launch, and drive adoption of solutions tailored for creators, influencers, and the brands that work with them.

You will sit at the intersection of product, sales, customer success, and marketing, developing clear messaging, market insights, and compelling narratives that resonate with creators and their partners. If you’re passionate about the future of the creator economy and thrive in fast-paced, collaborative environments, we’d love to meet you.

What you will be doing:

  • Lead positioning, messaging, and storytelling for creator-focused products across multiple channels.
  • Own end-to-end go-to-market strategy for new feature launches and product initiatives.
  • Own internal and external product communications deliverables to drive user education and feature adoption such as release notes; feature primers, blogs, videos, and FAQs; product walk-throughs; and user documentation and tactics such as one sheets, client emails, case studies, whitepapers, blog posts, bylines, webinars, videos, microsites, and the impact.com website.
  • Conduct market research, competitor analysis, and user segmentation to inform product development and marketing strategy.
  • Create sales enablement materials including pitch decks, battlecards, one-pagers, and case studies.
  • Collaborate closely with Product to shape roadmap priorities based on market needs and user feedback.
  • Partner with Customer Success and Sales to identify and act on opportunities to drive product adoption, retention, and expansion.
  • Define and track key metrics to measure the success of marketing initiatives and launches.
  • Be the internal expert on creators as a user group: their workflows, motivations, challenges, and goals.
  • Other duties as assigned by the Company.

Does this sound like you?  

  • 5–8 years of experience in product marketing, with at least 2 years in a senior or lead role.
  • Strong understanding of the creator economy, influencer marketing, or digital content landscape.
  • Experience marketing to or working with creators, influencers, agencies, or talent managers.
  • Proven experience developing and executing go-to-market strategies for SaaS or platform-based products.
  • Excellent written and verbal communication skills, with a knack for simplifying complex topics.

Salary Range: $160,000 - $180,000 per year, plus an additional 5% variable annual bonus contingent on Company performance and eligible to receive a Restricted Stock Unit (RSU) grant.

*This is the pay range the Company believes is equitable for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time.

Benefits (Perks):

  • Medical, Dental and Vision insurance
  • Unlimited responsible PTO
  • Flexible work hours
  • Parental Leave
  • Technology Stipend 
  • Continued access to Affiliate & Partnerships Industry Fundamentals Certification by PXA
  • Office-only catered lunch every Thursday, a healthy snack bar, and great coffee to keep you fueled. 
  • Flexible spending accounts and 401(k)
  • An employee-led culture team that plans inclusive events- meaning time together and other events to celebrate our many successes!
  • An established company with a cool, high-velocity work ethos, where each person can make a difference!

impact.com is proud to be an equal-opportunity workplace. All employees and applicants for employment shall be given fair treatment and equal employment opportunity regardless of their race, ethnicity or ancestry, color or caste, religion or belief, age, sex (including gender identity, gender reassignment, sexual orientation, pregnancy/maternity), national origin, weight, neurodivergence, disability, marital and civil partnership status, caregiving status, veteran status, genetic information, political affiliation, or other prohibited non-merit factors.

 

#LI_NewYork_NewYork

Create a Job Alert

Interested in building your career at Impact.com? Get future opportunities sent straight to your email.

Apply for this job

*

indicates a required field

Resume/CV*

Accepted file types: pdf, doc, docx, txt, rtf

Cover Letter

Accepted file types: pdf, doc, docx, txt, rtf

Please attach a copy of your Passport/Visa or South African ID.*

Accepted file types: pdf, doc, docx, txt, rtf

U.S. Standard Demographic Questions

We invite applicants to share their demographic background. If you choose to complete this survey, your responses may be used to identify areas of improvement in our hiring process. Your responses will also be Confidential and not used whatsoever in "the Company's" selection process regarding your application. 

Select...
Select...
Select...
Select...
Select...
Select...

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in Impact.com’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Select...
Select...
Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Select...

Voluntary Self-Identification of Disability

Form CC-305
Page 1 of 1
OMB Control Number 1250-0005
Expires 04/30/2026

Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

  • Alcohol or other substance use disorder (not currently using drugs illegally)
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
  • Blind or low vision
  • Cancer (past or present)
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or serious difficulty hearing
  • Diabetes
  • Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
  • Epilepsy or other seizure disorder
  • Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
  • Intellectual or developmental disability
  • Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
  • Missing limbs or partially missing limbs
  • Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
  • Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
  • Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
  • Partial or complete paralysis (any cause)
  • Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
  • Short stature (dwarfism)
  • Traumatic brain injury
Select...

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.