Back to jobs

Director of Ad Strategy & Operations

Remote

About Us

Beast Industries is a multifaceted media and entertainment company founded by Jimmy Donaldson, popularly known as MrBeast, the most watched person in the world. Renowned for revolutionizing digital content creation, Beast Industries encompasses a diverse portfolio of ventures that extend far beyond its origins on YouTube. With a mission to entertain, inspire, and create significant social impact, Beast Industries operates across various domains including digital media, philanthropy, consumer products, and innovative business initiatives. At Beast Industries, we believe in the transformative power of digital media and its potential to entertain, educate, and effect positive change. Our commitment to innovation, creativity, and philanthropy drives us to explore new frontiers, create unforgettable experiences, and build a legacy that inspires future generations.

Reports to: SVP, Global Head of Media & Brand Partnerships

Location: New York, Los Angeles, Chicago

Type: Full-time

About the Role:

The Director of Ad Strategy & Operations is a hybrid leadership role that combines technical media expertise, client-facing strategy, and operational oversight. This person will oversee both Ads Account Management and Ad Operations, managing the execution and optimization of both auction-based and reserve media across MrBeast’s ecosystem—including YouTube, social platforms, and owned-and-operated channels.

In this role, you’ll be responsible for building and delivering full-funnel media solutions that integrate seamlessly with branded content, creative, and production. You’ll partner cross-functionally with sales, partner solutions, measurement, and platform teams to ensure flawless execution and drive performance for the world’s leading brands.

Key Responsibilities:

Strategic Media Leadership

  • Lead the development of integrated media strategies across auction and reserve, aligning with brand objectives, funnel stage, and campaign KPIs.

  • Partner with Sales and Partner Solutions teams to build full-funnel paid media solutions that complement branded content and IP activations.

  • Serve as the internal expert on platform capabilities (YouTube, TikTok, Meta, programmatic), guiding how to best leverage each channel within a broader media plan.

  • Stay ahead of media innovation, data privacy, and platform changes to advise brands on how Beast integrates with their broader marketing mix.

Team Management

  • Lead and mentor a growing team of Ads Account Managers and Ad Operations Specialists, overseeing trafficking, pacing, optimization, and client delivery.

  • Establish best-in-class workflows, QA processes, escalation protocols, and performance reviews to ensure smooth, consistent execution at scale.

Execution & Platform Expertise

  • Oversee trafficking, tagging, and delivery using Google Ad Manager (GAM), DV360, TikTok Ads, and other paid platforms.

  • Collaborate with creative and production teams to align timelines, specs, and formats for media delivery.

  • Ensure all media campaigns are optimized for viewability, completion, lift, and other client-defined metrics.

Measurement & Data Integration

  • Lead implementation of measurement strategies, including Brand Lift, MMM integrations, and third-party platforms (e.g., VideoAmp, Rockerbox, Google Brand Lift).

  • Partner with data/engineering teams to integrate tracking pixels, conversion events, and audience targeting strategies.

  • Guide brands on how to integrate Beast media with their own data stacks and measurement frameworks.

What You’ll Bring:

  • 10+ years in media strategy, digital ad operations, or performance marketing—ideally at a publisher, platform, or advanced creative media company.

  • Deep technical expertise in GAM, DV360, YouTube Ads, and ideally TikTok/Meta ad platforms.

  • Proven experience leading teams across media planning, account management, and ad operations.

  • Strong client-facing skills—comfortable translating technical requirements into business solutions and managing media expectations.

  • Ability to partner cross-functionally with creative, sales, and production teams to deliver cohesive, high-performing campaigns.

  • Familiarity with full-funnel measurement tools and integrations (e.g., brand lift, attribution modeling, pixel tracking).

  • Thrives in a fast-paced, high-growth environment with high expectations and a collaborative mindset.

 

Benefits

The Perks, Why Work On the MrBeast Team

  • Competitive Salary
  • Generous Medical (Blue Cross Blue Shield), Dental, Vision and company-paid Life Insurance 
  • Company contributions to employee Health Savings Accounts (HSA) 
  • 401k Plan with Safe Harbor company-matching
  • Flexible vacation policy and paid company holidays
  • Company-provided technology package 
  • Relocation when applicable for those coming in from outside the Greenville, NC area including travel and company-provided housing for the first 90 days

Create a Job Alert

Interested in building your career at MrBeast? Get future opportunities sent straight to your email.

Apply for this job

*

indicates a required field

Resume/CV*

Accepted file types: pdf, doc, docx, txt, rtf

Cover Letter

Accepted file types: pdf, doc, docx, txt, rtf

Education

Select...
Select...
Select...
Select...
Select...
Select...

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in MrBeast’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Select...
Select...
Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Select...

Voluntary Self-Identification of Disability

Form CC-305
Page 1 of 1
OMB Control Number 1250-0005
Expires 04/30/2026

Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

  • Alcohol or other substance use disorder (not currently using drugs illegally)
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
  • Blind or low vision
  • Cancer (past or present)
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or serious difficulty hearing
  • Diabetes
  • Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
  • Epilepsy or other seizure disorder
  • Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
  • Intellectual or developmental disability
  • Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
  • Missing limbs or partially missing limbs
  • Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
  • Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
  • Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
  • Partial or complete paralysis (any cause)
  • Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
  • Short stature (dwarfism)
  • Traumatic brain injury
Select...

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.