CRM Manager
About PhonePe Limited:
Headquartered in India, its flagship product, the PhonePe digital payments app, was launched in Aug 2016. As of April 2025, PhonePe has over 60 Crore (600 Million) registered users and a digital payments acceptance network spread across over 4 Crore (40+ million) merchants. PhonePe also processes over 33 Crore (330+ Million) transactions daily with an Annualized Total Payment Value (TPV) of over INR 150 lakh crore.
PhonePe’s portfolio of businesses includes the distribution of financial products (Insurance, Lending, and Wealth) as well as new consumer tech businesses (Pincode - hyperlocal e-commerce and Indus AppStore Localized App Store for the Android ecosystem) in India, which are aligned with the company’s vision to offer every Indian an equal opportunity to accelerate their progress by unlocking the flow of money and access to services.
Culture:
At PhonePe, we go the extra mile to make sure you can bring your best self to work, Everyday!. And that starts with creating the right environment for you. We empower people and trust them to do the right thing. Here, you own your work from start to finish, right from day one. PhonePe-rs solve complex problems and execute quickly; often building frameworks from scratch. If you’re excited by the idea of building platforms that touch millions, ideating with some of the best minds in the country and executing on your dreams with purpose and speed, join us!
Responsibilities:
- Primary job is to coordinate with product, compliance and engineering teams to ensure smooth functioning of all CRM channels - PN, sms, VMN, email, Push, RCS, in-app banners & WhatsApp campaigns.
- Own the business relation with channel partners for PhonePe platforms - PhonePe, Share.Market, Indus Appstore & Pincode
- Benchmark our capabilities and performance against third party tools and companies globally and share learnings with internal teams
- Collaborate with product development teams to chart a product roadmap in line with business expectations
- Work on automating repetitive campaigns with tech ops and CRM ops team. Design workflows, triggers, and alerts to minimize manual tasks
- Develop and present reports on merchandising and CRM performance to stakeholders.
- Track and measure campaign effectiveness to maximize ROI, delivery & conversions
- Collaborate with cross-functional teams to create targeted marketing campaigns and promotions
Required Experience & Skill set:
- Engineering/MBA degree from a Tier 1/2 college
- Proven experience (3+ years) in CRM (or related field such as Martech) in a consumer tech company
- Should have worked on one of the CRM platforms like Clevertap, Moengage etc.
- Basic understanding of how data engineering, analytical queries & product teams work in a tech company is a must.
- Strong analytical ability and logical reasoning
- Proficiency in Excel, Google Sheets, Slides, and Docs.
PhonePe Full Time Employee Benefits (Not applicable for Intern or Contract Roles)
- Insurance Benefits - Medical Insurance, Critical Illness Insurance, Accidental Insurance, Life Insurance
- Wellness Program - Employee Assistance Program, Onsite Medical Center, Emergency Support System
- Parental Support - Maternity Benefit, Paternity Benefit Program, Adoption Assistance Program, Day-care Support Program
- Mobility Benefits - Relocation benefits, Transfer Support Policy, Travel Policy
- Retirement Benefits - Employee PF Contribution, Flexible PF Contribution, Gratuity, NPS, Leave Encashment
- Other Benefits - Higher Education Assistance, Car Lease, Salary Advance Policy
Our inclusive culture promotes individual expression, creativity, innovation, and achievement and in turn helps us better understand and serve our customers. We see ourselves as a place for intellectual curiosity, ideas and debates, where diverse perspectives lead to deeper understanding and better quality results. PhonePe is an equal opportunity employer and is committed to treating all its employees and job applicants equally; regardless of gender, sexual preference, religion, race, color or disability. If you have a disability or special need that requires assistance or reasonable accommodation, during the application and hiring process, including support for the interview or onboarding process, please fill out this form.
Read more about PhonePe on our blog.
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