CRM Manager
About PhonePe Group:
PhonePe is India’s leading digital payments company with 50 crore (500 Million) registered users and 3.7 crore (37 Million) merchants covering over 99% of the postal codes across India. On the back of its leadership in digital payments, PhonePe has expanded into financial services (Insurance, Mutual Funds, Stock Broking, and Lending) as well as adjacent tech-enabled businesses such as Pincode for hyperlocal shopping and Indus App Store which is India's first localized App Store. The PhonePe Group is a portfolio of businesses aligned with the company's vision to offer every Indian an equal opportunity to accelerate their progress by unlocking the flow of money and access to services.
Culture
At PhonePe, we take extra care to make sure you give your best at work, Everyday! And creating the right environment for you is just one of the things we do. We empower people and trust them to do the right thing. Here, you own your work from start to finish, right from day one. Being enthusiastic about tech is a big part of being at PhonePe. If you like building technology that impacts millions, ideating with some of the best minds in the country and executing on your dreams with purpose and speed, join us!
Responsibilities:
- Primary job is to coordinate with product, compliance and engineering teams to ensure smooth functioning of all CRM channels - PN, sms, VMN, email, Push, RCS, in-app banners & WhatsApp campaigns.
- Own the business relation with channel partners for PhonePe platforms - PhonePe, Share.Market, Indus Appstore & Pincode
- Benchmark our capabilities and performance against third party tools and companies globally and share learnings with internal teams
- Collaborate with product development teams to chart a product roadmap in line with business expectations
- Work on automating repetitive campaigns with tech ops and CRM ops team. Design workflows, triggers, and alerts to minimize manual tasks
- Develop and present reports on merchandising and CRM performance to stakeholders.
- Track and measure campaign effectiveness to maximize ROI, delivery & conversions
- Collaborate with cross-functional teams to create targeted marketing campaigns and promotions
Required Experience & Skill set:
- Engineering/MBA degree from a Tier 1/2 college
- Proven experience (3+ years) in CRM (or related field such as Martech) in a consumer tech company
- Should have worked on one of the CRM platforms like Clevertap, Moengage etc.
- Basic understanding of how data engineering, analytical queries & product teams work in a tech company is a must.
- Strong analytical ability and logical reasoning
- Proficiency in Excel, Google Sheets, Slides, and Docs.
PhonePe Full Time Employee Benefits (Not applicable for Intern or Contract Roles)
- Insurance Benefits - Medical Insurance, Critical Illness Insurance, Accidental Insurance, Life Insurance
- Wellness Program - Employee Assistance Program, Onsite Medical Center, Emergency Support System
- Parental Support - Maternity Benefit, Paternity Benefit Program, Adoption Assistance Program, Day-care Support Program
- Mobility Benefits - Relocation benefits, Transfer Support Policy, Travel Policy
- Retirement Benefits - Employee PF Contribution, Flexible PF Contribution, Gratuity, NPS, Leave Encashment
- Other Benefits - Higher Education Assistance, Car Lease, Salary Advance Policy
Working at PhonePe is a rewarding experience! Great people, a work environment that thrives on creativity, the opportunity to take on roles beyond a defined job description are just some of the reasons you should work with us. Read more about PhonePe on our blog.
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