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Senior Director, Product and Solutions Marketing

US - REMOTE

About Ping Identity: 

At Ping Identity, we believe in making digital experiences both secure and seamless for all users, without compromise. We call this digital freedom. And it's not just something we provide our customers. It's something that inspires our company. People don't come here to join a culture that's built on digital freedom. They come to cultivate it. 

Our intelligent, cloud identity platform lets people shop, work, bank, and interact wherever and however they want. Without friction. Without fear. 

While protecting digital identities is at the core of our technology, protecting individual identities is at the core of our culture. We champion every identity. One of our core values, Respect Diversity, reminds us to celebrate differences so you are empowered to bring your authentic self to work. 

We're headquartered in Denver, Colorado and we have offices and employees around the globe. We serve the largest, most demanding enterprises worldwide, including more than half of the Fortune 100. At Ping Identity, we're changing the way people and businesses think about cybersecurity, digital experiences, and identity and access management. 

The Role:

You are a dynamic and experienced product and solution marketing leader, ready to lead an industry-focused team to play a key role in driving the go-to-market strategy for the Ping Identity Platform's solutions. You will be instrumental in driving growth by tailoring our messaging, positioning, and marketing strategies to resonate deeply with key industry verticals such as financial services, insurance, healthcare, retail, government, telecommunications and others.

With a proven track record in B2B software marketing, particularly within identity management or cybersecurity, you possess deep expertise in understanding industry-specific challenges, trends, and compliance requirements of a global customer base. You’re an expert in fostering strong team collaboration, particularly with demand generation, sales enablement, product management and other cross-functional workstreams to create compelling value propositions and deliver solutions that address the unique needs of our target industries.

You Will:

  • Lead and mentor a high-performing team of product and solution marketers.
  • Foster a collaborative, innovative, and metrics-driven culture within the team.
  • Define and maintain the industry vertical marketing strategy, ensuring alignment with Ping’s overall marketing strategy, corporate objectives, and revenue goals.
  • Identify and prioritize target verticals based on market trends, customer needs, and competitive insights.
  • Maintain a deep understanding of target verticals, including customer pain points, market dynamics, compliance needs, and emerging trends.
  • Lead the development of tailored messaging, positioning, and value propositions for each vertical.
  • Help position the company as a thought leader by contributing to content such as whitepapers, webinars, and industry events.
  • Collaborate with sales enablement to create industry-specific sales tools, presentations, and playbooks.
  • Partner with demand generation teams to design and execute campaigns targeting key verticals to support efficient pipeline generation.
  • Work closely with product management to align product roadmaps with industry-specific needs.
  • Collaborate with the customer success team to develop case studies and testimonials from vertical-specific clients.

You Have:

  • Extensive experience in product and solutions marketing, preferably in the identity and access management or cybersecurity space.
  • Proven success in leading and growing a product and solution marketing team.
  • Excellent cross-functional leadership and influence skills.
  • Demonstrated ability to deliver results in a fast-paced, high-growth environment.
  • Experience managing multiple projects simultaneously while meeting deadlines.
  • Strong content creation skills, including the ability to develop compelling marketing materials.
  • Excellent verbal, written, presentation and communication skills, with experience presenting to executives, sales teams, and customers.
  • Bachelor’s degree in marketing, business, or a related field.

You Have an Advantage if You Have:

  • Strong understanding of identity management, cybersecurity, or SaaS industries
  • Experience marketing to large enterprises and understanding of their unique needs and challenges
  • Technical background or experience working with enterprise software solutions.

USA: $200,000-$220,000

In accordance with Colorado’s Equal Pay for Equal Work Act (SB 19-085) the approximate compensation range for this role in Colorado is listed above. Final compensation for this role will be determined by various factors, such as knowledge, skills, and abilities.

Life at Ping:

We believe in and facilitate a flexible, collaborative work environment. We’re growing quickly, but remain true to the innovative, can-do startup values that got us here. Most importantly, we keep hiring talented, smart, fun, and genuinely nice people because that’s who we want to succeed with every day. 

Here are just a few of the things that make Ping special:

  • A company culture that empowers you to do your best work.
  • Employee Resource Groups that create a sense of belonging for everyone.
  • Regular company and team bonding events.
  • Competitive benefits and perks.
  • Global volunteering and community initiatives

Our Benefits: 

  • Generous PTO & Holiday Schedule 
  • Parental Leave
  • Progressive Healthcare Options
  • Retirement Programs
  • Opportunity for Education Reimbursement 
  • Commuter Offset (Specific locations) 

Ping is the collective sum of all our individual experiences, backgrounds and influences and we pride ourselves in growing and learning together. We are committed to building an inclusive and diverse environment where everyone’s individuality is respected and everyone has an Identity. In recruiting for new colleagues, we welcome the unique contributions you can bring and encourage you to be your best self.

We are an Equal Opportunity/Affirmative Action employer.  All qualified applicants will receive consideration for employment without regard to race, color, religion, sex including sexual orientation and gender identity, national origin, disability, protected Veteran Status, or any other characteristic protected by applicable federal, state, or local law.

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