Visual Content Producer

Position Title: Visual Content Producer - North America

Location: Los Angeles, CA 

Job type: Full-time 

Report to: Creative Director - North America

Company: Reolink, an innovative leader in intelligent visual technology, is committed to transforming home security through advanced, reliable, and user-centric solutions. Visit reolink.com to learn more. 

Job Summary:

We’re looking for a skilled Visual Content Producer to capture high-impact visual content that showcases Reolink’s innovative security cameras and smart home solutions in real-world North American settings. This role will focus on producing stunning photography and short-form video content that highlights product features—like 4K clarity, color night vision, solar power, smart detection, ultra-wide views, and vandal-proof durability—while building trust, reassurance, and aspiration around home and business protection.

You’ll work hand-in-hand with the Creative Director, Copywriter, marketing team, and HQ to create authentic, lifestyle-driven visuals for digital campaigns, social media, website hero imagery, product launches, retail displays, email marketing, and cultural activations. The ideal candidate combines technical photography expertise with a strong sense for storytelling, able to make security tech feel approachable, modern, and empowering for everyday homeowners and small business owners.

Key Responsibilities:

• Plan and execute on-brand photoshoots and video shoots featuring Reolink products in residential homes, backyards, small businesses, urban environments, and rural settings across North America.
• Capture compelling product photography that emphasizes key features (e.g., crystal-clear 4K/16MP resolution, vivid ColorX night vision, 180°/360° panoramic views, solar-powered reliability, and smart AI detection).
• Produce lifestyle and situational content that demonstrates real-world use cases—peace of mind at night, family safety, business monitoring, weather-resistant performance, and easy installation.
• Create short-form video content, b-roll, and motion graphics assets for social media, YouTube, ads, and product demos.
• Collaborate with the Creative Director and cross-functional teams (Social, PR, Retail Marketing, Product) to align visuals with campaign strategies and messaging.
• Edit and post-produce raw footage and images to deliver polished, high-quality assets ready for multi-channel use (optimizing for web, social, retail, and print).
• Maintain a consistent visual style that feels trustworthy, innovative, clean, and premium while staying true to global brand guidelines and North American consumer preferences.
• Scout locations, manage lighting (natural, studio, low-light/night scenarios), direct subjects/models, and handle on-set logistics for efficient production.
• Stay current on visual trends in consumer tech, home security, and lifestyle photography to keep Reolink’s content fresh and competitive.
• Archive and organize assets in a digital asset management system, ensuring easy access for teams.
• Travel occasionally for shoots, events, or product testing in diverse North American locations.

Qualifications:

• 5+ years of professional experience as a photographer and/or content producer, ideally in consumer tech, electronics, home/security products, lifestyle, or related fields.
• Strong portfolio demonstrating product photography, lifestyle shoots, low-light/night photography, and short-form video production.
• Proficiency with professional camera equipment (DSLR/mirrorless, cinema cameras), lighting setups, drones (if applicable), and editing software (Adobe Lightroom, Photoshop, Premiere Pro, After Effects, etc.).
• Experience shooting in challenging conditions (outdoor weather, low light, motion) relevant to security camera use cases.
• Understanding of North American audiences, with the ability to create relatable, aspirational visuals that resonate with homeowners and small businesses.
• Strong collaboration skills; comfortable working with creative, marketing, and agency teams.
• Knowledge of digital content optimization (aspect ratios, file formats, SEO-friendly visuals for social/web).
• Ability to manage multiple projects in a fast-paced environment while meeting deadlines.
• Bonus: Experience with security/tech product shoots, videography for product demos, or content for e-commerce/retail channels.