Retail Business Development Manager

Reolink, a leader in intelligent visual technology for homes and businesses, was founded in 2009 by a group of engineers with a strong commitment to and passion for smarter security solutions.
Our products are now trusted by millions of users across more than 110 countries and regions worldwide. Building on this trust, we continue expanding our presence and bringing our innovations to more markets around the globe. Reolink remains committed to delivering advanced, reliable, and user‑centric solutions that empower people to protect what matters most.

Focus

Strategic negotiation, high-level buyer relationships, and portfolio steering.

Position Summary

We are seeking a high-caliber Senior Sales Manager to lead 
Reolink’s expansion across major US retail landscapes. You will serve as the primary 
strategic architect for our retail presence, driving high-level negotiations and securing 
prime shelf placement.

Key Responsibilities:
•Strategic Account Acquisition: Identify and penetrate untapped Tier-1 retail 
channels; lead the end-to-end process from initial pitch to "vendor of record" status.
•Top-Level Negotiation: Direct annual Joint Business Planning (JBP) and line 
reviews with senior buyers to optimize SKU assortments and promotional calendars.
•P&L & Margin Management: Full accountability for account profitability, managing 
MDF (Marketing Development Funds), RTV (Return to Vendor) rates, and backend 
rebates.
•Portfolio Strategy: Influence the product roadmap by providing market intelligence 
on competitor movements (e.g., Ring, Arlo, Nest) and consumer trends in the smart 
home security sector.
•Cross-Functional Leadership: Collaborate with Marketing and Supply Chain teams to 
ensure seamless execution of nationwide product launches and seasonal resets.

Requirements:
•10+ years of experience in Retail Business Development or Key Account 
Management within the US Consumer Electronics or Smart Home industry.
•Proven track record of managing multi-million USD accounts at Home Depot, Best 
Buy, or Walmart.
•Extensive network of existing relationships with senior retail buyers in the 
DIY/Hardware or Electronics categories.
•Exceptional negotiation skills with a deep understanding of US retail math and 
contract legalities.